Daniel Will

Daniel Will Email and Phone Number

Senior Creative Director l 30+ years of experience defining and delivering branded creative marketing collateral that tells a compelling story, drives customer loyalty, and grows revenue. @ Deka Lash
canonsburg, pennsylvania, united states
Daniel Will's Location
Whittier, California, United States, United States
Daniel Will's Contact Details
About Daniel Will

As a proven leader in the brand marketing industry, I understand what drives consumer behavior. Based on this insight, I create compelling visual and emotional narratives that turn into significant wins for major international brands and Fortune 500 companies.I solve design challenges and deliver campaigns on-time, on-budget, and on-trend. I bring multiple years of experience developing the look and feel for consumer brands, including successfully developing multi-channel creative and brand marketing experiences.KEY PROJECTS:• As the Head of Creative for Natrol, I redesigned Amazon A+ page content to better communicate product benefits, creating a sales lift of $2M+ within three months.• A natural leader, also with Natrol I refocused the creative team to produce more effective deliverables, resulting in a 15% top-line growth in sales in two years.• While at Cotton Heritage, I refocused marketing program which boosted read rate from 0.2% to 34% and also delivered an open rate of 77% with introduction of remarketing campaign.• As Director of Marketing and Creative at Sena Cases, I grew revenue by 583% in three years by leading rebranding effort and effectively positioning products within market.I am a collaborator who champions superior quality to drive consumer engagement and loyalty while building strong relationships with multiple stakeholders. Here on LinkedIn, I am excited to connect with other dedicated brand professionals who are driven to innovate and exceed expectations.To view my portfolio and case studies, visit: www.danielwill.comContact me directly:daniel@danielwill.com949-701-7099

Daniel Will's Current Company Details
Deka Lash

Deka Lash

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Senior Creative Director l 30+ years of experience defining and delivering branded creative marketing collateral that tells a compelling story, drives customer loyalty, and grows revenue.
canonsburg, pennsylvania, united states
Website:
dekalash.com
Employees:
148
Daniel Will Work Experience Details
  • Deka Lash
    Franchise Owner/Operator
    Deka Lash Jun 2022 - Present
    Lake Forest, California, United States
    Manage operations, marketing, creative, and staff for busy Lash Studio. Additionallysupported corporate with marketing/branding through digital, print and packagingdeliverables for all 130+ studios internationally.• Delivered compelling digital & print designs, photography, illustration,and copywriting for corporate brand.• Developed local digital marketing campaigns to increase traffic to studio.• Managed budgets, staff and vendors to run studio while decreasing expenditures.Key Achievements:• Grew revenue by 20% through digital marketing and retargeting campaign.• Was chosen to design and launch new branding effort for Deka Lash
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  • Daniel Will—Creative Director
    Freelance Creative Director
    Daniel Will—Creative Director Feb 2021 - Present
    Los Angeles Metropolitan Area
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  • Natrol Llc
    Head Of Creative
    Natrol Llc Nov 2018 - Feb 2021
    Chatsworth, Ca
    Led a team of four delivering packaging, print, digital, social, and broadcast creative for200+ omnichannel products featured by global retail partners including Amazon, Walmart,CVS, and Costco. Collaborated with senior leadership and defined brand standards andstory, balancing form and function to drive revenue growth.• Aligned retail partner requests with standards, while solving design challenges.• Inspired team members to reach peak performance through engaged mentorshipwhile removing obstacles.• Collaborated with product team to understand and communicate new productfeatures and innovations.• Balanced budget constraints and creative vision to drive consumer engagementwhile increasing revenue.Key Achievements:• Refocused the creative team to produce more effective deliverables,resulting in a 15% top-line growth in sales in two years.• Redesigned Amazon A+ page content to better communicate product benefits,creating a sales lift of $2M+ within three months.• In immediate response to COVID-19 pandemic, refocused Natrol’s immunityproduct line packaging designs and advertising creative, resulting in top-line salesincrease of $55M.• Implemented cloud-based, creative project management platform that improvedcollaboration and became invaluable with the shift to remote workspaces.• Redesigned Natrol website, adding eCommerce direct-to-consumer
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  • Cotton Heritage
    Marketing/Creative Director
    Cotton Heritage Dec 2016 - Oct 2018
    Commerce, Ca
    Steered creation of print and digital ads and cultivated relationships with editors at top publications to grow brand through advertising and editorial exposure. Led team of five marketing and creative professionals in design, development, and production of collateral.• Spearheaded complete rebranding initiative while writing headlines and ad copy to elevate the brand in the marketplace.• Drove cost reductions at the department and company-wide levels.• Managed eCommerce site and delivered improved user experience (UI/UX). Key Achievements:• Developed & launched marketing plan triggering 724% increase in marketing exposure.• Secured first-ever company placement on cover of Printwear Magazine and Impressions Magazine, leading industry publications.• Refocused marketing program which boosted read rate from 0.2% to 34% and also delivered an open rate of 77% with introduction of remarketing campaign.• Gained 35K targeted impressions a month by deploying digital retargeting campaign.
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  • Minacs Marketing Solutions, A Concentrix Company
    Creative Director
    Minacs Marketing Solutions, A Concentrix Company Sep 2013 - Dec 2015
    Irvine, Ca
    Led team of 14 in California and Michigan to develop effective, on-brand creative. Orchestrated complete overhaul and transformation of program creative to exceed expectations. Advised top Honda executives on creative direction.• Conducted nationwide focus groups to test / refine communications prior to launch.• Provided hands-on direction for multi-channel digital, and direct mail campaigns.• Designed and produced highly variable, personalized digital and print communications through responsive digital UI/UX.Key Achievements:• Designed multi-year post-purchase program to grow brand awareness, increase owner satisfaction, and lift repurchase rates.• Oversaw creative design across interactive, and print channels for multiple Honda programs, including the $37M Honda Owners Lifecycle Communications (HOLC) program and Honda Financial Services.
  • Sena Cases, A Targus Company
    Marketing/Creative Director
    Sena Cases, A Targus Company Oct 2008 - Mar 2012
    Irvine, Ca
    Managed marketing, creative, and related staff for multiple brands, including key clients Sena Cases and Michael Kors.• Delivered compelling web design, print design, photography, illustration, and copywriting.• Effectively liaised with product team at Apple to facilitate sales of Sena branded cases at Apple Store third-party retail locations nationwide.Key Achievements:• Grew revenue by 583% in three years by leading rebranding effort and effectively positioning products within market.• Played key role in securing licensing agreement with Michael Kors for Sena to produce private label Michael Kors branded cases.• Enhanced web presence, refreshing eCommerce store UI/UX and launching effective social media campaigns.
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Daniel Will Skills

Creative Direction Creative Strategy Copywriting Graphic Design User Experience Web Design Marketing Strategy Social Media Marketing Brand Development Social Media Art Direction Direct Mail Email Marketing Adobe Creative Suite Digital Marketing Photography Illustrator Facebook Photoshop Variable Data Marketing User Interface Design Typography Indesign Google Analytics Project Management Dreamweaver Html Google Adwords Css Adobe Acrobat Project Planning Vendor Management Mobile Marketing Information Architecture Wireframes Event Based Marketing Guerrilla Marketing Viral Marketing Retail Packaging Outdoor Advertising Magazine Design Editorial Annual Reports Acd Consumer Behavior Twitter E Commerce Catalog Design Budget Management Powerpoint

Daniel Will Education Details

Frequently Asked Questions about Daniel Will

What company does Daniel Will work for?

Daniel Will works for Deka Lash

What is Daniel Will's role at the current company?

Daniel Will's current role is Senior Creative Director l 30+ years of experience defining and delivering branded creative marketing collateral that tells a compelling story, drives customer loyalty, and grows revenue..

What is Daniel Will's email address?

Daniel Will's email address is da****@****age.com

What is Daniel Will's direct phone number?

Daniel Will's direct phone number is +194970*****

What schools did Daniel Will attend?

Daniel Will attended Colorado State University Global, Art Institute Of Seattle, Sit Graduate Institute.

What are some of Daniel Will's interests?

Daniel Will has interest in Charitable Efforts, Children, Following Trends, Baking, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Travel, Arts And Culture.

What skills is Daniel Will known for?

Daniel Will has skills like Creative Direction, Creative Strategy, Copywriting, Graphic Design, User Experience, Web Design, Marketing Strategy, Social Media Marketing, Brand Development, Social Media, Art Direction, Direct Mail.

Who are Daniel Will's colleagues?

Daniel Will's colleagues are Austin Bakri, Lexi Kamas Tehven, Markeya Bailey, Laura Kehl, Bianca Morris, Anna Elder, Sara E.

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