Dan De Graaf Email & Phone Number

• Develop annual marketing plan, outlining all digital and email campaigns, strategic industry partnerships, PR, trade shows and events, ABM sales initiatives, and product launches• Lead cross-functional communication and collaboration by hosting regular updates with sales, product and innovation, account management, and project leaders• Direct creation of marketing content for internal and external stakeholders including case studies, brochures and sell sheets, industry reports… Show more • Develop annual marketing plan, outlining all digital and email campaigns, strategic industry partnerships, PR, trade shows and events, ABM sales initiatives, and product launches• Lead cross-functional communication and collaboration by hosting regular updates with sales, product and innovation, account management, and project leaders• Direct creation of marketing content for internal and external stakeholders including case studies, brochures and sell sheets, industry reports, testimonials, quizzes and calculators, infographics, webinars, and thought leadership pieces• Own business’s HubSpot platform, maintaining a database and optimizing the use of segmented lists, detailed workflow, and dynamic lead scoring• Spearhead account based marketing initiatives with National Accounts team to design and implement highly targeted campaigns Show less

Fort Mill, Sc

• Collaborated with product managers to vet and build business cases for new products, utilizing consumer insights, developing go-to-market strategies, timeline and communications, and outlining necessary launch materials• Lead commercialization team in adding products and services to solutions portfolio, ensuring all regulatory, legal, and business requirements were met

Charlotte, North Carolina Area

• Created annual marketing plan and managed event budget• Constructed annual event plan, organizing and executing on all domestic trade shows, international events, webinars, and customer training events, determining strategy and event goals for the organization• Developed HubSpot automation strategies based on prospect deal stage and engagement data, utilizing dynamic marketing pieces and customer testimonials

Concord & Cornelius, Nc

• Responsible for brewing 15 flagship brands, 6 seasonal releases, and designing / creating weekly experimental recipes• Managed staff of 5 shift brewers and 3 cellerman, creating weekly operation, packaging and production schedules• Directed yeast management program, overseeing testing, propagation, harvest, and storage, ensuring all strains were free from contaminates

• Directed annual trade show and event program, overseeing booth design, vendor relations, and equipment and onsite logistics for all trade shows and national dealer meetings• Utilized Google Analytics to gather and analyze web traffic data, track visitor behavior, and identify trends to inform buyer’s journey and enhance digital campaigns• Designed all advertising, marketing collateral, and regional kits / templates for network national dealers• Lead company-wide rebranding and… Show more • Directed annual trade show and event program, overseeing booth design, vendor relations, and equipment and onsite logistics for all trade shows and national dealer meetings• Utilized Google Analytics to gather and analyze web traffic data, track visitor behavior, and identify trends to inform buyer’s journey and enhance digital campaigns• Designed all advertising, marketing collateral, and regional kits / templates for network national dealers• Lead company-wide rebranding and identity campaign, resulting in an increased brand awareness and consideration amongst focus groups of target buyers Show less

Statesville, North Carolina

Salisbury, North Carolina

• Created demand forecasts for multiple product lines• Organized operator schedules using UKG software• Managed finished goods inventory

Salisbury, North Carolina

• Created production bills, outlining the chemical makeup of each product• Assisted with product testing and chemical inspection, ensuring alloy content met customer specifications