As Project Manager I have a focus on leveraging digital strategies and user experience to drive brand success. My key activities include:- Manage Paid Media campaigns, including Google Ads and Meta Ads, to maximize online visibility and engagement.- Utilize UX principles to enhance digital communication strategies, ensuring an intuitive and satisfying user experience.- Oversee Social Media campaigns, crafting compelling content and interactions across various platforms.- Employing project management tools like Trello and ClickUp for efficient team coordination and project tracking.- Develop product roadmaps and customer journey mapping, aligning product development with customer needs and business goals.- Conduct deep dives into customer issues to understand the 'what' and 'why' of their problems, identifying key business opportunities.- Collaborate with cross-functional teams, translating customer needs into technical requirements and providing clear direction to stakeholders including engineering, design, and operations.- Work closely with the product design team to build optimal customer journeys and overseeing the onboarding of new B2B clients.This role requires a blend of strategic thinking, technical acumen, and customer-centric focus, ensuring that every initiative drives towards enhancing customer engagement and business growth.

As an Associate Professor, I’m dedicated to guiding aspiring fashion professionals in mastering the art of fashion communication, marketing, and brand management. My role involves:- Imparting in-depth knowledge in fashion marketing, including brand strategy, consumer behavior, and digital marketing tactics.- Nurturing students' understanding of fashion communication, focusing on creating compelling brand messages through digital and traditional media.- Guiding practical projects to help students apply theoretical concepts in real-world scenarios, enhancing their creative and analytical skills.

Guiding the team to develop F21 Brazil’s branding and multichannel customer experience strategies. I designed the team using 3 squads: Product | Digital | Sales Growth.Responsible for the overview of:- Product Management: shaping design route and product road map, research, development, planning and budget control.- Digital Expansion: e-commerce Visual Merchandising, UX design and testing, SEO/SEM, Google Analytics, campaigns and social media management.- Sales Growth: product merchandising, KPIs management (+16.8% YoY digital business share), money and customer journey mapping.

Working as a VM strategist and brand ambassador for the Latin America market (15 countries). I was an active member at LATAM's expansion and coordinated the opening of +40 stand-alone stores in the region. I had an omnichannel actuation training and engaging with retail, franchise, digital and wholesale clients.

Leading trend forecasting for the VM and customer behavior research. I was also responsible for editing and writing.

Co-founder and enthusiast, I developed VM and retail projects for small/medium businesses. I created the first Brazilian VM Magazine and led VM talks and teaching at different organizations and institutes.

I designed content for workshops and Visual Merchandising courses. Leaded Retail Forecasting and trend review writing for internal communication and clients.

I was the VM specialist for luxury brands (textiles, leather & luggage). I headed Dufry's VM Guide project that was spread internationally.