Danielle Ethier Email & Phone Number

Naperville, Il, Us

Austin, Texas, Us

Naperville, Il, Us

• Served on agency leadership team representing the account management department and oversaw five to eight B2B and B2C clients simultaneously across 2 Maclyn offices in Naperville and Des Moines• Developed trusted relationships with C-level clients to gain a deep understanding of their businesses and strategically grow their revenue while also organically growing Maclyn business within key accounts.• By deriving meaningful insights from data, created and executed synergistic marketing plans including traditional advertising, website development, digital campaigns (display, SEM/SEO, email, demand generation/lead generation, social media, etc.), tradeshows, brand launch events and activations to seamlessly launch or rebrand.• Partnered with agency’s Creative and Strategy Directors and lead integration on new business strategies and pitches.• Mentored and coached project team members across 2 offices, providing support based on open communication.

• Develop go-to-market strategies for new product launches while ensuring all marketing activations are consistent with brand positioning and voice.• Lead market research to help define target audience, understand buying motivations and hone product USP. • Oversee creative development of marketing initiatives including product packaging, logo design, digital publications, social media, websites, video content & marketing collateral.• Track and measure effectiveness of marketing initiatives, making recommendations to optimize performance.

North American chief executive, multi-agency McCann WorldGroup team leader for all Nikon USA digital camera communications, with overall responsibility for the McCann WorldGroup DemandTeam (approx. 25 personnel), strategic synergy and single point of contact for senior North American clients and all McCann WorldGroup companies on $110MM integrated account. Successfully grew media investment nearly three-fold via arduous and cautious strategic counsel and competitive advantage analytics. Strategic manager for all communications tiers for professional, amateur and consumer digital camera launches.

Worked on Kimberly Clark’s Child Care as a senior team member overseeing all aspects of production process, partnering with and integrating European efforts to drive top line budget efficiencies for cross-continent productions. Developing strategic synergy and Best Practice process for how US-led copy projects are best leveraged for adopting markets worldwide.Worked on Kodak as Senior member of the team responsible for launching revolutionary worldwide campaign aimed at transforming Kodak’s analog brand heritage into the digital age. Chief agency contact partnering with Kodak’s divisional Vice President responsible for rolling out and evolving EasyShare digital camera worldwide advertising strategy that took Kodak digital cameras to number one in market share. Agency executive supervising regional account directors, agency network and campaign implementation across Europe, North America and Greater Asia Regions.

Digital Account Supervisor responsible for integrating online campaigns with broader above-the-line efforts in coordination with other Publicis offices. Assisted in new business development, writing RFP’s, pitch presentations and staffing plan/fee proposals.

Managed national creative development, production and implementation of broadcast & print advertising for $250MM wireless telecommunications account, Sprint PCS. Created and implemented comprehensive advertising program for Sprint PCS North East region.

Bachelor Of Arts - Ba, Advertising

Education record