Project & Communications Director
Current• Hired to develop and implement the marketing campaign for this real estate investment company that focuses on residential remodeling projects, renovations, and “house flipping”.• Increased social media impact through content creation on Instagram (added 4,000+ new followers) and implementedtargeted ad campaigns in the Knoxville market to identify new potential home renovation opportunities.• Conceptualized and implemented creative marketing strategies to showcase new homes under renovation by shootingvideo “walk-throughs” and allowing viewers to vote on their favorite interior design choices. Strategy generatedextensive word-of-mouth promotions and home buyer interest prior to the homes going on the market.• Wrote and posted property descriptions online to generate buyer interest and reduce number of days on the market.• Implemented a direct mail campaign that secured two home renovation opportunities in just three weeks.• Fulfill additional roles for interviewing/hiring new employees and managing renovation projects.