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I am a highly experienced Marketing leader with international exposure in global blue-chip FMCG companies and private equity ownership in both Food and Non-Food sectors.Experience spans from long-term global strategy development, through to local market commercial execution.Developing and activating brands to strengthen consumer engagement through a holistic communication experience is at the heart of what I love to do, never forgetting it is key to guarantee a solid and sustainable commercial strategy for the future.Being a team player by nature, always encourage co-operation and flexibility within the team.I am interested in seeing possibilities beyond what is currently known, accepted or obvious for the brands so am usually seen as an independent and original thinker with fine insight and vision.With a creative mind, I bring forward thinking and originality to processes and projects as I gain great pleasure from improving upon existing techniques with the objective of maximizing efficiency and cost effectiveness.Although a natural introvert, I always make the necessary critical and incisive comments with conviction and presence.Strongly believe that growth is the key catalyst to develop and nurture highly engaging brands that make life better for consumers and drive sustainable value for companies and that a consumer focused mindset is the key tool to unlock it.
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Head Of Brand And CommunicationSonaePorto, Portugal -
Head Of Corporate Branding & CommunicationSonae Jan 2023 - PresentPorto, Portugal -
Brand, Internal Communication & CsrSonae Jun 2020 - Jan 2023Maia, Porto, Portugal -
FounderPortuliving - Charming Apartments Feb 2017 - PresentPorto Area, PortugalPortuLiving was created in February 2017 and is dedicated to property development and real estate monetization, with its core activity centred on creating Charming Apartments to be used as tourist apartments or short term rentals in the key cities of Portugal.Currently, PortuLiving has in operation one unit in Lisbon and four in Porto.
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European Marketing Director - Coated FishIglo Group Limited Feb 2016 - May 2017London, United KingdomResponsibilities• Reporting to the Fish General Manager• Team leadership• Lead, direct and champion growth strategy for Coated Fish, in partnership with key markets• Lead development of 3 year plan and innovation pipeline• Effective deployment of category level communication and packaging• Involvement in key brand issues (architecture, design, equity, communication) -
European Marketing Director - Main Dish (Adults)Iglo Group Limited Apr 2014 - Feb 2016London, United KingdomResponsibilities• Reporting to the Fish General Manager• Team Leadership• Leading the strategy to expand brands presence in Main Dish for the adult target group• Development of 3 years renovation and innovation pipeline• Development of communication to support core business and innovation
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Marketing Director Portugal & GreeceIglo Portugal Jan 2012 - Apr 2014Lisbon Area, PortugalResponsibilities• Reporting to the General Manager• Board member for the Portuguese MU• Board member for the European Poultry Category• Team leadership• Development and implementation of the Marketing and Trade Marketing plan• Development and implementation of all Communication, Media plan, PR and Digital• Development and implementation of the Innovation and Research plan• Development of the Greek Marketing Plan (implemented by a local distributor)• Portfolio… Show more Responsibilities• Reporting to the General Manager• Board member for the Portuguese MU• Board member for the European Poultry Category• Team leadership• Development and implementation of the Marketing and Trade Marketing plan• Development and implementation of all Communication, Media plan, PR and Digital• Development and implementation of the Innovation and Research plan• Development of the Greek Marketing Plan (implemented by a local distributor)• Portfolio management (100 + SKUs)• P&L accountability Show less
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Marketing Director PortugalIglo Portugal Jan 2011 - Dec 2011Lisbon Area, Portugal
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Marketing Manager PortugalIglo Portugal May 2007 - Dec 2010Lisbon Area, Portugal
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Senior Brand Manager - Calgonit/FinishReckitt Benckiser Portugal May 2006 - May 2007Lisbon Area, Portugal
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Brand Manager IgloUnilever Nov 2004 - Apr 2006Lisbon Area, Portugal -
Brand Manager LiptonUnilever Jun 2001 - Nov 2004Lisbon Area, Portugal -
Partnership & Content Manager (Mobile Internet Data Aplication & Services)Optimus Portugal Feb 2001 - Apr 2001Porto Area, Portugal
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Contacto3 @Icep (Internship Program)Rede Ds & Sobrinca Nov 1999 - Nov 2000Shanghai City, China
Daniel Fonseca Skills
Daniel Fonseca Education Details
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Management -
Sonderborg School Of Economics (Denmark)International Business
Frequently Asked Questions about Daniel Fonseca
What company does Daniel Fonseca work for?
Daniel Fonseca works for Sonae
What is Daniel Fonseca's role at the current company?
Daniel Fonseca's current role is Head of Brand and Communication.
What is Daniel Fonseca's email address?
Daniel Fonseca's email address is da****@****glo.com
What is Daniel Fonseca's direct phone number?
Daniel Fonseca's direct phone number is +164627*****
What schools did Daniel Fonseca attend?
Daniel Fonseca attended Universidade Do Porto, Sonderborg School Of Economics (Denmark).
What are some of Daniel Fonseca's interests?
Daniel Fonseca has interest in Photography, Traveling.
What skills is Daniel Fonseca known for?
Daniel Fonseca has skills like Trade Marketing, Fmcg, Marketing Management, Marketing Research, Customer Insight, Marketing Strategy, Market Research, Ac Nielsen, Shopper Marketing, Business Strategy, Brand Management, Management.
Who are Daniel Fonseca's colleagues?
Daniel Fonseca's colleagues are Janete Ferreira, Junior Junior, António Teles, Orfao Neobux, Beatriz Raminhos, Mónica Matos, Dave Chapman.
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Daniel Fonseca
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