• Position Sachin & Babi as the authority for occasion wear. Devise and implement extensive strategies for partnerships, press, events, branding, and celebrity/influencer engagement. • Conceptualize and oversee high-impact partnerships with brand aligned influencers and organizations including, Maye Musk, Helena Christensen, Brooke Shields and The Breast Cancer Research Foundation.•Create and execute press plans, resulting in significant placements in national, regional and… Show more • Position Sachin & Babi as the authority for occasion wear. Devise and implement extensive strategies for partnerships, press, events, branding, and celebrity/influencer engagement. • Conceptualize and oversee high-impact partnerships with brand aligned influencers and organizations including, Maye Musk, Helena Christensen, Brooke Shields and The Breast Cancer Research Foundation.•Create and execute press plans, resulting in significant placements in national, regional and digital influential outlets, including The New York Times, Fast Company, Vogue.com, The Man Repeller, InStyle (among many others). Show less

• Developed strategic programs to drive brand awareness. Highlights include: CFDA {Fashion Incubator}, Forbes’ 30 under 30 the CFDA/Vogue Fashion Fund and CFDA Awards Tesla activation.• Developed and executed the fashion industry’s first “insta-show” which received the 2015 Decoded Fashion “Beyond the Runway” award for most engaging NYFW campaign.•Conceptualized and executed innovative events and partnerships with brand-aligned organizations in fashion, art and tech, including… Show more • Developed strategic programs to drive brand awareness. Highlights include: CFDA {Fashion Incubator}, Forbes’ 30 under 30 the CFDA/Vogue Fashion Fund and CFDA Awards Tesla activation.• Developed and executed the fashion industry’s first “insta-show” which received the 2015 Decoded Fashion “Beyond the Runway” award for most engaging NYFW campaign.•Conceptualized and executed innovative events and partnerships with brand-aligned organizations in fashion, art and tech, including Bumble, Dustin Yellin, RewardStyle, Aldo, Swarovski. Show less

• Managed outside partner public relations and social media agencies (NY & LA) to execute strategic public relations and marketing goals for the brand.• Responsible for style direction, location / model selection and overall marketing and social media concept for RACHEL Rachel Roy SXSW summer digital ad campaign.• Planned and coordinated all VIP dressing opportunities including the Met Gala and seasonal fashion weeks.

•Strengthened brand image by proactive media relations including editorial, celebrity relations, sponsorship opportunities and special events.•Oversaw company social media platforms including Facebook, Tumblr and company blog with daily content, announcements and press coverage.•Wrote and disseminated press releases, pitches and oversee organization of press coverage for all press kit materials.

· Design innovative, hand-made clothing for San Francisco-based apparel company· Art director for photo shoot: conduct extensive research for location; select all accessories and props;interview and hire models and photographer; create underlying story for photo shoot· Study fashion forecasts and trends, implement ideas and theories into company's designs · Develop integrated marketing and sales plan to increase brand identity, drive sales and fuel growth· Create… Show more · Design innovative, hand-made clothing for San Francisco-based apparel company· Art director for photo shoot: conduct extensive research for location; select all accessories and props;interview and hire models and photographer; create underlying story for photo shoot· Study fashion forecasts and trends, implement ideas and theories into company's designs · Develop integrated marketing and sales plan to increase brand identity, drive sales and fuel growth· Create end-to-end systems and processes for the assembly, sales and distribution of clothing line, including negotiations with vendors, suppliers and retail outlets · Conceptualized and built retail website Show less

· Stylist for the September 2009 Fall Fashion Issue· Worked with editors to construct a strong theme and story, helped edit looks and created back up plans · Collaborated with photographer and hair/make-up artists to ensure story was on task · Paired different silhouettes and accessories to enhance looks that supported the story · Writing and photography assignments as assigned, including features for "Food Bites" and "Snap Shot" ·… Show more · Stylist for the September 2009 Fall Fashion Issue· Worked with editors to construct a strong theme and story, helped edit looks and created back up plans · Collaborated with photographer and hair/make-up artists to ensure story was on task · Paired different silhouettes and accessories to enhance looks that supported the story · Writing and photography assignments as assigned, including features for "Food Bites" and "Snap Shot" · Fact checking editorial and sales pieces Show less

· Researched and followed the news to post PopSugar's breaking stories utilizing HTML code; responsible for the popular "Guest Who" column on the PopSugar blog· Became proficient in Adobe Photoshop through design of daily photo collages for posts; served as liaison between photo agencies and PopSugar - located photos and negotiated prices· Enhanced other 12 Sugar sites by finding photographs and stories that related to the theme of each site

•Represented Hearst Publications at various marketing events including The Esquire House 360, Esquire North, and Redbook movie screenings•Organized monthly events aimed at building Hearst Integrated Media’s image resulting in increased traffic and sales for each magazine

• Assisted the Public Relations team with Neiman Marcus and Saks Fifth Avenue fall conclave fashion shows, responsible for pairing jewelry with different looks•Worked closely with Diane Von Furstenberg when she was awarded the “Lifetime Achievement Award” from the Council of Fashion Designers of America

• Assisted in hiring models, selecting wardrobes, arranging photo shoots, and writing clothing credits for September issue• Worked with fashion editor to create and assemble model’s wardrobe for the fall cover issue