Danielle Dowling Email & Phone Number

Marina Del Rey, Ca, Us

Marina Del Rey, Ca, Us

Thousand Oaks, Ca, Us

Responsible for leading, planning, and executing the consumer marketing strategy and all patient-focused touch points critical to commercial success of Otezla

Thousand Oaks, Ca, Us

•Owned the development of a new brand marketing strategy, accelerating ROIs and enabling the brand to drive new patient starts more effectively across multiple patient types•Launched a highly resonate, high impact consumer campaign that is outpacing engagement benchmarks while quickly building brand awareness, primary campaign objective•Leveraged strong social media background to adapt dialogue-based campaign for sound off social while pioneering new channels and healthcare-first formats. 'Because You're Human' was selected by Facebook and The Health Creative Shop as best-in-class creative example up-leveling the way healthcare advertisers communicate with patients on Facebook•Successfully managed fluctuating budget targets and motivated agency through multiple planning scenarios to maintain highly efficient and effective media plan while driving increase in historically strong performance results (new patient starts, cardiologist visitation rates)•Recruited & developed a team of high-potential talent and fostered a culture that resulted in a highly motivated, high-producing team delivering numerous Amgen-firsts with impact beyond our brand

Thousand Oaks, Ca, Us

•Adopted and evolved direct to consumer (DTC) campaign by establishing campaign fundamentals to drive more effective and cohesive creative in marketplace contributing to a +16pt NBRx contribution growth vs 2018•Led agency in the development of critical campaign optimizations delivering a revised TV spot in less than 30 days to increase brand linkage above norm to 43% and drive a 16pt increase in aided awareness •Spearheaded message testing to identify new compelling claims and drove approval and adoption within 8 weeks resulting in a 50% increase in engagement rate vs benchmark•Identified a target gap in adopted media plan and developed an optimized strategy to increase effective reach driving +5pt aided awareness with core segment within one month in market•Owned the strategy and concept development of Amgen first mission based branded campaign, launching Oct 2019, a critical communication pillar to allow Aimovig to stand apart and deliver core equity measures in 2020 •Led the development of Amgen’s first Marketing Innovation Week to drive forward innovative business plans across the organization by exposing internal marketers and agency of records to new technologies and vendors

Thousand Oaks, Ca, Us

•Set new standard for patient connectivity at Amgen via launch of first-ever DSE and branded Facebook campaigns. Paved way for other brands by building the broader organization’s understanding while also developing new to Amgen social care and user generated content processes•Built comprehensive digital launch and media strategy to urgently activate target sufferers at FDA approval. Executed fully comprehensive digital ecosystem within 48 hrs including industry standard breaking website and launch email reaching +120M appropriate patients with open rate double benchmarks (40%)•Translated DTC concept in motivating digital campaign via website, social and video. Delivered new enterprise standards for digital banners, Amgen-first :06 bumper ads and social videos, driving an 88% positive brand sentiment, record breaking engagement rates and contributing to overall brand performance of 200M patients in first year •Delivered best in class, insight-based DSE campaign utilizing personalization and gamification to drive a more productive patient-HCP conversation delivering 278M campaign tool engagements, double the six-month KPI•Developed $20MM innovative DSE media plan that leveraged data and insights to maximize first to market advantage, secure ROFR with critical migraine partners, and build a +230K patient-ready database by time of launchAccolades Received: Biopharma Dive’s Best Drug Launch of 2018 (Winner), 2019 DTC Nationals Best New Brand Website (Gold), DTC Nationals Delegate’s Choice Best Brand (Bronze), 2018 DTC Nationals Best Disease Ed (Silver) and Most Innovative (Bronze), Medical Marketing and Media 2019- Product Launch of the Year (Silver)

Us

•Successfully managed $130MM business in absence of a Director while developing and managing a high potential employee who transferred departments and relocated from east coast business •Re-launched $32MM body wash business at Costco including the sell in of an $8MM new flavor rotation with highest performing support plan driving +49% lift vs. previous flavor launch •Overcame internal hurdles and led partners to accelerate NPI launch 15 months ahead of schedule. Delivered on requirements of #1 customer and overcame $5MM financial gap in platform•Led the marketing organization in the successful transition from a function-specific to fully integrated cross-functional business planning process delivering organizational efficiencies and significantly improving delivery to customer planning timelines

Us

•Delivered 2x the category growth on the Sun business while continuing to close the share gap to number one suncare brand and improving supply chain customer service to the highest level in business history•Identified significant opportunity to re-position product based on quantitative and qualitative consumer insights to reverse sport declines •Owned revised strategy and led agencies in re-launch of Cool Dry Sport integrated communication plan•Leveraged insights and analytics to delist #1 sun brand at fastest growing retailer and secure incremental $15MM •Delivered actionable insights through weekly analysis to deliver in-season results. Mitigated share loss through in-store and media recommendation to drive +10% lift in market •Capitalized on J&J’s strategic sponsorship and Neutrogena’s thought leadership in Sun to pioneer first ever advocacy campaign reaching 6MM incremental consumers •Leveraged consumer behavior insights to expand suncare thought leadership and reshape Choose Skin Health strategy and to drive increased compliance•Delivered an effective and integrated brand planning process for Neutrogena by driving efficiency and reducing enterprise complexity •Managed the development of Sun Co-op, cultivating business acumen and maturity in preparation for full time position •Proven people leadership ability demonstrated by ongoing and increasing scope of co-op and MLDP recruiting and mentoring for 5 years

New Brunswick, Nj, Us

•Led agencies in development and execution of fully-integrated $2.5MM digital program delivering 500MM+ digital impressions and 98M+ social engagements in the first 6 months•Led the design, implementation and collaboration across 5 key stakeholders for first user generated content activation garnering 150+ submissions in the first few weeks •Managed the redesign and application of monthly CRM optimizations to drive engagement amongst 1MM subscriber database; YTD average click through rate +1.5pts and unique open rate +4pts vs. YA •Pioneered the launch of very first J&J Consumer Brand Blog, Tumblr, Google+, and Twitter handle. Acquired +92M new social followers by owning brand strategy and creative development process•Led continuous optimization of search strategies to support engagement and reputation management campaigns; YTD click through rate +1.5pts above industry benchmarks•Owned and assessed current role and productivity of web properties and designed optimization plan to drive performance of digital ecosystem. Partnering with agencies to finalize comprehensive digital strategy and deliver phased action plan •Leading the development of a detailed proposal evaluating the strategic fit of a content manager by collaborating with DCoE and beauty brands

New Brunswick, Nj, Us

•Led activation of award winning FIFA World Cup program at Walmart; resulted in +26% increase in displays ($2.1MM) and earned media impressions (social, TV, radio). Strategic market execution resulted in 3,250 impressions with target audience (87% of attendance)•Created first ever strategic partnership with Clorox Company; secured front page placement in key Walmart marketing vehicle and +$6.5MM in incremental Adult & Pediatric UR displays during stock up season•Developed 17 retail connection programs by championing creative process and leading 5 key stakeholders. Influenced optimization of national market lists to secure coverage for Walmart’s highest ROI stores

New Brunswick, Nj, Us

•Led and delivered 4 brand forecasts (Total $155MM) through 7 cycles by developing and validating key assumptions; served as forecast expert in S&OP discussions proactively highlighting risks and opportunities•Led BASES Volumetric study and development of forecast models (Total $65MM) for 2 divestment scenarios; resulted in one sale •Analyzed brand dynamics and prepared health of business reports for upper management; collaborated with cross functionals to understand business drivers and influence business decisions•Efficiently managed $17MM in brand marketing expenses to improve profitability. Owned the purchase order process to ensure timely payment to vendors; motivated internal and external partners to proactively identify over $500M in accruals and mitigate risk of over-spending •Implemented packaging changes across 3 brands by managing creative development and leading the cross functional team to adhere to timelines, be actively engaged , and hit key milestones

New Brunswick, Nj, Us

•Led the development of 2011 business plans for professional, LGBT, and retail clinic markets by partnering with agencies and cross functional partners while managing a $1.25 MM budget•Owned the health of business trackers, viewed by upper management, by weekly updating summary data and delivering analysis on category, brand, and competitive trends•Led development and execution of key components in a new digital platform including seven custom sleep articles, fifty-two music downloads, FAQs, and website copy and graphics•Developed concepts put into research for a new innovative Tylenol product with $101 MM potential•Managed the Customer Call Center relationship on behalf of Tylenol Sleep team by organizing connection meetings between the groups, leading a training session on the new online sleep workshop, and creating a FAQ binder with fifty-three responses across eleven question categories •Coordinated weekly meetings with copy clearance team-legal, regulatory, and medical affairs- and Tylenol Franchise•Oversaw budget and timelines of production to deliver seventy thousand sleep solution kits and facilitated the creation of a registration website designed to distribute the free kits

New Brunswick, Nj, Us

•Orchestrated and delivered an in-depth promotional ROI analysis on nine top retailers across four key classes of trade. Presented findings to upper management and developed a 2010 action plan utilized by the marketing brand team throughout business planning•Managed all analytical reporting in key consumption and shipment databases on a daily, weekly, and monthly basis, to inform the sales, planning, and marketing team of the current health of business•Researched and presented a comprehensive case study to better inform upper management on the benefits and downfalls of co-branding •Prepared a comprehensive performance analysis to determine viability of bonus pack execution in 2010 through weekly maintenance and distribution of shipment trackers and consumption analysis

New Brunswick, Nj, Us

•Managed 14 suppliers and led weekly status calls•Maintained up-to-date price lists with minimum order quantities instituted into the bills of material •Presented monthly supplier metrics to the operations group analyzing quality, delivery, accuracy of purchase orders, and McNeil compliance to improve supplier performance•Led weekly staff meetings for a team of seven•Designed a supplier database that played a definitive role in business continuity plans