Utilizing my 15 years of digital advertising experience to help a MarTech company build products that automate ad buying across multiple platforms and industries.

Search Engine Optimization:Worked directly with clients to establish expectations, marketing strategies, answer questions, and address concerns to drive quality traffic with the purpose of delivering a positive ROI by means of conversions or leadsDeveloped and implemented marketing strategies for over one hundred websites using web site analysis, SEO recommendations, keyword research, Title and Meta Tags, content generation, and post implementation analysisRe-designed existing web sites by incorporating programming standards and utilizing layers versus tables and white hat SEO practices to produce an optimized web site for search engine trafficUsed quality assurance checks to identify common mistakes with projects before being implemented on clients web sites.Pay Per ClickEffectively managed multiple client accounts on an ongoing basis including keyword research, writing ad copy, account set-up in search engines and account monitoringGoogle Adwords Professional and Yahoo Ambassador CertifiedUtilized web analytics to analyze and optimize campaignsUtilized successful bidding strategies and effective keyword management on pay-per-click search enginesActively tested and analyzed keywords, copy, and landing pages to increase ROI and drive incremental volumeFamiliarity with tracking codes, bid management, search engine & 3rd party PPC management tools

Worked directly with clients to establish expectations, marketing strategies, answer questions, and address concerns to drive quality traffic with the purpose of delivering a positive ROIDeveloped and implemented marketing strategies for over one hundred websites using web site analysis, SEO recommendations, keyword research, Title and Meta Tags, and content generation

Effectively managed multiple client accounts on an ongoing basis including keyword research, writing ad copy, account set-up in search engines and account monitoringGoogle Adwords Professional and Yahoo Ambassador CertifiedActively tested and analyzed keywords, ad copy, and landing pages to increase ROI and drive incremental volume

Supported the MonsterCommerce e-commerce platform, along with customer email and domain administration.Handled inbound technical support calls and inbound email via trouble tickets.Accountable for all information regarding ecommerce software, shopping carts, merchant accounts, virtual terminals, QuickBooks accounting software, Urchin, search engine optimizations, .asp programming, and graphical design services.