Daniel 🕺🏻 Genser Email & Phone Number

Berlin, De

Berlin, Germany

Berlin, Germany

Amsterdam, Netherlands

- Reduced communication friction between partners, customer service agents, and customers by designing messaging and chatbot interfaces for hotel partner-facing iOS and Android apps- Designed and carried out key user research activities, including user interviews, usability testing, surveys, and ethnographic studies which informed hotel partner-facing product direction- Improved the search experience for travelers using the Booking iOS and Android apps by redesigning search components including calendars, search result disambiguation screens, search results, and suggested destination cards, resulting in increased conversion and less friction- Re-designed property page and created new interface elements to support unique needs of travelers searching for holiday rental homes and apartments on the web, iOS, and Android apps in support of new team which eventually became a primary business unit- Designed marketing materials and supporting product materials for successful upper and lower funnel marketing efforts around new holiday home and apartment initiatives- Facilitated workshops, design sprints, and design labsMy work has been measured and validated by millions of travellers around the world.

Seattle, Wa

- Designed and launched highly successful web-based veterinary practice management system for Trupanion, allowing participating veterinary practices to collect direct insurance payment without requiring pet owners to pay up front costs. Trupanion Express is highly rated and has contributed to Trupanion's rapid growth since launch.- Designed information architecture and UX flows for Accenture's Claims Adjuster Windows Phone app, assisting claims adjusters working in the field to schedule appointments, map their route, access claims, and add file notes.- Created speculative design for TypeEngine publishing platform collaboration with Microsoft

Vashon, Wa

- Co-founded and designed TypeEngine, a platform that helped writers and publishers to create, edit, and publish their own iOS Newsstand magazine app. - TypeEngine launched a mix of well known and niche publications, including Jim Dalrymple's Apple-focused magazine "The Loop", the award-winning journalist cooperative Deca's longform reading app "Deca Stories", the popular film essay magazine "Bright Wall/Dark Room", and the contemporary classical/new music magazine "I CARE IF YOU LISTEN", among many others. Later, TypeEngine became the platform home for Glenn Fleishman's "The Magazine".- TypeEngine was featured in many tech news outlets of note on launch. Interviewed on the 5x5 podcast "Founder Talk" and featured on the former NY Times tech podcast "Pop Tech Jam". Apps launched using the TypeEngine platform were routinely marked as featured titles in the App Store's Newsstand section. - TypeEngine featured a customizable native app, whose layout and theme was designed to be edited on the fly by non-app designers, a web-based issue and article writing and editing interface, payment and subscription systems, and an automatically generated web article preview system. It attempted to democratize app publishing for niche publications interested in the "subcompact publishing" format. TypeEngine themes were created by third party designers and sold on Envato's marketplace.- Prior to founding TypeEngine, primary work included website design, software UX consulting, as well as editorial design services. Managed all aspects of agency work.

Seattle, Wa

- Designed a new suite of home card design components to be used throughout website and native apps- Collaborated on speculative design for personalized home page, allowing home buyers an up-to-date glimpse at the latest activity in their home search

Seattle, Wa

- Collaborated with internal stakeholders on high profile "SocMob" project commissioned by Target, utilizing speculative design to tell the story of and pitch the near future of Target retail stores, integrating social media, gamification, and mobile devices into compelling retail experiences, augmented by social and mobile tech- Designed TruTV2GO Android and iPad apps- Visually designed key elements of the Showtime Anytime iPad app

Seattle, Washington, United States

- Projects of note included designing and implementing Parallels' first mobile-optimized website, used during the launch of Parallels Desktop 6 for Mac- Successfully designed and launched Parallels Desktop 5 for Mac and Parallels Desktop 6 for Mac websites and email marketing creative, resulting in demonstrable growth over previous product cycles- Performed all manner of web design, graphic design, packaging design, campaign planning, email marketing creative and landing page creative for Parallels consumer and service provider divisions- Worked with global, distributed team, spanning multiple time zones (Novosibirsk, Moscow, Munich, and Seattle)