Daniel Fonseca

Daniel Fonseca Email and Phone Number

Head of Brand and Communication @ SONAE
Porto, Portugal
Daniel Fonseca's Location
Porto, Portugal, Portugal
Daniel Fonseca's Contact Details

Daniel Fonseca work email

Daniel Fonseca personal email

Daniel Fonseca phone numbers

About Daniel Fonseca

I am a highly experienced Marketing leader with international exposure in global blue-chip FMCG companies and private equity ownership in both Food and Non-Food sectors.Experience spans from long-term global strategy development, through to local market commercial execution.Developing and activating brands to strengthen consumer engagement through a holistic communication experience is at the heart of what I love to do, never forgetting it is key to guarantee a solid and sustainable commercial strategy for the future.Being a team player by nature, always encourage co-operation and flexibility within the team.I am interested in seeing possibilities beyond what is currently known, accepted or obvious for the brands so am usually seen as an independent and original thinker with fine insight and vision.With a creative mind, I bring forward thinking and originality to processes and projects as I gain great pleasure from improving upon existing techniques with the objective of maximizing efficiency and cost effectiveness.Although a natural introvert, I always make the necessary critical and incisive comments with conviction and presence.Strongly believe that growth is the key catalyst to develop and nurture highly engaging brands that make life better for consumers and drive sustainable value for companies and that a consumer focused mindset is the key tool to unlock it.

Daniel Fonseca's Current Company Details
SONAE

Sonae

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Head of Brand and Communication
Porto, Portugal
Website:
sonae.pt
Employees:
23221
Daniel Fonseca Work Experience Details
  • Sonae
    Head Of Brand And Communication
    Sonae
    Porto, Portugal
  • Sonae
    Head Of Corporate Branding & Communication
    Sonae Jan 2023 - Present
    Porto, Portugal
  • Sonae
    Brand, Internal Communication & Csr
    Sonae Jun 2020 - Jan 2023
    Maia, Porto, Portugal
  • Portuliving - Charming Apartments
    Founder
    Portuliving - Charming Apartments Feb 2017 - Present
    Porto Area, Portugal
    PortuLiving was created in February 2017 and is dedicated to property development and real estate monetization, with its core activity centred on creating Charming Apartments to be used as tourist apartments or short term rentals in the key cities of Portugal.Currently, PortuLiving has in operation one unit in Lisbon and four in Porto.
  • Iglo Group Limited
    European Marketing Director - Coated Fish
    Iglo Group Limited Feb 2016 - May 2017
    London, United Kingdom
    Responsibilities• Reporting to the Fish General Manager• Team leadership• Lead, direct and champion growth strategy for Coated Fish, in partnership with key markets• Lead development of 3 year plan and innovation pipeline• Effective deployment of category level communication and packaging• Involvement in key brand issues (architecture, design, equity, communication)
  • Iglo Group Limited
    European Marketing Director - Main Dish (Adults)
    Iglo Group Limited Apr 2014 - Feb 2016
    London, United Kingdom
    Responsibilities• Reporting to the Fish General Manager• Team Leadership• Leading the strategy to expand brands presence in Main Dish for the adult target group• Development of 3 years renovation and innovation pipeline• Development of communication to support core business and innovation
  • Iglo Portugal
    Marketing Director Portugal & Greece
    Iglo Portugal Jan 2012 - Apr 2014
    Lisbon Area, Portugal
    Responsibilities• Reporting to the General Manager• Board member for the Portuguese MU• Board member for the European Poultry Category• Team leadership• Development and implementation of the Marketing and Trade Marketing plan• Development and implementation of all Communication, Media plan, PR and Digital• Development and implementation of the Innovation and Research plan• Development of the Greek Marketing Plan (implemented by a local distributor)• Portfolio… Show more Responsibilities• Reporting to the General Manager• Board member for the Portuguese MU• Board member for the European Poultry Category• Team leadership• Development and implementation of the Marketing and Trade Marketing plan• Development and implementation of all Communication, Media plan, PR and Digital• Development and implementation of the Innovation and Research plan• Development of the Greek Marketing Plan (implemented by a local distributor)• Portfolio management (100 + SKUs)• P&L accountability Show less
  • Iglo Portugal
    Marketing Director Portugal
    Iglo Portugal Jan 2011 - Dec 2011
    Lisbon Area, Portugal
  • Iglo Portugal
    Marketing Manager Portugal
    Iglo Portugal May 2007 - Dec 2010
    Lisbon Area, Portugal
  • Reckitt Benckiser Portugal
    Senior Brand Manager - Calgonit/Finish
    Reckitt Benckiser Portugal May 2006 - May 2007
    Lisbon Area, Portugal
  • Unilever
    Brand Manager Iglo
    Unilever Nov 2004 - Apr 2006
    Lisbon Area, Portugal
  • Unilever
    Brand Manager Lipton
    Unilever Jun 2001 - Nov 2004
    Lisbon Area, Portugal
  • Optimus Portugal
    Partnership & Content Manager (Mobile Internet Data Aplication & Services)
    Optimus Portugal Feb 2001 - Apr 2001
    Porto Area, Portugal
  • Rede Ds & Sobrinca
    Contacto3 @Icep (Internship Program)
    Rede Ds & Sobrinca Nov 1999 - Nov 2000
    Shanghai City, China

Daniel Fonseca Skills

Trade Marketing Fmcg Marketing Management Marketing Research Customer Insight Marketing Strategy Market Research Ac Nielsen Shopper Marketing Business Strategy Brand Management Management Marketing Market Planning International Marketing Business Planning Strategy P&l Management Consumer Products Brand Development Product Innovation Brand Architecture Integrated Marketing Consumer Behavior Fast Moving Consumer Goods Brand Activation Marketing Leadership Experienced Change Agent Growth Strategies Profitable Growth

Daniel Fonseca Education Details

Frequently Asked Questions about Daniel Fonseca

What company does Daniel Fonseca work for?

Daniel Fonseca works for Sonae

What is Daniel Fonseca's role at the current company?

Daniel Fonseca's current role is Head of Brand and Communication.

What is Daniel Fonseca's email address?

Daniel Fonseca's email address is da****@****glo.com

What is Daniel Fonseca's direct phone number?

Daniel Fonseca's direct phone number is +164627*****

What schools did Daniel Fonseca attend?

Daniel Fonseca attended Universidade Do Porto, Sonderborg School Of Economics (Denmark).

What are some of Daniel Fonseca's interests?

Daniel Fonseca has interest in Photography, Traveling.

What skills is Daniel Fonseca known for?

Daniel Fonseca has skills like Trade Marketing, Fmcg, Marketing Management, Marketing Research, Customer Insight, Marketing Strategy, Market Research, Ac Nielsen, Shopper Marketing, Business Strategy, Brand Management, Management.

Who are Daniel Fonseca's colleagues?

Daniel Fonseca's colleagues are Janete Ferreira, Junior Junior, António Teles, Orfao Neobux, Beatriz Raminhos, Mónica Matos, Dave Chapman.

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