Danielle Raty Email & Phone Number

Minneapolis, Minnesota, United States

• Create, develop and implement measurable integrated communication plans that align with the Foundation's strategic initiatives, effectively reaching internal and external key stakeholders
• Foster strategic communications alignment across the Foundation and Medtronic PLC by partnering with executive, internal, external, philanthropy and communications leaders
• Perform budget management tasks such as monitoring communications spend and forecasting annual budgets
• Oversee and execute the writing, editing and approval of event scripts, speeches, key documents and reports, promotional materials, press releases, interviews, and FAQs

• Manage multiple client and vendor accounts while maintaining positive, cross-functional relationships with day-to-day communication
• Plan, write and edit customer messaging, collateral for products, customer success stories, e-newsletters, bylined articles, press releases, educational modules, website content and fact sheets
• Develop, manage and execute strategic communications plans that drive thought leadership, engagement and brand awareness
• Direct social media campaigns increasing overall engagement and create social guidelines for employees/influencers

Greater Minneapolis-St. Paul Area

• Manage approvals and coverage tracking for mixed media across media relations teams
• Develop bylines and secure placements in tier one publications for Fortune 500 companies
• Monitor social media platforms for a worldwide manufacturing company and developed influencer strategy
• Generate monthly billing reports and measurement

Madison, Wisconsin Area

• Monitor social media platforms for a national franchise with over 2.2M followers and respond to guest requests throughout the country
• Analyze data to develop insights and create metric reports for organic and promoted posts
• Craft social copy for clients, schedule and promote posts across all platforms
• Optimize blogs and articles using SEO tools to inform title, meta descriptions and keywords

Waunakee, WI

• Create and distribute press releases to news outlets to gain visibility and enhance sales for new products
• Write press releases and product pitches geared toward magazines and bloggers
• Conduct on and off-site product photoshoots and edit images for internal and external use
• Develop media lists and gather editorial calendars to execute a distribution plan for press releases
• Monitor social media and run weekly promotions

Madison, Wisconsin Area

• Generate various articles for corporate intranet to notify employees about campus news and business insights
• Assist with the set and lighting for video advertisements of new insurance plan
• Carry out weekly employee interviews and compose feature articles to highlight employees

Madison, Wisconsin Area

• Madison Out-of-School Time (MOST) Initiative is to ensure all of Madison's children and youth have access to the kinds of comprehensive, high quality, out-of-school time (OST) programs that support positive youth.
• Design a brand book, communication plan, and media buying strategy for MOST
• Outreach to community members and out-of-school time program providers
• Manage and supervise high school Wanda Fullmore intern
• Assist with UX capabilities, working with the city webmaster

Appleton, Wisconsin

• Make product data sheets and product labels using new company branding
• Create newsletters for newsletters announcing new industrial fluids and lubricants
• Gather, analyze and share competitive and market trends to inform product and marketing roadmaps

Hortonville, Wisconsin

• Create brochures, flyers and product packages for customer information
• Perform clerical duties such as payroll, managing invoices and answering phones
• Produce project and cost analysis

Bachelor'S Degree, Journalism

Activities and Societies: Writer for the Badger Herald student newspaper, UW-Madison Photography Club, UW-Madison Advertising.

Bachelor'S Degree, Communication Arts

Concentration focuses on the history, theory, criticism, cultural uses, and production practices of television, film, radio, and digital.

Certificate, Photography

Certificate, Digital Studies

Digital studies at the University of Wisconsin-Madison explores the relationship between communication and digital technologies. It forges.