Daniel Lipson Email & Phone Number

California, United States

Better Games, Better Gamers is a resource for people interested in the gaming industry to learn how we can bridge divides, resolve conflicts, and celebrate our shared love of play.✏️ Developing learning resources examining the social dynamics of online gaming communities.🎤Recording interviews with industry professionals as well as up-and-coming indie designers.🗓️Fostering relationships with community-focused organizations to conduct research and develop awareness around player behavior and mental wellness in online communities.

I lead brand marketing and communications initiatives for a venture studio supporting innovation and entrepreneurship in artificial intelligence via fundraising, product management, and corporate partnerships with sponsors such as Microsoft, Google, Salesforce, and SVP, contributing to over $20 million raised for AI startups from Pre-Seed to IPO.✏️Conducted founder interviews, developed content for websites, articles, and presentations, and served as a ghostwriter for publications on top media outlets such as Forbes and VentureBeat✏️ Provided strategic brand, product, and media support for early-stage startup founders and limited partners to help them scale and raise capital investment, contributing to over $20M in fundraising. 📅 Partnered with event directors to develop keynotes and invite-only executive dinners for 100+ venture capitalists, startup founders, and corporate executives. View our list of influencers on our website: 1mindai.com/influencers✏️ Managed website and brand messaging, ensuring consistent and impactful communication strategies across all digital platforms. ✏️ Launched with Microsoft for Startups: www.forbes.com/sites/cognitiveworld/2019/09/27/ai-corporates-startups-and-venture✏️Worked directly with corporate executives and investors to author and distribute articles promoting the important cause of diversity in artificial intelligence. Supported media outreach and event promotion through strategic partnerships with Microsoft for Startups, Women of AI, Cognitive World on Forbes, VentureBeat, and other organizations.

✏️Authored and published technical white papers and marketing content for early-stage software startup RP1, increasing lead generation and thought leadership in the extended reality (XR / AR + VR) open source developer community.🎤 Supported onsite engagement and business development for 300+ tech industry experts and VIPs from leading companies such as NVIDIA, Microsoft, Sony, Qualcomm, Niantic, T-Mobile, Snap, Magic Leap, and HTC at AWE (Augmented World Expo).

Santa Clara, California, Us

Led a cross-functional discussion forum enabling worldwide coordination between Intel & partner software vendors for all product demonstrations, including keynotes, influencer streams, product launches, and field events for a global audience of 5M+ viewers; improved partner relationships and streamlined internal processes, reducing avg. time spent on approvals by up to 75%.✏️ Created easy to understand, audience specific messaging around product features and capabilities as the internal gaming software evangelist for Intel enthusiast graphics products. 🎤 Influenced go-to-market strategy through selected applications, usages, & stories📅 Coordinated asset approvals and data validation in collaboration with brand and legal teams✏️ Produced training materials & collateral for executive keynotes and sales enablement, contributing to a total annual revenue of $837 million in 2022, up 8% year-over-year.

New York, New York, Us

Leveraged enterprise AI personalization to optimize brand marketing content for Fortune 500 companies, including Michaels, Verizon, Dropbox, StubHub, and Gap Inc, along with 8 of the top 10 U.S. credit card companies, including JP Morgan Chase and American Express, directly contributing to a $14.4M increase in net demand generation across 900+ campaigns.✏️Formulated multivariate test plans and analyzed campaign data to generate brand-aligned advertisements in a fast-paced agile environment, improving average click-through-rates by 25%.🎤 Provide analysis and reporting of each campaign, including interpretation, commentary and strategic recommendations, and presented campaign specific and aggregate insights to external clients📅 Work alongside Operations, Customer Success, and Data Science teams to ensure customer KPIs are met and all campaigns are delivered within deadline and aligned with business objectives

New York, New York, Us

Leveraged enterprise AI personalization to optimize brand advertisements for Fortune 500 companies, including Michaels, Verizon, Dropbox, StubHub, and Gap Inc, along with 8 of the top 10 U.S. credit card companies, including JP Morgan Chase and American Express, directly contributing to a $14.4M increase in net demand generation across 900+ campaigns.✏️Formulated multivariate test plans and analyzed campaign data to generate brand-aligned advertisements in a fast-paced agile environment, improving average click-through-rates by 25%.📅 Worked with product operations, customer success, and data science teams to ensure customer KPIs and business objectives are met, directly contributing up to $17.5M in increased revenue for the client (17x ROAS) quarterly.

Seongnam-Si, Gyeonggi-Do, Kr

Project lead on creative marketing campaigns using various types of content including customer testimonials, videos, infographics, and webinars, to drive user retention and increase brand awareness, contributing to a nearly 300% increase in monthly active users.✏️Developed brand messaging, public relations, and content strategy for BAND (app) and worked closely with external partners and international teammates on cross-functional initiatives as US (English-language) communications expert. 📅 Collaborated with design and development teams, conducted user research and analytics, and developed customer case studies to improve customer experiences. 🎤 Engaged with a diverse audience of over three million million users and content creators, resolving sensitive issues and concerns with empathy and professionalism.📅 Collaborated with third-party vendors and cross-functional teams to develop targeted video demonstrations and entertainment/promotional content.

World Wide Web, Us

Published over 100 articles as a freelance content writer for online publications including Celebrity Net Worth, Capital Watch, Fearless Art, Thumbsticks, and Critical Distance.

Mountain View, California , Us

Provided extensive client support by organizing and executing product demonstrations, media interviews, and focus groups in areas including mobile gaming, artificial intelligence, and virtual reality, including project budgets and timelines. Monitored and reported client mentions on social and traditional media using enterprise software, pitched and fostered close relationships with prospective new clients. Prepared spokespeople for media interviews, and developed press materials, including media lists, press releases, and whitepapers.

Led editorial production and established cross-channel marketing pipeline; utilized Google Analytics, Hootsuite, and Wordpress (CMS) to optimize web and social content and improve search engine visibility (SEO), driving organic growth by up to 5X. Here were some of the key initiatives I led during my time at Apollo Box:✏️ Developed an editorial calendar, authored & distributed 2-5 articles and sponsored guest posts per week, and interviewed established partners for joint marketing campaigns✏️ Developed go-to-market (GTM) strategy, messaging, and positioning for Apollo Box's augmented reality (AR) features📅 Utilized segmentation, A/B testing, surveys, and user interviews to evaluate customer needs and identify opportunities for campaign optimization, resulting in targeted messaging and increased ROI.🎤 Initiated & fostered partnerships with product manufacturers✏️ Developed and executed omnichannel marketing campaigns to drive customer/vendor growth through social media, Facebook/Google ads, affiliates, SEO, and influencer marketing.✏️ Planned, designed, and optimized customer-facing pages on multiple platforms✏️ Updated product descriptions📅 Tracked & measured key customer metrics and goals✏️ Managed marketing plans and materials, including email marketing campaigns and newsletters for the Apollo Box audiences

Managed and enforced deadlines for a team of 15 staff writers, artists, and editors, met with publicists to plan for live coverage, managed social media profiles, and planned interactive visuals to accompany articles.✏️ Write news, arts and entertainment, opinion articles🎤 Plan, organize, and carry out interviews🎤 Meet with publicists to plan for live coverage of local red carpet event🎤 Brainstorm ideas for upcoming stories✏️ Manage social media profiles✏️ Design and develop article pages in Adobe InDesign's Digital Publishing Suite✏️ Edit completed articles before final publication✏️ Work on parent magazine, Shifthttps://www.facebook.com/SouthBayPulsehttp://www.sobaypulse.com/https://www.facebook.com/smiley.cherry/videos/10205218956102303 (Shift)

Designed website pages and mobile applications for nonprofit academic organizations. Carried out social media campaigns, develop press materials, and coordinate events as project manager and team lead. Worked with student newspaper to produce mobile advertisements. See below for more details. 📅 Birch Tree Libraries: Design Wordpress website. Carry out social media campaigns to increase awareness. 📅 Champ: Center for Healthy Aging in Multicultural Populations. Utilize Omnicampus content management system to update the website for a student organization. 📅 San Jose State Salzburg Program: Design website for the organization, utilize Omnicampus content management system. Develop press materials and coordinate events.📅 The Spartan Daily: Project manager and team lead on iCampus mobile application. Worked together with Spartan Daily newspaper advertising team to develop interstitial Ads.

Us

✏️Create interactive experiences in Adobe Edge to accompany articles✏️Write reviews, feature stories, and Op/Ed pieces✏️Brainstorm ideas for upcoming articles and interactive storieshttp://www.sjsunews.com/spartan_daily/

Pittsburgh, Pa, Us

Pittsburgh, Pa, Us

Spearhead plans to raise funding and attract new employees through business partnerships.Promote the sale of new & upcoming issues of Wizard Mark comic books and animated films.

Bachelor Of Fine Arts (Bfa), Creating Writing & Arts

Google Certification, Project Management

Certification, Product Management

Master Of Science (Ms), Mass Communication/Media Studies

Digital Arts

Education record