Danielle Schlegel Email & Phone Number

Sturgis, Sd, Us

• Supports the CHS animal nutrition division with all marketing efforts including wholesale, retail, distribution and branding of bagged feeds (Payback® and Equis®) including dealership communications, promotional campaigns, event support, social media strategy and management, digital content development and paid media support. • Integral team member of the animal nutrition business unit providing leadership of key marketing strategies to hit established growth targets and margin goals in current fiscal year. • Joined the team at the turn of a restructured marketing communication team helping facilitate change and restructuring while simultaneously supporting an aggressive and evolving business unit.

Sturgis, South Dakota, United States

A freelance contractor offering a multitude of services including project management, writing (ghostwriting, content development, copywriting, editorial writing, etc.), brand strategy and maintenance, market research, commercial and/or editorial photography, and general marketing assistance.

Belle Fourche, South Dakota, United States

• Direct, developed, and managed all marketing and communications for equine and ruminant product brands in the U.S. and Canada (SmartLic®, MegaLic®, Feed in a Drum®, HorsLic®, MegaLix®, New Generation Supplements corporate brand) including go-to-market strategies for all new and established products and brands.• Supported sales team and New Generation Supplements’ network of over 2,600 dealer and distributors in North America; collaborated with value-added ingredient suppliers such as Zinpro® Performance Minerals, Alltech®, Diamond V, and Central Life Sciences.• Lead on the corporate brand narrative project to better align key stakeholders; component of a long-term project in revisiting entire go-to-market strategy for New Generation Supplements.• Contributing member to the board of New Generation Supplements involved with business strategy, annual budgeting, and regular reporting to corporate team members (Carr’s Group plc).• Managed 1 direct report and over 25 third-party vendors; executed and/or managed resources to deliver marketing tactics in line with annual business strategy, brand standards, and industry environment.• Supported numerous internal communication system upgrades including Dynamics CRM, Zoom, Dropbox, Office 365 corporate integration.

Account management team member focused on the Tyson Fresh Meats account with various brands and initiatives as needed.

Sioux Falls, South Dakota Area

- Account service representative managing 6-15 agribusiness accounts and respective projects at any given time. Range of accounts included companies focused in hybrid seeds, animal health and nutrition, swine genetics (domestic and international), rural lifestyle, ag finance and biofuels. - Supported the creative team(s) as necessary to complete projects while maintaining brand consistency in line with client expectations.- Managed budgets, timelines, and teams for projects Paulsen wascontracted to carry out. - Actively sought and participated in new business opportunities both with prospective and current clients.

Belle Fourche, South Dakota

My role focused on both digital and print audience maintenance and development for both Tri-State Livestock News and The Fence Post. Not only did I focus a lot on externally facing audiences, I also bridged the internal communications between editorial and sales teams in effort to eliminate silos. My day-to-day included (but was certainly not limited to) social media content development and metric analysis, website analytic reporting, print audience analysis, digital advertising facilitations, newsletters, environmental scanning for editorial content, writing, and regular analysis of growth opportunities, primarily on the digital front.

Belle Fourche, South Dakota

- Covered events in readership area to for print and digital content such as GoPro video footage of rodeo events and photographs- Developed social media editorial calendars as needed- Cataloged internal databases of photographs and digital content for entire publication- Assisted editors with various tasks including digital content publishing, story source research, sale report writing, and social media analytics

Manhattan, Ks

Teaching Responsibilities- Crisis Communications (AGCOM 610), Teaching Assistant, Spring 2016- Layout & Design Principles (AGCOM 210), Teaching Assistant, Spring 2016- Introduction to Agricultural Communications (AGCOM 110), Teaching Assistant, Fall 2015- Internship in Agricultural Communications & Journalism (AGCOM 550), Teaching Assistant, Fall 2015- Agricultural Business Communication (AGCOM 400), Teaching Assistant, Winter 2014-2015Research- Presentations: Holladay, D. C., Baker, L. M., Boone, K. M., & Ellis, J. D. (2015) The value is in the eye of the consumer: An exploratory study of land-grant universities’ Cooperative Extension marketing budgets. Poster presented at the Southern Association of Agricultural Scientists Conference, Atlanta, GA. - Focus groups – Moderator for a study of K-State International Grains Program communications efforts; conducted preliminary research data collection for:Anderson, S., & Rumble, J. N. (2015). K-State Research and Extension System Evaluation. PIE2015/16-02. Gainsville, FL: University of Florida/IFAS Center for Public Issues Education.- Survey – Conducted a two-part survey analyzing nationwide land-grant universities marketing budgets, plans, & public awareness efforts; Analysis is currently being conducted for final report. - Content analysis – conducted preliminary research data collection for: Wandersee, C., Baker, L. M., Rohling, K., & Ray, J. (2015). Utilizing Pinterest to enhance communication strategy. Workshop presented at Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences Conference, Charleston, SC.Other - Heavily involved in the university-mandated website transition of K-State Research & Extension (KSRE) & Dept. of Communications & Agricultural Education- Maintained the Twitter account @KStateAgRsch during Spring 2015- Maintained National Land Grant Impact Database for KSRE- Other miscellaneous department duties

Manhattan, Kansas

- A part of over $1.8 million in sales via traditional real estate market & auction sales in 2014- Responsible for website & various online marketing outlets- Associated managerial work including coordination daily office functions of 10+ agents- Maintained office records including company finances & transaction files; Transitioned much of intra-office communications to Google+

Manhattan, Ks

Assists our team of agents in day-to-day tasks; assisted in various company marketing plans, including maintenance of Facebook & Twitter accounts, as well as partially designed & maintained company website; Maintained online listing presence; assisted in the planning of events hosted by the company; maintained financial records; scheduled showings; hosted open houses when needed; Clerked for many auctions held by the company; wore the hat of amateur IT representative for the company as needed.

Master'S Degree, Agricultural Communication/Journalism

Activities and Societies: Agricultural Communications and Education Graduate Student Association (ACE GSA), Treasurer; Phi Kappa Phi.

Bachelor Of Science (Bs), Animal/Livestock Husbandry And Production

Activities and Societies: IHSA Equestrian Team, English & Western; Block & Bridle; Texas Tech University Therapeutic Riding Center.