Responsible for transforming solutions and processes to optimize revenue generation and enhance client-centric marketing programs for a B2B information, training, events, and media services company. Responsible for managing sales, custom, operations, and client services teams for the healthcare vertical, including HealthLeaders, Patient Safety & Quality Healthcare, ACDIS, HCPro and DecisionHealth media components. Additionally, oversee sales team for HR, Security, Safety and other horizontal market segments.

Instituted a new position at a high growth health IT association as the top-tier client liaison across four internal business units; created customized marketing solutions based on client strategy and goals; mobilized staff across business units to fulfill programs and client needs; fostered relationships internally and externally in order to elevate customer experience and satisfaction

Managed revenue, marketing, client services and custom media departments in the healthcare media space. Publisher of Healthcare IT News, Healthcare Finance News, Government Health IT, Healthcare Payer News and PhysBizTech franchises. Official publisher of the HIMSS Annual Conference, HIMSS Virtual Events and HIMSS Media. Online, lead gen, print, events, content creation and marketing services.

Overall strategy and implementation of marketing, ancillary product strategy and development, management of webinar, CPL and other lead generation product revenue streams, client management, online product development.

Management of marketing department; develop complete marketing strategies and budgets for business-to-business products in various verticals (banking/financial services, payments, mortgage, insurance, data management, healthcare IT, accounting, benefits). Maintain consistency of on and off-line marketing programs, lead gen and branding initiatives for over 30 vertical market publications, online information sources, events and ancillary products. Institute integrated marketing programs and develop complete solutions for clients. Present and develop new revenue streams.

Produced and managed marketing budgets, direct marketing and online campaigns for circulation and advertising promotion, lead generation and branding for various banking/financial services publications, Web sites and related events. Managed and built relations with Web seminar clients; provided creative direction and media placement services; conducted research for internal and client use. Directed marketing staff.

Planned and implemented marketing budgets and campaigns for magazine circulation and advertising promotion, branding and product launches; successfully developed advertising sales lead generation programs. Developed overall strategy and wrote copy for advertisements, direct mail pieces and Web sites. Expanded existing audience through customer profitability test marketing. Reduced expenses due to alternate media campaigns while exceeding revenue goals.