Danielle Gerlach Email & Phone Number

Lancaster, Pennsylvania, United States

Lancaster, Pa

Lititz, Pa

• Managed full-scale corporate campaigns for an $18 billion dollar organization serving 12 regions in 4 states• Developed innovative copy while upholding brand standards and adapting to fit over 15 advertising mediums including print and online ads, landing pages, emails, direct mail pieces, point-of-sale collateral, radio spots and Facebook posts• Collaborated with internal design team, freelance designers and agency partners to bring creative concepts to fruition for over 600 annual regional and corporate design requests• Facilitated the legal/compliance review of over 200 items annually, revising as requested and ensuring that each item is approved and completed by predetermined deadline• Contributed to Susquehanna’s Connections Blog

Lancaster, Pa

▪ Managed national advertising schedule, developed content and ensured timely delivery▪ Created interactive content and managed all social media outlets and related budgets▪ Collaborated with product managers and graphic designer in the planning of new productlaunches, trade shows and specials events▪ Composed and distributed all written communication to employees and external dealer/journalcontacts▪ Planned and attended launch event/reception for introduction of a new, groundbreaking product to over 30 Key Opinion Leaders in Chicago

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