Danielle B. Scandrick, M.B.A. Email & Phone Number

Responsible for growing market share by coordinating sales efforts, ensuring competitiveness in key business decisions, and identifying, driving and nurturing institutional programs across the south region. I work closely with faculty and administration on campuses to create institutional partnerships and long-term growth; utilizing a variety of data analytics tools to create impactful presentations and strategies.

Greater Atlanta Area

Plan, organize and implement selling strategies for a defined print and digital product set to achieve established sales targets and goals within an assigned sales territory. Build relationships with decision makers, represent and promote assigned Cengage Learning products to customers and provide post-sales support as needed to drive sell-through, digital activations and usage.

Newnan, Georgia

• International Marketing - Work with the marketing teams around the world to insure consistent branding throughout the world. • Implement Brand Campaigns for GreenFields entering its new markets of the USA and Canada.• Project Management – Manage marketing campaigns. Oversee interoffice activities.• Partnership Management - Implement and maintain relationships with steakholders who assist in the growth of our business. • Agency Management - Hired to assist with creative development for print, video, and a variety of digital assets. • Event Management – Coordinating multiple events around the country to increase brand recognition.• Support to offices in USA, South America and Canada with all marketing needs including but not limited to sales and marketing collateral, advertising and business development. • Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy. • Implement and manage multiple CMS systems.• Social Media Campaign management including day-to-day management and event geo-targeted campaigns.• Conduct interviews, train new and current employees on employment roles and systems within the organization.• Create opportunities to develop cross-functional teaming environments to better serve the organization and its clients.

International Marketing - Work with the marketing teams around the world to insure consistent branding throughout the world. • Implement Brand Campaigns for GreenFields entering its new markets of the USA and Canada.• Project Management – Manage marketing campaigns. Oversee interoffice activities.• Partnership Management - Implement and maintain relationships with steakholders who assist in the growth of our business. • Agency Management - Hired to assist with creative development for print, video, and a variety of digital assets. • Event Management – Coordinating multiple events around the country to increase brand recognition.• Support to offices in USA, South America and Canada with all marketing needs including but not limited to sales and marketing collateral, advertising and business development. • Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy. • Implement and manage multiple CMS systems.• Social Media Campaign management including day-to-day management and event geo-targeted campaigns.• Conduct interviews, train new and current employees on employment roles and systems within the organization.• Create opportunities to develop cross-functional teaming environments to better serve the organization and its clients.

•Project Management – Manage marketing campaigns. Oversee interoffice activities. •Support to offices worldwide with all marketing needs including but not limited to sales and marketing collateral, advertising and business development. •Implement and manage multiple CMS systems. •Conduct interviews, train new and current employees on employment roles and systems within the organization.•Create opportunities to develop cross-functional teaming environments to better serve the organization and its clients.

Master Of Business Administration - Mba, Management & Leadership

Bachelor Of Business Administration (B.B.A.), Marketing, Minor In Management