Danielle Gerlach Email & Phone Number

Seattle, Washington, United States

United States

Seattle, Washington

Seattle, Washington

- Identified white-space within the vitamins & supplements category and led the creation of 2 new brands with 57 products, launching in 8 months from initial concept- Managed the selection and new product development process of 104 products within 5 brands and a cross-functional team of 9- Developed a standard operating procedure to identify and improve.

Greater New York City Area

• Edgewell Personal Care (previously Energizer Holdings) R&D Senior Project Scientist for absorbent personal hygiene products under the Stayfree, Carefree and Playtex Sport brands.
• Leadership experience: Manager of engineering and technician interns; R&D coach for NPD stage-gate process; manufacturing/product/consumer insights trainer for all business functions
• Developed product to mitigate sales decline, meeting compressed launch timing for $100MM Brand
• Established qualitative & quantitative testing strategies for 2 initiatives, achieving proof of principle
• Led advertising claim simplification strategy using consumer segmentation for $250MM portfolio resulting in Edgewell’s highest packaging design scores
• Tracked and analyzed global competitive launches and communicated potential risk to P&L

Boston, MA

• R&D Products Researcher for Venus razors
• Managed the R&D launch of one contract manufactured and two company manufactured razors for JFM 2014
• Defined consumer development product strategy for 4 new Venus initiatives
• Collaborated with Color, Fashion, and Fragrance Trend experts to innovate a holistically designed 2 in 1 razor
• Developed test method protocol for a skin exfoliation clinical to support a global claim
• Identified concept spaces for Venus & Olay via qualitative/quantitative consumer research to drive volume

Cincinnati, OH

• R&D Researcher/Senior Researcher in Process Development on Bounty paper towels
• Led the converting team through Bounty Basic initiative development cycle to deliver a stronger product
• Managed a converting engineer new hire and mentored her on technical growth
• Led a 22-member multifunctional team (PS, QA, R&D, PR, Ops) to deliver a new gluing process, achieving parity reliability and improved consumer quality
• Led the converting development qualification of the largest initiative on Bounty in the past 10 years which delivered $24M in savings for the $1.7B brand
• Delivered 1.4M incremental sales units on Bounty Extra Soft via new innovation while launching 18 months ahead of initial project timing

Pittsburgh, PA

Supervised 5 counselors in the daily operations of the Pre-College residential academic summer program

Berwick, PA

Completed 2 summer internships in the chemistry department. Managed mineral levels in the reactor cooling system and created chemical clearances cataloging system with hazard analysis.