Marketing Specialist
CurrentAt Intercity Packers Meat & Seafood, I lead and execute content creation, developing creative and effective storytelling that drives targeted traffic, increases conversion, and creates brand awareness with measurable results for B2B and B2C audiences.My responsibilities include: • Marketing Strategy & Budgeting: Develop and execute omni-channel marketing calendar. Publish reporting to key internal stakeholders with clear marketing KPIs, such as volume and profit growth to meet company's annual objectives.• Content Creation: Create and manage email marketing, paid and organic social media advertising, paid search campaigns with strong ROI. Develop high-impact branded materials for trade shows, flyers and print campaigns. • Leadership: Manage one direct report. Be a champion for content best practices and train team members as needed. Live and breath the company brand. Foster collaborative team environment with measurable objectives.• Product Development: Assist with the development of new products and go-to-market strategy. Use research information and available data to capitalize the growth opportunities and track the performance of the market, our company, and competition.