Danielle Burrows Email & Phone Number

Collaborate with a diverse creative team and marketing partners to define, maintain, evolve Nordstrom brand creative systems. These systems touch a wide variety of project with print, digital and environmental deliverables.Collaborate with marketing partners to develop creative solutions that address practical business needs. Incorporate relevant data from UX testing to create engaging, effective, brand focused campaigns.Create branded content that includes feature layouts for digital and print media.Keep up with current trends in fashion, retail, art, and culture to inform and inspire nordstrom brand creative.Move easily between projects with diverse parameters and objectivesWork closely with a multi-functional creative team, Project Managers, UX and DEV teams to meet project objectives and deadlinesWork with events and social media teams to create digital, print, and environmental deliverables to support online and in-store events.Train and advise new team members.Communicate directly and honestly with creative peers as well as production and marketing partners to set expectations and achieve best-in-class creative outcomes.Create co-branded Nordstrom content in collaboration with numerous major fashion brands.

Greater Seattle Area

Work closely with creative directors to define and evolve Nordstrom brand creative.Developed high level brand creative guidelines for Nordstrom, which touch all Nordstrom channels.Worked collaboratively with outside illustrators for multiple large campaigns which included digital, print, and environmental deliverables.Develop creative solutions that address practical business needs and incorporate relevant data from ux testing to create engaging and effective, brand focused campaigns.Create and maintain strong working relationships across teams, fostering a collaborative work environmentCreate branded content that includes feature layouts for digital and print media Executed the roll out of extensive rebrands on key initiatives, including the Nordstrom loyalty and credit programs. This includes print collateral and working closely with partners in UX on a complete overhaul of the digital loyalty experience.Exercise conceptual thinking with an eye towards the evolution of the Nordstrom Brand and the evolution of key annual brand campaigns.Keep up with current trends in fashion, retail, art, and culture to inform and inspire nordsrtome brand projects.Move easily between projects with diverse parameters and objectivesWork closely with Creative Director, Project Managers, Copy and DEV teams to meet project objectives and deadlines

Greater Seattle Area

Worked closely with creative directors to define creative strategy driving Nordstrom's major annual campaigns. Focused on storytelling to support key brand pillars.Maintained up to date knowledge of current fashion industry and art world trends to inform and inspire campaign creative.Created detailed creative decks including typography spec, color, and art direction for the rest of the creative team to use as guidelines for executionConcepted editorial content that included feature layouts for digital and print mediaMoved easily between projects with diverse parameters and objectivesWork closely with Print Buyers and the print production team to create press ready files.Built presentation skills through sharing creative decks and guidelines with larger creative team.

Greater Seattle Area

Web Designer, Digital marketing. Worked on multiple content divisions, including Men's, Women's, and plus size apparel, men's and women's accessories, beauty, and home.Concept, design and layout of online editorial content that included feature layouts for website and mobile, promotional placements, email design, ads and banners. Met editorial objectives with practical and creative solutionsStayed on schedule with multiple rounds of creative and client revisionsMoved easily between projects with diverse parameters and objectivesWorked closely with Creative Director, and partners across multiple teams, including project managers, developers, UX designers, and merchandisers to meet project goals.

Greater Seattle Area

Collaborated closely with creative director, writers, and project managers to create print collateral for the Brooks Running competitive running team. Interpreted existing brand standards to create engaging collateral to introduce new customers to the team and to the brooks running brand ethos.

Greater Seattle Area

Worked closely with creative director to meet creative and client goalsConcepted design and layout of print promotional pieces and brochures, and event programs. Maintained high creative standards while providing practical solutions to meet client needs.Worked with creative director and project managers on creative brand strategy

designed gold and platinum record awards for the music industryConcepted design and layout of awards, utilizing multiple techniques to create complex, 3 dimensional piecesWorked closely with high profile clients and project managers to meet creative goals on time and on budget

worked closely with art director in all phases of design projects from concept to completion, page layout, typography, creation and organization of archival portfolio, group brainstorming and concepting, environment design, project research

Bachelor Of Arts - Ba, Graphic Design

Art Direction