Daniel Kuperman🎗️ Email & Phone Number

Tel Aviv District, Israel

𝗟𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗗𝗶𝗿𝗲𝗰𝘁 – 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗔𝗽𝗽Oversee the product lifecycle for Direct, a financial services app offering non-banking solutions, including fund transfers, mortgage payments, and rewards programs. Available on iOS, Android, and web.𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝘁𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗳𝗿𝗼𝗺 𝗠𝗩𝗣 𝘁𝗼 𝗙𝘂𝗹𝗹-𝗦𝗰𝗮𝗹𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻Expanded the product's scope, transitioning it from an MVP to a robust, stand-alone platform. Prioritized user-centric features and usability, ensuring scalability and seamless functionality across all platforms.𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗥𝗼𝗮𝗱𝗺𝗮𝗽𝘀Designed a comprehensive roadmap for 2025, emphasizing application stability, data-driven feature development, and enhanced user experience, driving retention and long-term growth.𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗧𝗶𝗺𝗲-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁Streamlined development processes through Agile methodologies. Managed sprint planning, task prioritization, and cross-functional team alignment to deliver high-quality outcomes efficiently.𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗲𝗱 𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻Collaborated closely with clients to translate their vision into actionable features, achieving a 95% client satisfaction rate. Provided proactive support to expand client services and improve overall engagement.𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝗱 𝗔𝗜 𝘁𝗼 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗧𝗲𝗮𝗺 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆Developed and integrated AI-driven tools that streamlined workflows, reduced manual workloads, and boosted team productivity.𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗨𝘀𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵Led user interviews, focus groups, and competitor research to gather actionable insights for feature development. Used these findings to align product offerings with market needs and user expectations.

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗩𝗮𝗹𝘂𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗖𝗼𝘂𝗿𝘀𝗲The Customer Value Management course, part of the Business School’s honors program, explores the critical concepts and strategies that drive long-term customer success. Centered around the customer value chain and metrics like 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 (𝗖𝗟𝗩), the course provides students with a deep understanding of market segmentation, branding, customer acquisition, retention, and profitability analysis.

Herzliyya, Tel Aviv, Israel

𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗕𝗼𝗻𝗱𝗶𝗻𝗴Played a role in uncovering the neural mechanisms behind social behavior and mother-infant interactions, contributing to the field of developmental social neuroscience.𝗔𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝗡𝗲𝘂𝗿𝗮𝗹 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗶𝗻 𝗘𝗘𝗚 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀Led EEG experiments at Reichman University’s Ruth Feldman Lab, focusing on neural activity related to social cognition. Designed and managed data collection processes, troubleshooting technical issues to ensure high-quality results.𝗣𝗿𝗲𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝗱 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝗡𝗲𝘂𝗿𝗮𝗹 𝗗𝗮𝘁𝗮Processed and analyzed timestamped neural data using Python, working with large longitudinal datasets to derive actionable insights. Conducted statistical analyses in SPSS to validate findings.𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲𝗱 𝗗𝗮𝘁𝗮 𝘁𝗼 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝗦𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰 𝗙𝗶𝗻𝗱𝗶𝗻𝗴𝘀Created compelling data visualizations to convey research outcomes, facilitating a broader understanding of human social behavior and mother-infant bonding.

𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝘁𝗼 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗮 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗕𝗿𝗮𝗻𝗱 𝘄𝗶𝘁𝗵 𝟮% 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗵𝗮𝗿𝗲Spearheaded the end-to-end development of a new beverage brand, achieving a 2% market share within six months. Managed the entire product lifecycle, from concept creation to market launch, leveraging focus groups, user interviews, and data-driven marketing strategies to refine product-market fit and ensure successful adoption.𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀Redefined the brand strategy for a top cleaning product company by analyzing market trends and conducting competitive research. Created a refreshed value proposition that strengthened the brand’s positioning and differentiation in the marketplace.𝗠𝗶𝘁𝗶𝗴𝗮𝘁𝗲𝗱 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗶𝘀𝗸𝘀 𝗳𝗼𝗿 𝗞𝗲𝘆 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿𝘀Managed a crisis for a major supplier by employing predictive analytics to identify potential risks and preemptively address them. Secured critical supplier relationships and preserved the company’s reputation during a challenging period.𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵Led market research projects to uncover actionable insights into consumer behavior and preferences. Developed tailored marketing strategies that increased user engagement and improved overall campaign effectiveness.𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗧𝗲𝗮𝗺𝘀Designed visually compelling dashboards and presentations to communicate complex data insights to technical and non-technical audiences. Successfully conveyed data stories that informed branding, marketing, and communication strategies across multiple teams and stakeholders.

𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗡𝗲𝗲𝗱𝘀Pioneered the creation of a new department for supporting mothers on maternity leave by identifying gaps in municipal programs. Conducted focus groups, surveys, and interviews to understand the needs of this demographic. Formulated a strategic plan that optimized the department’s limited budget, resulting in a sustainable program serving 5X the initial participation projection at a fraction of the cost of outsourcing. The initiative remains active, reflecting its ongoing relevance and community impact.𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗦𝗮𝘃𝗲𝗱 𝗠𝘂𝗻𝗶𝗰𝗶𝗽𝗮𝗹 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀Optimized workflows and processes across municipal operations, contributing to cost savings of hundreds of thousands of shekels per year. Leveraged insights from market analysis and stakeholder collaboration to align initiatives with community needs and improve resource allocation.𝗘𝘅𝗰𝗲𝗲𝗱𝗲𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗞𝗣𝗜𝘀 𝗯𝘆 𝗔𝗱𝗱𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀Surpassed engagement KPIs by identifying customer needs and emerging trends through comprehensive market analysis. Developed unique value propositions (UVPs) that resonated with the community and strengthened stakeholder relationships, ensuring successful program implementation.

Classified Intelligence Unit

𝗟𝗲𝗱 𝗮𝗻𝗱 𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝗮𝗺𝘀Led and managed Customer Success teams across multiple products, ensuring users achieved maximum value while fostering strong client relationships and improving satisfaction. Simultaneously directed cross-functional teams focused from fields, streamlining workflows and optimizing tools to enhance decision-making and operational success.𝗦𝗽𝗲𝗮𝗿𝗵𝗲𝗮𝗱𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗠𝗩𝗣 𝘁𝗼 𝗙𝘂𝗹𝗹-𝗦𝗰𝗮𝗹𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀Drove product development from the initial MVP stage to a fully functional solution, emphasizing user flow optimization and intuitive UX/UI design. Delivered products that addressed user pain points while maintaining scalability and usability.𝗧𝗿𝗮𝗶𝗻𝗲𝗱 𝗮𝗻𝗱 𝗖𝗼𝗮𝗰𝗵𝗲𝗱 𝗢𝗳𝗳𝗶𝗰𝗲𝗿𝘀 𝗶𝗻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗨𝘀𝗮𝗴𝗲Developed and delivered comprehensive training programs for officers, empowering them to effectively use the product. Provided ongoing coaching to ensure confidence and efficiency.𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗚𝗿𝗼𝘂𝗽𝘀 𝘁𝗼 𝗗𝗿𝗶𝘃𝗲 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁Conducted user testing sessions and focus groups to gather actionable feedback. Used insights to refine features and functionality, ensuring products aligned with user needs and operational goals.𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲𝘀 𝗮𝗻𝗱 𝗧𝗮𝘀𝗸 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻Oversaw process schedules and prioritized tasks across teams, ensuring that project goals were met on time. Maintained clear communication and alignment among stakeholders to handle competing priorities effectively.𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗨𝗻𝗱𝗲𝗿 𝗧𝗶𝗴𝗵𝘁 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲𝘀Thrived in high-pressure environments, consistently meeting deadlines without compromising on quality. Demonstrated adaptability and problem-solving skills to overcome challenges in fast-paced settings.

Education record

The Honors Program in Business educates the future leaders in the business world and researchers in areas related to business.

Dual Ba, Psychology & Business Administration, Psychology

Dual bachelor's degree earned through the Arison’s Honors Program. Coursework focused on social sciences, statistics, economics.

Multi-Disciplinary Course, Computer Science, Math, English And Literature Major, Academic Excellence And Social Excellence

Completed advanced interdisciplinary academic program. Graduated in top decile with 108.5 matriculation average.