- Management of two products: a PLG (Product-Led Growth) product aimed at small businesses and an SLG (Sales-Led Growth) solution focused on large enterprises.- Leadership in planning and executing Go-to-Market (GTM) strategies, from the Alpha phase to General Availability (GA) launch, ensuring alignment with the product's growth objectives.- Continuously collaborate with sales, customer success, and product development teams to enhance the user experience and optimize the customer journey.- Develop communication campaigns aimed at driving the adoption of new features, focusing on delivering clear value and increasing customer engagement.- Define and monitor success metrics to evaluate the impact of launches and adjust strategies based on market feedback and user needs.

Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel, events, and unrivaled content unites more than 20,000 PMMs all over the world. Their mission is simple: to promote and elevate the role of product marketing.Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports. The Insider membership plan gives a glimpse into PMA's ever-growing bank of industry-standard resources, with access to multiple templates & frameworks, OnDemand presentations, and exclusive content.

The Four Institute is a non-profit organization dedicated to selecting, training, and developing young leaders with a focus on tackling Brazil's most pressing challenges. Chosen from among 12,036 candidates, I am participating in the ProLíder Program, which provides in-depth training in business and public management. The program aims to foster the creation of public and private enterprises and projects that contribute to the development of Brazil.

- Establishment of the product marketing department within Lett (a company acquired by Neogrid).- Development of the product marketing area roadmap and launch plans.- Design and improvement of Lett's Go-to-Market processes.- Review of packaging and pricing for all existing Lett solutions.- Packaging and pricing of new solutions and offerings.- Creation of an automated pricing calculator for services.- Designing the strategy and executing the Go-to-Market for new Lett solutions and offerings.- Development of buyer personas.- Training of sales and customer success teams.- Competitor analysis.- Facilitation of communication between product, sales, customer success, and marketing teams.

Digital Trade Marketing solutions that connect brands and retailers to build perfect digital points of sale. I act as Product Manager, responsible within the squad for: - Making the connection between the company's strategy and the problems and needs of customers; - Articulate at the interface between technology and design teams; - Carry out the process of discovering needs (product discovery); - Monitor the delivery and growth process of digital products (product delivery and product growth).

Neo Ventures is an innovation powerhouse with 4 main areas of focus: innovation, technology, academy, and capital. I work specifically in the innovation sector, being responsible for the management of Silo Hub, an innovation hub in the agribusiness sector, with Belgo, Nestlé, Microsoft, Tim, and Sistema OCB as maintainers. Responsibilities include:- Relationship management with maintainers- Mapping, prioritization, and specification of challenges- Execution of open innovation programs- Monitoring Proof of Concepts (PoCs)- Design and execution of hub events.

Open innovation hub in the logistics sector, maintained by VLI and currently in the structuring phase. Responsible for:- Building the operational and financial modeling of the hub- Developing the corporate governance structure- Structuring the model for commercial proposals- Designing an event calendar to promote the ecosystem.

Bratuca is a B2B digital business agency aimed at assisting micro and small entrepreneurs in structuring and executing the sale of digital products. In my role, I am responsible for:- Structuring the product pipeline and roadmap for evolution- Competitor analysis- Development of buyer personas- Packaging and pricing of products- Designing and executing Go-to-Market strategies- Managing external and internal projects (PMO) based on agile methodologies- Front-end sales for acquiring and nurturing partnerships- Strategic, tactical, and financial planning for the company- Defining and managing KPIs- Business operations management

Cimpi is an insurtech - SaaS - B2B company serving insurance and investment brokers. Our goal is to assist these brokers in defining the best financial protection strategies for their clients and provide greater control over their daily operations.My responsibilities included:- Developing and executing Go-to-Market (GTM) strategies, ensuring the efficient launch of new products into the market.- Packaging and pricing solutions, defining the offering and positioning for different customer segments.- Developing buyer personas, creating detailed profiles to guide marketing and sales strategies.- Conducting competitive analysis, adjusting product offerings to ensure a competitive market position.- Building the product roadmap, aligning launches with market needs and company goals.- Managing internal improvement projects, optimizing communication between marketing, sales, and product teams.- Conducting user interviews, writing user stories, managing the backlog, and coordinating communication across teams.- Managing processes and ensuring team alignment, making sure all departments were synchronized.- Engaging in strategic, tactical, and financial planning, with the definition and monitoring of KPIs.- Defining the company's culture and internal policies, promoting a collaborative and results-oriented work environment.

Neo Ventures develops and executes projects for large companies, governments, and innovation environments - B2B, whose representatives believe that partnerships with startups and technology centers are competitive advantages for the survival and transformation of their institutions.I work as a project manager (PMO), leading the open innovation project at VLI Logística. My main responsibilities include:- Mapping and qualifying the company's challenges- Defining the evolution process of challenges and directing each one to its appropriate route- Monitoring the startup market and, when relevant, bridging connections with company areas- Acting as a focal point at Cubo Network- Selecting and applying for the company's projects for government funding opportunities- Structuring and managing communication to strengthen VLI's brand as an innovative company- Mapping, communicating to employees, and participating in innovation events

- Strategic, tactical, and financial planning- Operation management of the agency- Project management of internal improvement projects based on agile methodologies- PMO (Project Management Office)- Establishing and monitoring KPIs- Monitoring action plans of other directors- Facilitating board and council meetings- Facilities management- Recruitment, onboarding, and talent management- 360º evaluations- Creating campaigns for a positive environment and team appreciation

- Project management for branding projects for major market brands.- Scrum Master for external projects- Results reporting to clients- Relationship management with faculty and students from leading universities and student organizations in Minas Gerais- Selection and leadership of brand ambassadors

- Planning and control of large horizontal civil construction projects- Development of Master Production Plan- Preparation and monitoring of Work Breakdown Structure (EAP), schedules, and budgets- Construction measurement spreadsheet- Progress reports- Productivity analysis

- Coordination of two incentive programs and relationship management with partner Points of Sale (B2B)- Data processing for the elaboration of sales team result reports- Mapping improvements and development of action plans- Training of new employees and recently promoted staff at the Distribution Center- Organization and coordination of managers' meetings

- Planning and management of the strategy, based on the Balanced Scorecard (BSC).- Acquisition and management of strategic partnerships for the company.- Representation of the company with the university and other stakeholders, including holding a seat in the congregation of the School of Engineering at UFMG.>> Second-best Junior Company in Brazil and the best Junior Company in Engineering in the country, according to SMD (BJ).

- Project management following PMBoK guide practices- Project team management and client relationship- Implementation of a Project Management Office (PMO) in an architecture and environmental engineering company- Assisting the project director in identifying the needs of new clients, scoping, and proposal development

- Responsible for mediating meetings to exchange experiences and tools in the legal-financial sector among the 35 junior companies in the state of Minas Gerais.- Project management with the aim of developing tools, manuals, and training on pricing and financial planning that addressed the demands and realities of all federated Junior Companies (EJs).

Responsible for updating and organizing all documentation of the federation across all involved spheres, as well as formalizing contracts for established partnerships.