Danielle Grossman Email & Phone Number

Houston, Texas, United States

Manage and direct strategic communications plan for the largest livestock show and rodeo in the world, including PR, media relations, speaking opportunities, awards and thought leadership as well as develop and create compelling content and messaging for organization and all channels. Act as the main editor of content across the organization.● Oversee execution of communications plan across earned media and written communications● Collaborate with Digital Media team to develop social media content and maintain brand voice● Ensure key messages are communicated across different channels and aligned with brand● Assist Chief Marketing Officer in managing crisis communications plan● Execute email marketing campaigns to drive Show messaging and ticket sales● Manage Sr. Manager, Media Relations and work closely on media activities and press support● Edit content organization-wide, including annual programs and editorial materials● Act as the organization's spokesperson and participate in media interviews● Manage department budget

Houston, Texas, United States

Partnered with branding and media strategists, digital marketers, and serial entrepreneurs to effectively liaison with clients regarding media engagement opportunities.● Used strategic communications that built trust, and authority to help grow awareness for evolving global technology companies● Provided strategic and crisis communications and counsel● Used innovative marketing techniques to help with ROI, SEO, and overall brand credibility● Worked with tech companies in the B2C, SaaS, consumer goods, hospitality, and intelligence spaces, including cybersecurity, disinformation, cryptocurrency, AI technology, and web3

Israel

Florida, United States

Oversaw all facets of client success within podcasts, radio shows, TV appearances, and online articles. Utilized creative and relevant written communication strategies for weekly press releases—implementing efficient and profitable team training tactics for TV pitching and media content management. Directed a team of junior publicists and provided mentoring efforts on branding techniques and pitching strategies. ● Maintained a 100% success rate in placing diversified clientele in major publications, including Forbes and Yahoo● Played a key role in the development and rollout of innovative training strategies, resulting in 100% of publicists profitably landing their clients a minimum of one article or TV interview

Columbus, Ohio

Wrote and edited all stories. Anchored when needed and reported daily. Conducted trend analysis research to stay abreast on relevant topics and events. Utilized polished written communication skills to develop captivating stories related around viewer interests. Delegated essential project responsibilities to ensure completion of all stories and meet all deadlines. ● Modernized the station’s social media marketing tactics increasing 20,000+ combined followers● Singlehandedly developed and executed a successful morning segment reaching viewers growing company recognition and overall media following

Lafayette, Louisiana Area

Anchored all evening shows and reported in the field during major events. Increased overall community engagement rates through successful event planning and implementation. Delivered incomparable and relatable on-air traits through polished public speaking skills. Showcased quick-thinking and adaptability with ever-changing breaking news and format changes. Sustained a healthy community partnership through local appearances and station events. ● Awarded title of first anchor evening newscast within the market to grow viewership by 300%● Implemented ground-breaking interactive viewer content resulting in a social media growth of 60%● Competently launched a brand-new NBC affiliate with the establishment of all facets of the news time from the ground up resulting in company growth, recognition and profitability.

Baton Rouge, Louisiana Area

Anchor Fox44 and Fox15 newscasts. Produce Fox15 newscast (Lafayette) and assist producing Fox44 newscast. Create trustworthy, relatable on-air personality to connect with viewers. Effectively handle breaking news, breaking weather and format changes during a broadcast. Assist in training and guidance of producers and reporters. Foster strong working relationships with colleagues. Report live and put together packages for NBC shows. (Dualopoly station) Make community appearances and host station events. Update social media pages to tease to broadcasts and connect with viewers. Write and track daily news update for local radio station.

Rapid City, South Dakota Area

Produce one hour morning show, NewsCenter1 TODAY. Solo anchor Newscenter1 TODAY and Noon KNBN Show. Anchor and produce numerous cut-ins. Shoot, write, and edit stories for the evening newscasts. Update social media accounts throughout the day.

Greater Philadelphia Area

I reported for a specific area within Philadelphia. The predominately Spanish community pushed my abilities as a journalist to break language barriers. I shot, wrote and edited packages for the online blog and wrote compelling AP style versions.

Greater Philadelphia Area

I developed solid news judgment while working with experienced journalists. I prepared and performed stand-ups. I Wrote compelling copy to b-roll and transcribed sound bites for the stories that day. I assisted in producing professional news packages for the reporters and most of all I learned high journalistic standards and ethics.

Israel

Wrote web stories and breaking news. Shot and edited video. Interviewed Prime Minister Benjamin Netanyahu as well as other politicians. Worked in the community developing a relationship with our readers.

Bachelors, Broadcast Journalism

Activities and Societies: Phi Sigma Sigma, A Choired Taste (Female Acappella Group), Temple Update, Temple News, Radio Television Digital.

Bs, Hebrew And Communications

Graduate

Activities and Societies: Wissahickon Newspaper, Drama Club, Choir, Jazz Band, Basketball, Cross Country and Track