- Digital marketing & omni-channel team lead for global health, wellness, & beauty brand spanning 6 countries.- Website management & optimization resulting in a conversion rate of 14% (significantly above industry average).- Campaign planning & execution, creating all email wireframes, averaging a 11% conversion rate upon deployment to an email list of over 1 million. - Managed a team of 3 email specialists, & worked closely with creative on ensuring concept, content, and branding were in alignment across all digital marketing channels.- My department’s efforts contributed to over 30 million in yearly revenue.

- Direct manager of all content, promotional calendar, paid media, social media, website development, creative assets, influencer & affiliate partnerships, email and SMS marketing strategy, & SEO for a multi-million dollar DTC luxury linen eCommerce business.-  Increased LTV of the average customer by 32%, increased open rates by 5%, click-through rates by .6%, and overall email and SMS revenue by 28%- Maintained average ROAS between 3-7% during all paid acquisition campaigns, working closely with Meta, Google, and Amazon ad agencies.- Spearheaded SEO initiatives, increasing organic traffic by 18%.

- Led the eCommerce division for hall-of-fame football player, John Elway’s national wine label, managing their website, content & promotional strategy, digital ads, email & SMS marketing, branding, social media, influencer partnerships, press relations, and more. Under my leadership, the division saw an increase in revenue of more than 400%. - Organically grew the brand’s instagram from 1,000 to 10,000 followers & increased engagement by 500%.- Supported wholesale partnerships by securing many high-profile media placements.

- Responsible for creating an entire marketing strategy in order to drive lead generation for a remote, real estate tech company.- Strategy consisted of strong SEO strategy, organic video content, Meta & Google Ads, and affiliate partnership marketing. - Under my direction, the company saw a 22% increase in site conversions, resulting in high-quality leads for the sales department.

FREELANCER FOR 3 CLIENTS; DENVER, COMAY 2019 - NOVEMBER 2019 ECOMMERCE & MARKETING MARKETING MANAGER, HEIRLOOM FARMSHARE, PAONIA, COBuilt & managed the eCommerce store & marketing needs for an upscale, organic, farm-to-table meal delivery service, handling paid ads, email marketing, social media, branding, & more. Under my leadership the local business received an average uptick of 20 orders per week.ECOMMERCE & MARKETING MANAGER, REBECCA BOURKE DESIGNS; ASPEN, COBuilt & managed the eCommerce store & marketing needs for a renown jewelry designer in Aspen, CO, handling all product photography & descriptions, website UX, re-branding, and email marketing to her existing client base of 5,000+Due to my efforts, the business started generating 30% of it’s sales through online orders, when it used to rely solely on in-person trade-shows.SOCIAL MEDIA & MARKETING MANAGER, AGAPE WEDDINGS; PAONIA, COBuilt up social media account to act as lead funnel for a prominent wedding venue in Colorado, when I started, the account was at 1K Followers, when I left it was at 11.1K followers and generated 5+ inquiries a week.

- Spearheaded the marketing strategy for 10+ commercial buildings throughout Denver and Colorado Springs, providing leads for our President of Leasing Operations, through multiple lead funnel channels including LinkedIn, email marketing LoopNet, Costar, Google Ads, Direct Mail, and website / listing management.- My marketing strategy brought the company’s entire portfolio from 75% occupancy to 95%

- I spent two years at the world’s largest influencer network, pairing global brand with internationally known influencers.- In partnership with the NBA, the Huffington Post, & the largest gaming, EDM, and Hip Hop network on YouTube, I developed the creative strategy used in pitches & campaigns involving major global brands, (such as Nike, Adidas, Sephora, Target, Activision, and Amazon Prime) pairing these brands with world-renown influencers.- Successful partnerships resulted in YouTube videos with over 10 million views.

- Received some of the best media sales training in the business, soliciting new business for 8 different radio stations in New Orleans. Here I continuously developed my book of business by cold calling, drop-ins, setting meetings, ideating & pitching creative strategy, & fostering client relationships.- Exceeded my annual sales goal by bringing in a $300,000 multi-market account along with many more.

MySelfie Live MySelfie Live™ is an app that will allow users to upload “Selfies” on arena/public walls, LED displays & digital outdoor boards using hashtags. http://www.myselfielive.comRepresented the start-up event-based social platform called MySelfie Live. Arranging meetings with upcoming events, pitching the platform to them and their sponsors, presenting the platform and demo, brainstorming with our team for collaboration opportunities, writing business proposals, and managing the social media content and fan-base relationships of MySelfie Live. Coordinated a collaboration with BUKU Music + Art Project, and am currently in communication with several other upcoming events. Here I also strongly assisted Gmc Advertising with their client, the Four Seasons, in it's pitch to the New Orleans City Council regarding it's acquisition of the World Trade Center building. For their pitch to the city, I designed the presentation and worked around the clock with investors and executives involved to help convey their point to the city of New Orleans.

I was recently employed as an Account Executive for an event-based social platform in the New Orleans area. It was my responsibility to reach out to upcoming events, pitch them our platform, manage its social media content, organize and launch activations at these events, coordinate meetings, design demo walls and presentations, present our platform, write business proposals tailored to these collaboration opportunities, and to work with our software developers to solve any inconsistencies in the platform. For this platform, I designed a billboard for the NBC Sponsored event Red Nose Day 2015 that was presented on I-10 in front of the Mercedes-Benz Superdome in New Orleans (in partnership with Outfront Media), closed adeal and launched the platform at BUKU Music+Art Project (which had over 30,000 in attendance), secured a $4,000 a month deal with Harrah’s Casino starting in September, and launched an activation at Essence Music Festival for iHeartMedia. Here I was also employed as an In- House Graphic Designer for GMc+Co Advertising, assisting them with their clients Essence Music Festival, Soul of New Orleans and the Four Seasons. I have also taken role as an Account Executive for the Four Seasons, strongly assisting them on their proposal to City Hall for their recent acquisition of the World Trade Center. During this high- profile pitch to City Hall, I worked directly with equity investors, developers, and top-tier executives of the Four Seasons, communicating their ideas and designing their presentation to the City Council of New Orleans.

In high-school, I started as a part-time leasing agent with an apartment company holding a portfolio of over 350 beach rentals. At this company I had a 40% closing ratio keeping the property at a “constant” 98% occupancy. While also assisting in designing marketing collateral advertising new beachside luxury apartment complexes for pre-leasing. On a typical day of work I would answer phone calls, initiate traffic by generating interest in the properties, rent apartments, market the various properties in outside sales, conduct leasing tours, application and screening processes, complete vacancy checks before a move-in, participate in resident retention, prepare move in paperwork, complete work orders and report them to maintenance, and am constantly active in round-the-clock customer service.

Under the communications and digital media corporation ILD Corp, I worked for the branched Social Strategy 1 and Stratus Contact Solutions. Here I assisted in managing the accounts of various clients by designing, advertising, and marketing using the Adobe Creative Suite and social media interfaces. I was also responsible for promoting social events and conferences by personally reaching out and communicating with marketing directors across the world. I worked directly with the Media Coordinator of ILD Corp organizing and promoting the global Social Media Leadership Awards by connecting through LinkedIn, Email, Twitter, or MailChimp as well as making phone calls to communicate with Fortune 500 companies across the country and world, convincing them to attend and participate in the conference. This company received an Inc. 5000 award for “Fastest Growing Companies” in 2009. Both my supervisor and the Marketing Director could both write a letter of recommendation on my behalf.

Engaged with audience members through phone calls, researched topics for articles, prepared stories to be broadcasted on air, conducted in-person interviews during the finale of the 2011 Jacksonville mayoral election, at the winning mayor's election headquarters. Edited recordings and videos, strategized with team members on happenings in the world and new directions to take.