Daniel Hovedskou Email & Phone Number

Høje Taastrup, Capital Region, Denmark

Delivering Digital Marketing excellence in the Nordic region for Europe's leading transport equipment services provider. We specialize in leasing and rental of trucks, trailers, and other transport equipment. Our lease and rentals can be combined with a range of smart services including maintenance, damage repair, fleet management and telematics, providing our customers with even more value.

Copenhagen Area, Capital Region, Denmark

Responsible for managing all digital sales and marketing activities for 366 room 4-star hotel in the heart of Copenhagen as well as award winning restaurant. Heavily involved in speeding up the digital transformation process for Admiral Hotel with a broad range of projects, such as guest journey optimisation, launch of brand new custom build website, dramatically boosting and reinventing both organic and paid social media presence, implementation of new booking engine, re-inventing guest journey with a digital focus. Managing the overall digital marketing strategy, content production, campaign planning and execution as well as budgeting, reporting and evaluation. At the same time I also manage a long list of other sales tools, SoMe channels, Online Travel Agencies (OTA’s), distribution networks, META search and review platforms. Overseeing the cooperation with various external service providers, such as digital advertising agencies, web design studio, freelance art director, photographers and copywriters, while also managing the extensive list of commercial partnerships. I have been playing an active part in helping to steer Copenhagen Admiral Hotel through the covid-19 hospitality industry challenges while achieving extraordinary sales and marketing results. We have surpassed any other Danish hotel in terms of room occupancy and booking numbers, while the whole industry was brought to its knees during the corona crisis. This has been achieved with an ultra-agile and dedicated implementation of various marketing activities, finding new business opportunities while keeping up-to-date with governmental guidelines and restrictions.

Copenhagen Area, Denmark

Responsible for strategy and planning of marketing campaigns within the business units; Group, Shipping and Logistics. Creating media plans, creative briefs and manage campaign budgets while also monitoring, optimizing and compiling result reporting. Part of the Strategic Marketing Board and Editorial Social Media Board. Special focus on Project Management of Marketing and Branding Projects as well as Customer Experience/Service and Social Media.

Copenhagen Area, Denmark

Responsible for building a stronger presence on social media that delivers tangible value to the business. Develop and deliver on Strategic Marketing Campaigns, build brand awareness for DFDS and our services in relevant segments, increase engagement and generate leads for the sales organization. Developing frameworks, governance, processes, strategy and best practice for social media at a Group level (B2B + B2C) while leading and running social media activities, including marketing campaigns, aimed at B2B audiences in freight shipping and logistics.

Copenhagen Area, Denmark

My primary responsibility is to guard the DFDS brand, hence protecting the values and visual identity. The digital presence is one of my focus areas and I work with digital brand-guidelines and see to that these are followed throughout DFDS. I am part of the core Group Marketing team who supports the coordination of marketing projects from initiation through design, content development, staging, approval, production and reporting metrics involving both our shipping, logistic and passenger business, but also corporate functions.

Copenhagen Area, Denmark

6 Months Project Contract Employment.Responsible for the Project Management, implementation and operation of Zendesk as customer service management platform for TOP-TOY, BR-toys and Toys”R’’us Nordic. Worked towards achieving a seamless consumer journey by integrating customer service management into onmi-channel project.

Denmark

Responsible for building up a greater online presence for TOP-TOY priority brands while exploring new digital opportunities and optimising the efficiency of our efforts. Frequently taking the role as a project booster rocket on selected projects where I pro-actively focus on developing and launching new initiatives and testing new and innovating business opportunities.• Successfully launched multiple branded customer service systems. • Participant in TOP-TOY’s Digtal Asset Management project taskforce.• Successfully executed branded YouTube channel campaign, including development of exciting new digital content. • Solid experience working with major brands such as Fisher-Price, Hot Wheels, Barbie, Disney, Lamaze, Schleich, and Sylvanian Families amongst others.Manage the coordination, development and maintenance all the digital/online marketing activities across all the brands that are handled in the TOP-TOY Brand Marketing department. This includes initiatives such as viral marketing, brand websites, online banner advertising and campaigns, Digital PR, webisode and video hosting, QR codes, website and campaign analytics and SEO, YouTube channels, Facebook Brand Page. Additionally I have been in charge of implementing two Nordic branded customer service platforms with everything from guidelines, agent training, and ticketing system setup to reporting and management.The Brand Marketing department at TOP-TOY has only been 3 years in existence and as one of the company’s newest marketing initiatives I have led TOP-TOY on an exciting journey towards the digital age of marketing, exploring previously uncharted territory. The results have proven successful in setting the bar for digital activities and breaking the boundaries of what was previously seen within digital marketing in the Nordic toy market.

See description below

Denmark + Hong Kong

Responsible for development and localisation of interactive learning toys and websites as well as the maintenance and customer support for these. I have been a fundamental part of establishing the platform for localisation of interactive products since TOP-TOY began doing this. • Created the development procedures and guidelines for best practice. • Established the approval procedures with Disney and other licensors.• Build up relationships and a network of voice studios, translators and native speaking consultants. Ultimately, this has resulted in TOP-TOY becoming the preferred partner and the most professional company in terms of developing interactive toys for the Nordic market. In this position I was taking care of a vide range of versatile projects ranging from localisation of interactive learning toys into Nordic languages as well as project management of complex product linked websites. As there was no previous experience or knowledge about this type of projects, I basically created the development procedures and guidelines for best practice. I established the approval procedures with Disney and other licensors and build up relationships and a network of voice studios, translators and native speaking consultants. Ultimately, this has resulted in TOP-TOY becoming the preferred partner and the most professional company in terms of developing interactive toys for the Nordic market.

Hong Kong

Responsible for strategic sourcing and development, within a range of product categories, for the leading Nordic toy retailers BR and Toys‘R’us. I have built up an extensive knowledge of the many stringent European toy requirements, quality assurance, supplier management, as well as strategic marketing planning, category optimisation, catalogue production, TVC production, Space Management and Demand Chain Management.Over the years I have also handled the following categories; Music, Games, Stationary and School, Pocket Money, Seasonal articles, Electronics and Batteries, Swimming pools and pool-care, Puzzles, Role play, Party accessories, Art & craft, Creativity and Home furnishing. This has given me a broad experience in the product management field and detailed knowledge of the elements of the many different categories.

Responsible for all on-site IT support for 50-60 staff in the Hong Kong office and liaising with the head office IT team in Denmark. Acquired solid experience in handling a wide range of IT tasks, supervising, monitoring and maintenance of the IT platform over a 2 year period.