Dan Hoskins Email & Phone Number

Boston, Ma, Us

Bedford, Massachusetts, United States

Greater Boston Area

- Responsible for preparing and presenting quarterly reports based on marketing mix model results. Communicates pivotal marketing insights and recommendations to a variety of stakeholders. Based on stakeholder needs, rebuilt model reporting presentation to be more dynamic and relevant. Constantly improving reporting structure by innovating with data visualization. - Leverage learnings from multitouch attribution, television ad measurement, creative performance and other analytics to supplement media mix model results and build a more comprehensive, holistic view of business ecosystem and marketing performance.- Oversees data collection for use in model to ensure timely delivery. Works to validate model data inputs to ensure the veracity of data. Data series include sales, media spend, distribution, social engagement, sponsorship performance and others across multiple product, channel and country cross sections.- Run scenarios and forecasts of different media budgets to understand impact on business and provide optimizations for $300M yearly media budget. Helps calibrate investment between more established product categories while supporting new products.- Leads yearly model rebuild to provide improvements and keep model up-to-date with current business needs by providing new data inputs, remapping product and country structure and correcting previous issues.- Provides additional advanced analytic work through other modeling and statistical projects including forecasting and panel data models.- Ability to work autonomously and as part of a team. Has helped to integrate new team members. Strong project management skills and ability to meet deadlines.

Pawtucket, Ri

Develops, enhances and implements processes for World Connect Platinum, Collette’s database partnership mailing program, while analyzing current and historical mailing results to calculate ROI projections and response forecasts for future mail plans. Works with Business Development teams to size and qualify outside lists. Executes lead generation acquisition through business to business profiling.

United States

Created and gathered key strategic information pertaining to both industry competitors and consumers through a variety of methods including surveys, database analysis, secret shopper tactics, consulting agencies and secondary research. Information was presented to various departments and executive committees to aid in tactical decision making. Utilized research and analytic tools to solve business problems, while working to create a more analytically minded culture within the company. • Created, updated and managed reporting on competitor pricing, offers and product details for sales and strategic assistance• Designed marketing research surveys to yield crucial industry insights from consumers; analyzed, interpreted and synthesized survey results. Surveys executed product development, concept testing, effectiveness of marketing efforts and brand awareness• Utilized internal databases to provide consumer insights and developing business trends• Provided secondary research to supplement primary research goals• Wrote RFPs and acted as contact for research and media purchasing vendors

Worked as a peer writing tutor, editing for grammar and style, consulted for research, and aided paper structuring.

Masters Of Science, Marketing Analytics

Bachelor Of Arts (B.A.), English Language And Literature, General

English Literature (British And Commonwealth)

Study abroad in London for my spring semester Junior year of college