Teaching music production and live performance. Experience includes hosting workshops at many universities and well-established recording studios such as Sweetwater, SAE Institute, B&H Audio/ Video, and more.

Creating curriculum for undergraduate students teaching modern music production and technology using Ableton Live.

Creating and strategizing inbound marketing content using Mailchimp, Wordpress, and Linkedin Pulse. Managing company B2B relationships and affiliate business partnersWorking with IT team to continuously improve customer service experienceLaunching paid advertising campaigns Writing and designing inbound marketing content to build brand awareness

Developing course curriculum and implementing the Ableton Music Producer ProgramAudio engineering and producing music for clientsAssisting with online marketing and networking with local music community

* Developing a network of professional producers, audio engineers, and digital media artists to connect with clients needing help on their music projects.* Providing affordable online professional music training, producing, mixing, and mastering services to customers and guaranteeing they're satisfied with the end result.* Implementing online 1-on-1 private lessons between professional music producers and clients.http://GiffinMusic.com

Partnership Development/ Affiliate Marketing • Increased annual sales within first year by 76%• Prospecting, recruiting, and managing international B2B partnerships• Working with graphic designer to develop creative online marketing content• Creating performance incentives to motivate affiliate partners while maximizing ROICampaign Development, Market Research, & Analytics• Creating lead generation campaigns using email and social media.• Conducting in-depth market research for India and China and presenting a full-scale product entry strategy to Executive Management.Social Media• Working with marketing team to develop an ongoing content strategy, while strategically managing social media pages based on analytics and user engagement. • Developing and implementing ad campaigns while tracking data results. Experience with:Google Analytics, AdWords, Hubspot, CJ Affiliate, ShareASale

* Increasing online social media presence and launching promotional campaigns. * Strategically co-directing creative ads for short promotional videos, public service announcements, and Google Adwords for medical tourism outside the United States.* Experience in working directly with the CEO and Executive Board of Directors.

* Presented marketing and social media strategies to Director of EXCEL, Dean of Graduate Programs, and Board of Trustees. This strategy was accepted and implemented into the development of the university’s new Fort Wayne campus.* Gathered data and measured market potential, competitive advantages, consumer behavior, segmentation, and more.

* Meeting with potential business sponsors to present advertising opportunities. Optimizing ad mediums and options to fit their needs within a specified budget.* Contacting non-profit organizations for donations while prospecting new business partnerships for the Fandana Music & Arts Festival.