Responsible for the operational management and growth strategy of the expanding e-commerce business, leading strategy and execution for Paramount Consumer Products’ e-commerce growth through pure play e-commerce retailers, omni channel retailers and third-party marketplace accounts. I will also oversee the creation of a global center-of-excellence and help expand e-commerce penetration by defining innovative sales strategies and developing marketing programs to drive consumer engagement across Paramount products and franchises. Moreover, I am also tasked with setting the strategy for e-commerce maximization at all omnichannel accounts, developing new business models to optimize all consumer product categories in the traditional licensing business.

General Manager & Ownership of $200M P&L, responsible for 10+ eCommerce retail accounts and leading an account management team of 3 direct reports. Customer ownership includes Instacart, Shipt, Boxed, Grove, and more. Responsible for developing and leading a best-in class partnership with the Instacart Retail and CPG Brand Management Teams.

General Manager and ownership of a $50M P&L. Leadership responsibility or eCommerce Retail growth at Walmart, Jet, & Sam's eCommerce for Mondelez International for North America.

Lead development of the overall omnichannel marketing strategy and execution for Toys, Entertainment; lead Entertainment Property marketing strategy and content development for Walmart.com; drive strategic partnerships and planning with suppliers throughout the company through strong cross-functional collaboration to achieve business goals and KPI’s; lead traffic optimization for Category Marketing across all channel partners for both internal and external traffic through marketing vehicle performance analysis, planning, and forecasting.Responsible for building segment strategy for Beauty Boomers and the Connected X customer. Focus objectives and goals are to build strategic programs that drive frequency, loyalty, new customer acquisition and customer lifetime value.Managed and influenced a multi-million dollar media budget and execute strategic business priorities through strong multi-channel partnerships with stores and Walmart.com for Toys, Seasonal, & Media. Drive an enterprise wide sales plan across these businesses with a focus on winning key times such as Back to School, Halloween, Holiday, and Easter.

Lead category strategy development, category management, and consumer insight processes across the Supervalu enterprise by effectively translating information into actionable insights that will drive the business forward by optimizing merchandising decisions.• Developed a dinner aisle re-invention strategy utilizing two big ideas for Pantry: A Dinner Aisle Solution and Ultra Convenience Microwave Meals strategy that redesigned and flowed the aisle by need state to increase shopability for the consumer and maximize sales by a sales lift of 11-18% annually. • Developed category strategies across Dairy, Ethnic, and Pantry categories.

Deliver business-issue oriented analysis of panel data to positively influence key customer growth through increased presence on shelf at retail.• Identified and presented sales strategies for Walmart, Kroger, and Publix field teams to unlock distribution opportunities in frozen food categories that resulted in incremental sku placements of $6MM-$20MM per opportunity.• Conducted sku optimization analyses at the brand, manufacturer, and category levels across retailers to highlight incrementality and identify opportunities of $1MM - $30MM. • Collaborated with Category Development Managers to create compelling sales defense decks/category overviews to gain and support category captaincies across top retail customers.

Developed on-trend business strategies to maximize sales, minimize markdowns, and effectively manage a $40 million dollar annual business.• Exceeded Annual Sales plan by 4% by partnering with vendors and carefully managing markdowns, receipts, inventory flow, and in-stock position.• Negotiated successful seasonal discount strategy with vendors on a regular basis to consistently improve gross margin and exceed annual goal by 3%.• Forecasted financial components based on projection of future events and current trends, enabling a 30% reduction in markdowns.

Managed sales floor presentation and four department managers of Health/Beauty, Market, Electronics, Toys with annual sales of + $18 MM. • Ensured the successful planning and execution for “Back-to-College” season, achieving $1.6 MM in sales during a two-week peak time frame, which was $ .5MM above sales plan. • Coordinated store remodel efforts by planning the implementation of total store transitions while maintaining the store’s daily operations, and led the store to annual sales increase of 5%.• Established plans to execute store transitions by ensuring 95% of our planograms were set on-time thereby driving great presentation and profitability.• Promoted to ETL – Guest Experience for exceeding expectations on all operational aspects and store-wide changes that led to best guest survey scores in the district.

• Audited Service Record Books of over 100 Enlisted Personnel and Officers and successfully passed inspection from Headquarters Marine Corps• Delegated responsibilities to three Marines for annual Auditing• Appointed as platoon leader of 25 Marines during Marine Combat Training

• Completed an in-depth analysis of competitive products using Target Info Retriever and Nielsen • Analyzed 3 major businesses by utilizing sales trends and statistics to evaluate the current competitive environment• Solved distribution opportunities at Target by analyzing data and trends of over for +100 products and recommending solutions