Danielle Cummings Email & Phone Number

Rancho Cucamonga, Ca, Us

- Develop and implement go-to-market strategies and marketing positioning for products, features, partnerships and new markets based on detailed knowledge of the business needs and digital marketing trends.- Provide communications strategy and messaging support for various initiatives and product launches across the enterprise to support the overall brand strategy and objectives.- Manage and promote the brand through various digital marketing channels and publication platforms including online content, customer emails, social media posts, newsletters, internal communications, and paid media.- Collaborate with key product stakeholders, legal, analytics, customer experience, and creative services teams to develop and implement customer retention campaigns to educate and drive adoption.- Establish tracking procedures and measured results to evaluate the effectiveness of marketing initiatives.

Los Angeles Metropolitan Area

- Provide communications strategy and messaging support for various initiatives across the enterprise.- Develop marketing copy and collateral focusing on translating content into compelling, straightforward, and easy to understand customer focused communications.- Research, write, and edit content to be used in various publication platforms including, newsletters, customer emails, social media posts, newsletters, and internal communications.- Design strategic communication plans as needed to support the overall brand strategy.- Serve as proof reader and editor of all customer facing communications by delivering well-crafted and on-brand content.- Collaborate with legal, analytics, customer experience, and creative services teams to develop and implement customer retention campaigns.

Los Angeles, California, United States

- Executed strategic marketing programs and business strategy from concept to production for key market and product segments.- Created marketing briefs, newsletters, PowerPoint presentations, web content, social media, direct mail, and email campaigns for multiple lines of business to engage target audiences.- Provide strategic direction on the development and branding of all client-facing videos, collateral, social media, print ads, newsletters, direct mail, presentations, and white papers.- Partnered with a cross-function team, including digital, legal, compliance, and creative resources teams to implement new and enhanced marketing materials and brand resource tools.- Establish tracking procedures and monitor results to evaluate the effectiveness of marketing initiatives and provide guidance on future campaigns.- Supported corporate brand strategy by assisting with the execution of tradeshows, events, and sponsorships and ensuring compliance with brand standards, policies, and procedures.

Los Angeles, Ca Remote

- Led a cross functional team to create, approve, test, and launch all customer website changes including banner ads, content enhancements, and promotional updates on a quarterly basis for the Merrill Lynch rewards website.- Responsible for developing creative briefs and editing creative materials for use in online consumer and business segment acquisitions.- Assumed management and ownership of the enterprise-wide relationship with our concierge partner to oversee all aspects of the concierge program including: call listening sessions, approval of bi-weekly and monthly invoices, planning of quarterly QBRs, and management of the online experience.- Negotiate contract terms, pricing, and promotional marketing offers, ensuring that strategic partner agreements coincide with overall goals and objectives for the year.

New York, Ny

- Managed and built relationships with over 20 key strategic partners including Tiffany & Co., Fairmont Raffles Hotels International, Hertz Car Rental, American Airlines, British Airways, Hyatt Hotels and Resorts, and NetJets Private Aviation. - Defined and executed custom marketing campaigns including brochures, direct mail, and online promotions targeted to more than 600k affluent consumers on a yearly basis to drive brand awareness and increase customer loyalty and engagement. - Conducted education sessions and training across all 4 vendor call centers with 300 representatives in attendance to review marketing updates and reinforce the value proposition of the Merrill Lynch loyalty program.

- Conducted market and competitive benchmarking analysis to identify incremental partnership opportunities and refine marketing strategy for direct mail campaigns in the Merrill Lynch credit card loyalty program.- Analyzed and presented partner performance results and shared insights on the effectiveness of marketing campaigns to various lines of business.- Participated and assisted with quarterly business reviews and performance summaries with key retail, travel, and car rental partners.

B.S., Marketing

B.S, Marketing With A Minor In The Legal Environment Of Business

Activities and Societies: Theta Alpha Pi Service Sorority • Served on the Executive Board as Secretary • Participated in various.