Danielle Delgado Email & Phone Number

601 Biscayne Blvd

The Marketing Partnership Strategy & Development Director is responsible for leading all revenue generating marketing efforts by managing the digital, community and experiential strategy, valuation and execution of all marketing assets sold to corporate partners. This position will work strategically cross-departments to implement processes that directly impacts revenue, optimizes resources, and maximizes partner investments.

Miami, Florida, United States

• Own the creation, placement, and management of the branded content/campaign calendars • Work closely with content creators, the interactive marketing team, game operations, business communications and retail to develop, schedule and execute marketing campaigns to ensure cohesive brand communication • Lead the development methodology, and processes for campaign analysis• Provide insight and recommendations to improve campaign ROI• Pitch and value potential partnership opportunities in conjunction with the Director of Digital Content• Interpret multi-platform marketing content performance to provide conclusions and recommendations designed to optimize the effectiveness of both content creation and distribution • Track content performance against goals to determine how to optimize future content roadmaps• Work alongside the content creation and interactive media teams, to quantify the success and impact of the HEAT Group's creative properties • Implement analytics that move the needle towards The HEAT Group's strategic digital content goals• Share reports and analytics to help inform the content creation and interactive marketing teams of optimal strategies that will drive revenue, keep production moving efficiently and ensure high content performance

Miami

• Developed content strategy plans and social media initiatives for seven brands across 21 platforms• Led and managed the Miami HEAT Community Event Content Team and their initiatives from ideation to on-site event coordination and post event production and editing• Enhanced existing partnership with Fox Sports Sun to amplify game day social media content and produce large-scale campaigns, such as Dwyane Wade’s Legacy Retirement Campaign and the Miami Vice Jersey campaign o 2019 Legacy Campaign produced 43,879,923 impressions across 2 months o 2019 Miami Vice Campaign produced 24,797,089 impressions across 8 months • Planned and executed community opportunities for Miami HEAT players including visits to local hospitals enhancing relationships with community partners and highlighting the organization’s community efforts• On-air talent for Miami HEAT ‘Hot Topics’ franchise, which is distributed on Facebook, Twitter and Instagram on a biweekly basis o Produced videos that generated 6,101, 738 impressions and 1,684, 293 video views• Partnered with key corporate partners, such as Adidas and Pepsi, and our corporate team to create custom social media content packages that aligned with overall business goals and strategic initiatives - over 50 partners per season• First marketing team member in the last eight years invited to travel with the Miami HEAT team to cover all aspects of practice and live in-game coverage on social media platforms - Total of 82 games per season

Miami

• Established social media benchmarks for the Miami HEAT social media presence and created systems to measure and report results• Maintained consistent communication with all internal stakeholders, including The Miami HEAT Store, Internet Services and Corporate Partnerships. o Amplified each department’s reach and increased viewership to achieve sales targets• Executed in-game social media sponsorship activations• Planned and executed a fundraising event at the AmericanAirlines Arena for a child in need, rallying over 300 attendees and raising more than $10,000 • Worked on day to day operation of seven brands across 21 social media platform.

Miami

• Built and monitored benchmarks for measuring impact of Miami HEAT, AmericanAirlines Arena and Miami HEAT Dancer social media accounts using analytics to help foster informed business decisions for organizational success• Created initial social media plan and presence for startup brands for the Miami HEAT Dancers resulting in 39, 000 new followers and the AmericanAirlines Arena resulting in 27, 100 new followers• Built social media calendar, posts, advertising and promotions across multiple platforms• Attended on and off-site events to assist in execution of social media coverage

Miami

• Managed numerous national multimedia and print campaigns for a variety of clients such as Celebrity Cruises and The City of Coral Gables• Optimized the workflow for clients from on-boarding through day-to-day project management o Leveraged creative briefs, campaign proposals, estimate forms and project-management spreadsheets to improve internal and external communication, and elevate client relationships• Cultivated and developed client relationships by maintaining ongoing communications with all accounts/clients• Monitored client accounts and tracked the progress of all incoming and outgoing projects to ensure quality standards and deadlines were met

Miami, Fl

• Coordinated and organized meetings with new and existing clients• Developed initial social media plan and presence for startup brands • Built social media calendar, posts, advertising and promotions across social media platforms and blogs

• Established a competitive cheer and dance program for the school’s athletic department• Effectively communicated and managed parental needs and involvement• Planned, supervised and directed budgetary components for the programs• Choreographed award-winning dance and cheer routines for competitions and showcases• Developed and administered annual showcases for 6 other after-school programs• Planned, supervised and directed all fundraising activities, earning over $8,000

• Sold more than $3,000 in products within the first 6 months of establishing an independent business• Managed sales projections, inventory, ordering and kept business records• Booked and coached skin-care class appointments, and taught skin-care and beauty techniques to customers• Recruited and mentored team

Bachelor’S Degree, Business/Marketing

Business, Marketing/Public Relations