Daniel Ghattas Email & Phone Number

Canada

Boisbriand, Qc, Ca

Tampa, Florida, Us

Enavate is 400+ person technology consulting company with expertise in ERP and Cloud services. As a senior leader in a fast-growing organization, I reported to the CXO and was responsible for the following:• Designing Marketing strategies for each business unit, building and scaling a best-in-class Demand Generation engine that is responsible for achieving multi-million-dollar sales pipeline targets per business line• Leading a 15-person cross-functional team, coaching direct reports and helping junior members develop their skillsets• Optimizing Enavate’s inbound and outbound marketing efforts focusing on middle and bottom of funnel engagement• Overseeing marketing efforts pertaining to the website, SEO/SEM, paid social, retargeting, display advertising, direct marketing, email, phone, content, events and others• Defining Enavate's brand positioning, guidelines and narrative• Developing compelling multi-touch outbound campaigns and sales sequences focused on engaging and influencing mid-level and senior-level decision-makers• Building Account Based Marketing programs for mid-market, Enterprise and client accounts, focusing on the Wholesale Distribution, Manufacturing and Professional Services verticals• Reporting on all areas of Marketing performance and demonstrating our team's impact on sales pipeline and revenue• Assembling a MarTech stack to ensure that Marketing leverages and combines the best technologies to maximizes its efforts

Montreal, Quebec, Ca

As a member of the executive team reporting to the CEO, I contributed in the following ways:• Created a go-to-market strategy and led the execution of marketing programs to acquire new clients, with a focus on generating sales pipeline.• Defined and articulated the value proposition of the company's brand across channels, the website and content (video, blog, direct mail, email, infographics, etc.).• Lead a team of Sales Development Representatives and coached them on performance and best practices for engaging prospects and developing them into qualified conversations.• Lead a Digital Marketing Specialist, Paid Media Specialist, Senior Content Marketing Manager, Content Writer, and two Multimedia Designers by providing coaching on hard and soft skills.• Leveraged research, analytics and best practices to develop deep buyer insights and map the buyer's journey.• Defined, planned and executed demand generation campaigns across multiple channels including SEO, SEM, content syndication, webinars, social media, email, phone calls, direct mail, etc. that generated new sales opportunities weekly: Marketing contributed 50% of the company's sales pipeline.• Tracked and reported on performance metrics (CPA, MQA, SQA, Opps, Pipeline, CLV, ROMI, etc.), using this data to continually optimize campaign performance and demonstrate the impact of Marketing on revenue.• Conducted A/B testing on media formats, ads, audience targeting, website & landing pages and outbound messaging.• Functioned as both a leader and doer, providing leadership and insights, supporting strategic objectives, as well as being a hands-on member of the team.

Montreal, Quebec, Ca

Responsibilities included:• Finding successful ways of reaching new prospects• Managing PPC and Google AdWords campaigns and achieving 5x ROAS• Setting an SEO strategy, implementing it, and continuously tracking, growing and optimizing organic search traffic (+56% organic traffic year-over-year)• Creating and writing highly converting landing pages• Building multi-channel campaigns mapped to the customer journey to create cohesive experiences• Designing lead nurturing programs and scoring rules to maximize communication effectiveness with targeted segments through all phases of the funnel• Building and maintaining Marketing dashboards, conducting regular analysis of data, A/B testing, and running experiments to identify what works best

Longueuil, Quebec, Ca

As Orckestra's Digital Marketing Manager, I was focused on helping a company that is redefining e-commerce grow.I was responsible for driving awareness, interest and conversion through an array of digital marketing activities, more specifically through strategic campaigns and activities at targeted segments across a variety of touch points.My typical day started with a cup of Earl Grey decaf tea and included the following:• Planning, managing, analyzing, and executing all SEO/SEM, email, social media and display advertising campaigns for Orckestra products and services• Leading and managing the creation of campaign and nurturing workflows as well as “prospect” profile scoring rules to maximize communication effectiveness with targeted segments• Planning, executing, and conducting regular analysis of digital touch-point data, A/B testing, and experiments to identify opportunities and strategies to improve on KPIs• Leading the creation of digital campaign assets including advertising collateral, landing pages and website features by collaborating with Marketing, Design and UX teams and personnel• Ensuring digital marketing channels are in alignment with company’s brand identity, narrative and voice• Leveraging, leading and managing external agencies to help execute digital marketing campaigns and providing recommendations in line with digital marketing goals

Longueuil, Quebec, Ca

As Orckestra's Digital Analyst, I worked closely with the Marketing team internally, and in client projects in the professional services team.My responsibilities included:• Leveraging data to continuously optimize digital marketing activities of Orckestra and its clients (website, landing pages, SEO, PPC, social media, email, remarketing)• Designing and implementing an SEO strategy to make content findable and relevant• Using a variety of tools to analyze and optimize, such as Google Analytics, Crazy Egg heatmaps, Marketo, Google Webmaster Tools, Google Tag Manager, Moz, SEMrush, Google AdWords, Bing Ads, Unbounce, Sitecore and more• Implementing analytics measurement tools on a variety of online channels (e.g. websites, email campaigns, landing pages, tag management systems, social media, etc.)• Collaborating with clients, agency partners, and other stakeholders to ensure continuity and advancement of digital marketing and analytics programs

Montreal, Quebec, Ca

Design and development of digital research products for brands and agencies.• Development of research frameworks to measure all aspects of the digital customer life-cycle: marketing effectiveness, purchase optimization & conversion, customer care & retention, engagement & audience building, experience tracking & optimization• Creation of KPIs and design of digital dashboards for tracking and analytics of research frameworks• Investigations into multi-source datasets for hypothesis testing by using statistical and data mining techniques• Collaboration with Machine Learning specialist and Linguist• Innovation and intellectual property development

Montreal, Quebec, Ca

Brought the Voice of the Customer to the ears and eyes of major North-American brands by gleaning insight from quantitative and qualitative data through digital market research. Flagship accounts were entrusted in me such as Lexus, Barnes & Noble, National Bank of Canada, Live Nation, Time Inc. (Time Magazine, People Magazine, Entertainment Weekly, CNNMoney) and others.Key achievements:• Created a new approach to measure online engagement for content publishing websites and helped a client increase visitor engagement by 28% over six months.• Analyzed integrated data sets (clickstream and attitudinal) to help clients optimize website architecture and content to specific visitor segments.• Identified a better way to service iPerceptions clients and proposed a corporate restructuring plan focused on separating service layers, which was successfully adopted and executed. This lead to increased retention and account growth within a year.Analytics Responsibilities:• Producing and presenting business objective driven online market research for mid and senior level stakeholders. Driving website improvement recommendations through analysis of data sets containing online behavioral and self-reported consumer information. Using business objectives to formulate hypotheses, uncover hidden relationships in data using statistical methods and translate them into clear and actionable recommendations.Project Management Responsibilities:• Launching, coordinating and managing simultaneous projects while leveraging various internal resources such as Support Analysts, Analysts, Sales Representatives, Graphic Designers and Software Developers.• Servicing clients with attention to detail, creativity and warmth.• Initiating and articulating product improvement suggestions to the Product Development and Research departments.

6-month contractThe Institute for Product Development provides training on innovation and product development processes in the manufacturing sector.• Managed member relations and supported consultants in order to ensure reliable operations.• Analyzed the management training process in order to identify opportunities for improvement and established operating standards. Redesigned internal and external processes and increased efficiency.

Start-up and management of a music production and publishing company for independent Montreal musical artists.• Client prospecting, relationship development, project management • Recording, production, arrangements, sound engineering, mixing, mastering and consulting on artist management, branding and marketing initiatives.• Recorded musical productions have been released internationally with combined sales of over 5000 copies, with one artist touring Japan.

Master Of Science (M.Sc.), Marketing

Award Of Achievement Program, Digital Analytics

Bachelor Of Business Administration (Bba), Marketing

Diploma Of College Studies, Social Sciences