Danielle Cranston Email & Phone Number

Southport, Gb

Southport, Gb

Southport, England, United Kingdom

Home and living, electrical and beauty visual merchandiser. Working with teams to create website content, video, tv, social and press. Key responsibilities:Nominating product to showcase the best of Very’s product offering targeting key customer. Leasing with buying and merchandising teams to check stock levels and ordering in samples for shoots. Sample management to ensure product makes shoot production. Working along side art direction teams to ensure product and concepts are aligned.

Head Office

Home & kids VMKey responsibilities: Responsible for creating planograms for in store colleagues. Adapting layouts to suit the sq ft of individually graded stores.Sending out weekly updates to stores around stock contingency. Visiting stores to view guide implementation and giving guidance and feedback. Model store set ups And presenting back to the wider business / area managers / store managers.Christmas roadshow.Working with store development team to launch new concept stores. Edinburgh. Cardiff. Oldham. Working closely with POS teams to get imagery signed off with buying teams and implemented in store.

Manchester, United Kingdom

Sole Visual Merchandiser for reputable high street brand Warehouse, Manchester’s flagship store, covering 1750 sq. ft of visual display and maintaining a 1.8 million turnover. Key Responsibilities:Window instillationStore design Mannequin stylingStandardisation Competitor shops Stock managementMonitoring best sellers and departments Developing short term strategies and long term action plans Feeding back to the area VM and area manager Visual guideline setups at the London head office Attending creative days across the country

Southport

A public relations and event management placement working alongside PR executive styling for fashion events across the north. Involvement in pre and post production liasing with retailers and models to create a flawless performance.

Liverpool, United Kingdom

Offered the opportunity to work along side the creative team at Urban Outfitters, Liverpool during their s/s 10 campaign gave me an insight into the key principles of Visual Merchandising whilst research into my final degree campaign titled " The Future of Visual Merchandising."

Ba Honours, Fashion & Brand Promotion / Photography, 2:2

Skills: Adobe Photoshop, Illustrator, In Design Capture One Pro Modules: An introduction into promotional campaigns An introduction.

A Level'S, Media Studies (B) English Language & Literature (C) Sociology (C)

12 Gcse'S Grade C & Above