Danielle Gillespie Email and Phone Number

• Analyze customer shopping and searching behavior patterns to implement changes to get maximum product engagement, conversion and sales to better the customer shopping experience• Analyze revenue, average orders and traffic at the site level• Merchandise product pages and navigation to engage better with customers• Identify new trends and adjust any negative trends on site• Work daily across several departments to increase site productivity• Team up with Category Managers to merchandise top selling SKU’s and develop seasonal plans• Implement and maintain promotions by creating sale event pages• Perform category reviews to identify new opportunities and make recommendations for site improvements• Optimize SKU’s that appear on the homepage and print ads

• Reviewed and submitted recommendations to stock new products• Proofed monthly flyers, catalogs, and brochures for accuracy • Assisted in the rebranding process of product lines for several private label brands• Created new programs for flyers and dealer market• Prepared and worked company’s dealer market• Interacted with international and domestic factories and sales representatives • Maintained item maintenance

• Research and select new and existing vendors for a new or expanding category• Communicate with vendors about obtaining product specification sheets, images, and other applicable content• Create new SKU's efficiently and on time• Competitive shop against competitors and analyze pricing and margins• Develop sitemaps by conducting keyword and competitive research• Merchandise category and product pages

• Created new specification sheets for new SKU's to be created• Categorized SKU’s to their proper categories• Continuous communication with vendors acquiring information on product• Audit and proof read copy and image quality

• Assist in the product development of new products• Identifying product features for categorization• Flag items that are found in media• Proof read print media for accuracy• Communicate with vendors in China and the US, concerning quality, product approval and importing the product