Professora do Master em Digital Branding e de Métricas em Marketing no MBA.

Professor of Short Courses about Social Media Manager, Digital Marketing, Digital Entrepreneurship and Professor in Research in the Graduate Course.

- Proprietária da Onda Live Marketing onde realizo trabalho autônomos em Marketing (Consultoria, Palestras e Aulas).

Hubspot configuration and lead integration to use the pipeline sales, email marketing automation and personalized landing pages. Run Apps Campaign using Google Marketing Platform 360 and Face Ads.AB tests and Growth Experiments.Managing and implementation tools, methodologies, partners and teams to improve the digital ecosystem. Run Brand Performance Campaigns.Results Report to the CEO.Research, Intelligence and Trend Market.Influencer Marketing Manager.

Responsible for the main brands of the group in the digital environment (SATA, Belzer, Lufkin and Gearwrench) in Brazil, Colombia and Mexico (LATAM). In the first year, the main results were: 60% growth of the SATA brand on social networks and a higher engagement rate compared to all competitors. My main activities:- Application of Go To Market digital marketing strategies.- Team management and suppliers (digital agency, video producers and freelancers).- Management of the brands… Show more Responsible for the main brands of the group in the digital environment (SATA, Belzer, Lufkin and Gearwrench) in Brazil, Colombia and Mexico (LATAM). In the first year, the main results were: 60% growth of the SATA brand on social networks and a higher engagement rate compared to all competitors. My main activities:- Application of Go To Market digital marketing strategies.- Team management and suppliers (digital agency, video producers and freelancers).- Management of the brands digital calendar through the production of content and campaigns to attend two waves of annual product launches in each country, brand launch and rebranding, product sales and lead generation.- Application of the guide and guardian of the brand's tone in digital environments, including the creation of strategies focused on the consumer's journey in on and offline environments.- Budget control.- Identification, management of Influencers and development of partnerships.- Analysis and monitoring of KPIs and competitors.- Social listening: bring information to the product and sales team.- Frequent use of Digital Marketing tools (Google 360 ​​and Facebook Business).- Integrated work with sales, products, brands, trade marketing and other teams in Colombia, Mexico and the United States.- Creation and realization of results presentations and new plans for C-Level.- Performance in the development of corporate events and participation in the internal communication calendar.- Development of a strategic and action plan to create a new sales channel (e-commerce).- Project management through the use of SCRUM® methodology.- Creation and development of projects oriented at the digital transformation of all areas with the use of tools and integration between them (SAP, STEP STIBO, TABLEAU, etc.). The project also involved acculturation, through lectures. Show less

Responsible for creating and managing the digital marketing department. My main activities during the creation of the department were:- Selection, recruitment and training of employees, partners and tools.- Creation of service methodology and production processes for digital campaigns.- Creation and pricing of product portfolio.- Development and presentation of commercial proposals for prospecting new customers.After the creation of the department, I remained responsible for… Show more Responsible for creating and managing the digital marketing department. My main activities during the creation of the department were:- Selection, recruitment and training of employees, partners and tools.- Creation of service methodology and production processes for digital campaigns.- Creation and pricing of product portfolio.- Development and presentation of commercial proposals for prospecting new customers.After the creation of the department, I remained responsible for its total functioning (from attendment of clients to operations) and my activities ranged from team management, quality analysis, customer service, budget control and other activities that are part of a department / digital agency routine. In one year of operation, it was possible to recover the initial investment by creating a department with 7 employees to serve 10 accounts. During my management, clients like ESAMC, ZF and Cobrecom were also served by the digital unit, which was later transformed into a new business (DG360).Main Project: Development of Marketing and Sales Funnel focused on B2B Prospecting using Inbound and Outbound Marketing.All clients received a complete portfolio of Digital Marketing solutions, such as Inbound Marketing, SEO, Performance Marketing, Paid Ads, Website, Digital Content, Social Network Management, etc. Show less

Responsible for creating and managing the digital marketing department. My main activities during the creation of the department were:- Selection, recruitment and training of employees, partners and tools.- Creation of service methodology and production processes for digital campaigns.- Creation and pricing of product portfolio.- Development and presentation of commercial proposals for prospecting new customers.After the creation of the department, I remained responsible for… Show more Responsible for creating and managing the digital marketing department. My main activities during the creation of the department were:- Selection, recruitment and training of employees, partners and tools.- Creation of service methodology and production processes for digital campaigns.- Creation and pricing of product portfolio.- Development and presentation of commercial proposals for prospecting new customers.After the creation of the department, I remained responsible for its total functioning (from service to operations) and my activities ranged from team management, quality analysis, customer service, budget control and other activities that are part of a department / digital agency routine. The result of my work was measured through the achievement of pre-established goals in which during my management were achieved.He also worked for the competition team, which was responsible for developing campaigns focused on winning new accounts. During my actuation, this team won the special beer accounts of Grupo Petrópolis and Camargo Corrêa. Show less

Professor of the extension course "From Off to On". Course created by me to teach students who already had knowledge in Offline to "translate" that knowledge into the digital area.

Responsible for the delivery of more than 100 projects with customer satisfaction above 85% and annual growth above 20% (gross sales). Highlight for the result achieved with Coqueluche Presentes (E-Commerce), with an annual growth of 314% (first year) in the domestic utility segment with competing players such as Camicado.Main activities:- Strong performance in the sales area, acting in active prospecting and control of the sales pipeline.- Account and project management using… Show more Responsible for the delivery of more than 100 projects with customer satisfaction above 85% and annual growth above 20% (gross sales). Highlight for the result achieved with Coqueluche Presentes (E-Commerce), with an annual growth of 314% (first year) in the domestic utility segment with competing players such as Camicado.Main activities:- Strong performance in the sales area, acting in active prospecting and control of the sales pipeline.- Account and project management using proprietary methodologies.- Consulting in Digital Marketing and Sales.- People management (employees, external teams and suppliers).- Organizational design of the company (internal organization, product and service portfolio management, implementation of new products, services and processes).- Management of marketing campaigns.- Creation of direct briefings, strategic planning, scope with estimated hours and budget control, in addition to preparing proposals.- Creation and management of project schedule / perspectives through the use of specific tools (MS Project and Redbooth).- Elaboration of risk assessment and mitigation plans.- Task management and quality control of deliveries.- Crisis management between agency and client.- Development of marketing and management plans for its implementation.- Art direction and information architecture direction.- Administration of the company's bureaucratic and financial areas with the accounting supplier and constant validation of the project's evolution from a financial perspective.- Development and implementation of methodology, including acquisition of Project Management Tools. Show less

Account and project management involving the nine areas of PMBOK®. I was responsible for the simultaneous management of two major clients (Citibank and ESPN), involving an interdisciplinary team of up to 40 people, composed of programmers, information architects, planners and creatives. As a senior coordinator, I was able to participate from start to finish building the new ESPN website, delivered in record time. Main activities:- Account and project management using PMBOK®, reporting… Show more Account and project management involving the nine areas of PMBOK®. I was responsible for the simultaneous management of two major clients (Citibank and ESPN), involving an interdisciplinary team of up to 40 people, composed of programmers, information architects, planners and creatives. As a senior coordinator, I was able to participate from start to finish building the new ESPN website, delivered in record time. Main activities:- Account and project management using PMBOK®, reporting directly to the project office.- Creation of briefing, scope plan and project schedule, in addition to specific documents for the areas of creation, planning and development.- Management of employees and freelancers.- Support to the sales team, in addition to information provided about the project for preparing business proposals.- Presentation of the project (results and monitoring) to customers, as well as weekly alignment.- Elaboration of risk assessment and mitigation plans.- Task management and quality control of deliveries.- Crisis management between agency and client.- Budget control (acquisition costs, human resources, technologies, etc.).- Task management and quality control of deliveries. Show less

Project Manager responsible for the agency's projects for the Bradesco client and service. Use of methodologies such as Mobius® and the PMBOK® standard.

Photoshop and Digital Painting instructor for groups of up to 20 students and up to 40 hours.

Basic Flash instructor for classes of up to 20 students and up to 40 hours in duration.

As Project Manager I was responsible for managing the Santander's Internet Banking construction project (Layout and Information Architecture) using PMBOK®. He was also responsible for customer service in São Paulo and managing the team located in Rio de Janeiro.

My main activities were:- Development of brands and visual identity for the innovation systems provided to VIVO.- UX and AI studies.- Development of the visual identity of the Portugal Telecom Inovação brand, as well as the production of endomarketing materials.- Management of printers and other suppliers.- Maintenance of VIVO's WAP portal.

Responsible for the art direction of a new product in the medical field 100% digital. In addition to the visual part, I was responsible for building the technical requirements.

I worked as Digital Marketing Coordinator for the Endomarketing area through Somarh Consultoria. I was responsible for developing digital projects and events to improve employee involvement with the Vivo brand. Therefore, I should "translate" the brand guide for all employees through the use of the digital environment.Projects delivered:- Ergonomics Portal;- 450 years of São Paulo (event);- Other events held at Teatro Vivo;- Corporate events such as New Year, Private Parties… Show more I worked as Digital Marketing Coordinator for the Endomarketing area through Somarh Consultoria. I was responsible for developing digital projects and events to improve employee involvement with the Vivo brand. Therefore, I should "translate" the brand guide for all employees through the use of the digital environment.Projects delivered:- Ergonomics Portal;- 450 years of São Paulo (event);- Other events held at Teatro Vivo;- Corporate events such as New Year, Private Parties directed to high-level executives;- Maintenance for Intranet.Projects developed in conjunction with the Human Resources, Marketing, Safety and Health at Work areas.The results of the efforts were measured by climate surveys that proved the high level of employee satisfaction, in addition to winning several awards, such as one of the best companies to work for, a ranking organized by the main business magazines in the country. Show less

Development of several sites using Actionscript (Flash), DHTML and Javascript.

Responsible for technology and digital department of Raul Gil's production company. Main project delivered:-Raul Gil's website with realtime online chat with the display of his television program.

Programming in Action Script, HTML and CSS for the client Vick Vaporub and Bank in Boston.Silver Cyber Lion won in Cannes with an interactive banner for Vick Vaporub.Full Slack programming of websites and portals using HTML and ASP.

Assistance in the creation of pieces for the client Kraft (Sonho de Valsa).

Development of several sites using Actionscript (Flash), DHTML and Javascript.

Development of several sites using Actionscript (Flash), DHTML and Javascript.

Development of several websites using Actionscript (Flash), DHTML and Javascript.