Daniel Hinchliffe Email & Phone Number

Canary Wharf

Canary Wharf

Malvern Hills, England, United Kingdom

Coventry, United Kingdom

At the point of launching the original project I was retained to become the Ecommerce Manager for ‘New Car Online Sales’(NCOS). Responsible for the day to day operations, performance, optimisation, roadmap and advising the business on best practice Ecommerce strategy.

Coventry, United Kingdom

Project Manager/Ecommerce Consultant for the Commercial & Trading work stream, managing thework loads of my team and delivery of our objectives. This was part of a significant, disruptive automotive Global digital project for Jaguar Land Rover to open a new sales channel (B2B2C) to sell new cars online.

Cheltenham

Initially recruited as a Senior Project manager focusing on delivering multiple project streams concurrently to aggressive timescales. Quickly Promoted to Ecommerce Programme Manager, recruiting 5 team members consisting of a mixture of BA’s and PM’s. Responsible for the delivery of the project road map as set out by the Digital Director to ensure the Ecommerce department continued to exceed growth targets.

Cheltenham

Reporting directly to the Ecommerce Manager and working from an agreed Project Roadmap I was responsible for the delivery of a diverse set of projects. Managing multiple work streams and teams across multiple departments, delivering concurrently to demanding deadlines. Key Responsibilities:* Managed 3-5 projects concurrently across a diverse range of technologies and disciplines from UX/UI to data and back end system development or migration. * Project managing large corporate eCommerce projects (agile & waterfall), managing multiple stakeholders, internally, 3rd party solutions and client side. * Delivering projects using both Waterfall and Agile methodologies but also using a hybrid of the two.* Creation and management of technical specifications, user journeys, wireframing and the ongoing scope changes.* Influenced changes & improvements to project processes and governance. * Working on projects covering multilingual/currency, distributed AWS infrastructure, PPC, SEO, Email, Back Office and UX/UI.Major Achievements:* Delivered the implementation of a CRM solution, hooked into both POS and eCommerce systems creating a Single Customer View.* Rollout of a new Responsive Blog solution with the ability to be internationalised. * Delivered a new Corporate website to better present the brand to the city & investors * Integrated a new Self Service Help Centre and Live Chat solution into the 20 eCommerce sites in multiple languages.

United Kingdom

Offering my vast eCommerce knowledge & experience to various companies from Retailers to Agencies.

Truro, Cornwall

One of two Directors who set up and grew the company, jointly responsible for the business in all aspects from accounts, recruitment & business development. The business was successfully acquired by a larger agency in March 2015. Responsibilities:* Managed a team of 15 which consisted of both in house and offshore staff, plus an additional 5 contractors at any one time.* Project Managed large eCommerce projects managing multiple stakeholders, internally, 3rd party solutions and client side. * Managed continuous change and growth in the company.* Developed business strategy across sales, marketing and new markets.* Recruitment of new staff, writing job specifications, running interviews & contract negotiation.* Staff appraisals, constructive feedback, disciplinary and dismissal when necessary.* Implemented processes and governance for the company.* Procurement of new IT solutions for running the company e.g. CRM, Project management, support, internal communications.* Responsible for winning new clients with SME’s and corporates such as Delta Airways, Collinson Latitude, F&W Media.* Successfully delivered pitches at company board level. * Worked across multiple markets including East Europe, East & West Asia.* Full P&L responsibility which included budgeting and forecasting.* Managed multiple agencies PPC, SEO, Email, Back Office. * Senior Usability Consultant; user journey, site architecture, CRO techniques.Achievements:* Founder and Director of an eCommerce agency for 7 years.* Organically grew the team from 2 people to 15 in 5 years with no external investment. * Pitched for and won contracts with large companies.* Implemented Agile development procedures.

Falmouth, Cornwall

Responsibilities:* Managed the day-to-day running of the eCommerce business.* Managed a team of 8 staff from Marketing, Customer services, Catalogue management and warehouse staff.* Developed business strategies across sales, marketing and into new markets. * Full P&L responsibility which included budgeting, forecasting plus setting objectives and KPIs for the business.* Managed multiple stakeholders and reported directly to company directors.* Managed multiple agencies from web developers, SEO, PPC, Affiliate, Email etc.* Procurement of new IT solutions for running company e.g. eCommerce solution, warehouse management back office etc.* Project managed development of e-commerce and the supporting technology platforms, in conjunction with agencies.* Analysed user statistics to identify on-site behaviour, referral sources, marketing opportunities and trends, leading implementation of improvements.* Purchased stock, attended buyer meetings with various brands and negotiated payment terms and promotions.* Recruitment of new staff, writing job specifications, running interviews.* Managed continuous change and growth in the business.* Implemented processes and governance for the business.Achievements:* Created an eCommerce arm from scratch which was previously purely a bricks & mortar company. * Increased revenue by 300% year on year.* Project managed the scoping and relocation of the business into larger premises twice.* Organically grew team from 1 person to 8 in 3 years with no outside investment.* Voted Best Online Surf Shop' in the Sunday Telegraph.

Letchworth

Bachelor’S Degree, Business Information Management Systems, 2.2

Activities and Societies: Hockey Team, Surf Club,

High School, Business Studies; Information Technology And Art, 3 A-Levels

Activities and Societies: Sports: Rugby, Hockey, Cricket, Tennis, Athletics