Daniel Gabriolli Email & Phone Number

São Paulo

São Paulo

Managed and led the transition between communication agencies for the Santander client, involving a multidisciplinary CRM, Performance, and Advertising operation. Directed five directors (media, planning, account management, and operations) and initially 50 employees, reporting directly to the CEO. - Dados the invitation of the Santander client, led, implemented, and managed the transition of a large communication operation in full operation, ensuring the achievement of established goals, conducting three new campaigns during the transition process. - Designed multidisciplinary operational processes (CRM, Advertising, Digital, and Performance) and participated in the hiring of 70 team members across Accounts, projects, Media, BI, and creative departments in 30 days. - Led the transition of the media and BI transition process (Google, Meta, media, and tools) without financial impact or loss of historical data within 15 days.

São Paulo, Brasil

Startup in the Creators Economy segment. General management of the Business Unit (BU) with direct reporting to the CEO and the board. Direct leadership of four divisions (sales, media, planning, account management, and operations), as well as overall leadership of 150 individuals for clients including John Deere, Tinder, Zap, Ademicon, Mercado Pago, Sabin Laboratories, and more. - Managed P&L, increasing Gross Margin by 15% and EBITDA by 5%, surpassing the 2022 target by 110%, through: - Restructuring the business model focusing on Social and Influence projects for multidisciplinary communication. - Redesigning methodologies and processes, goals, OKRs, KPIs, and implementing an operational management system and timesheet (moday.com) as a business intelligence tool. - Client and contract management, improving NPS by 20% and leading direct cost optimization by 20%. - Separation of project-specific areas from recurring clients, resulting in a 30% revenue growth.

São Paulo, São Paulo, Brasil

São Paulo E Região, Brasil

Reporting directly to the CEO and managing six directors of operations, account management, and planning, leading a 270-person operation. Directly responsible for managing client relationships and operations for clients including Santander Conglomerate, Yamaha, YDUQS, MasterCard, Visa, in Branding, CRM, Promotion, Digital, and Performance. - Led the multidisciplinary Santander operation for four years, making it one of the largest and most efficient Performance operations in the country with numerous significant sales records for the client's business. - Designed operational structure, methodology, processes, and controls, creating a model operation capable of supporting exponential growth and adapting to new clients (increasing from 50 to 270 headcount in two years). - Developed methodologies and implemented management systems, timesheets, creating operational business intelligence. - Led client relationships and contracts, ensuring the growth of Santander's scope by absorbing the performance operation, resulting in a 100% increase in BU revenue.

São Paulo, Brasil

São Paulo, Brasil

São Paulo

Led a team of 40 people with management of three departments in planning, account management, and media, reporting directly to the CEO, serving clients such as Banco Santander, Safra, J&J, Peugeot, Hasbro, Microsoft, and others, across UX, CX, UI, digital channel creation, social media, and communication campaigns. - Managed recurring and project-based clients, ensuring improved service delivery. - Developed methodologies and processes to address simultaneous demands. - Defined business strategies with partners, expanding the company's product and service portfolio.

São Paulo

Responsible for operational innovation and digital expertise reporting to the COO, leading a multidisciplinary team of 60 people, and directly managing client relationships for Smiles, Serasa Consumer, Porto Seguro, Sony Pictures, and HP across branding, CRM, loyalty, advertising, and performance. - Managed clients and contracts, implementing work methods and processes for multidisciplinary teams, resulting in operational control, efficiency, and an increase in service scope. - Led the entire media operation transition for Sony Pictures from the Rio de Janeiro office to São Paulo without operational or financial impact. - Led and coordinated multidisciplinary campaigns such as the relaunch of Smiles and Serasa Consumer.

São Paulo Area, Brazil

Led the digital transformation of the company, updating its services and operations. Reporting to the partners, directed a multidisciplinary team of 60 people and managed three divisions (account management, media, and planning), serving clients such as Catho B2B, Serasa, MasterCard, Marisa Stores, HSBC, FEBRABAN, and Nestlé. - Managed client relationships, contracts, and budgets, with an average growth of 10% in their revenues. - Led the achievement of new service scopes such as Social, Media, Relationship Programs, and POS. - Designed the operational model, methodologies, and processes aiming for greater efficiency and profitability.

São Paulo Area, Brazil

In charge of client management, reporting to the VP of Account Management, with dedicated teams of 60 people in Branding, CRM, and POS, Merchandising for clients such as Itaú Unibanco: Itaucard, Itaú, Insurance, Personnalité, Private Bank, Hipercad, ITAUBBA, and Pão de Açúcar Delivery. - Managed clients and contracts, expanding their scopes and positioning the BU as the company's second-largest source of revenue. - Planned and managed CRM and Branding strategies, becoming a strategic partner for clients' brands. - Led and coordinated the management and maintenance of e-commerce and all communication for Pão de Açúcar Delivery.

São Paulo Area, Brazil

Responsible for the conception, planning, implementation, and management of a relationship program between EMBRATUR and the international tourism industry, Brazil Network, which supported the Aquarela Plan, Brazil's macro tourism strategy. Also responsible for customer service and management for clients such as SEBRAE Nacional, FMC Química, Universidade Anhembi Morumbi, AIG, and others.

São Paulo

I was responsible for all customer and prospect management at a company that provides relationship marketing, database, and CRM services. The company serves the B2B and B2C markets across a variety of segments.

São Paulo, Brasil

In 2003, after a journey in the communication market, I decided to reinvent myself and partnered with a friend who had just launched a retail company, KEEK SUNGLASSES, whose only competitor in the market was Chilli Beans. In less than a year, we had 22 stores spread across Brazil, and we were building a franchise model that operated from product procurement in Brazil and China. We developed distribution channels, managed teams, and directly handled sales promotions and deals with sales channels as well

Programa De Desenvolvimento De Lideranças, Organizational Leadership

Master Of Business Administration (Mba), Marketing

Graduated In Publicity