Danielle Johnson Email & Phone Number

Bend, Or, Us

Bend, Oregon, United States

Bend, Oregon Area

Bend, Oregon Area

Greater Seattle Area

• Works with Manager or Supervisor to ensure timely and successful development and optimizations of performance driven online marketing campaigns and distribution sources in support of advertiser goals.• Leads regular performance meetings with the client, and exercises a deep level of understanding of performance metrics to address concerns as they arise• Ensure team is providing exemplary advertiser service at every level, internally and externally• Ensure accuracy and quality of all campaign elements by performing regular quality control to ensure campaigns are free of errors• Regularly coach teammates in individual, performance-based one-on-one meetings.• Formulate and adjust strategy for advertiser campaigns in partnership with VP, Managers, Supervisors, Leads, and Account Management• Own the creation and maintenance of reports to analyze campaign metrics and lead investigation of changes in campaign performance in regard to advertiser goals, identifying areas of growth or impending issues• Partner with other teams within the organization to provide exemplary advertiser service at every level, and to continually improve account performance through exercise and creative implementation of industry expertise• Proactive approach for finding new, improved methods for directing the teams on accomplishing daily tasks• Work independently, as well as with Managers/Supervisors and teams, on best practices development to ensure improved account performance. • Help mentor and train Campaign Managers for required job skills and on-going essential job-related knowledge. • Responsible for working with Managers and Supervisors in setting up structured training and coaching of new team members. • Work with direct team and leadership colleagues to define daily and weekly resource allocation to adjust team focus to help reach goals. • Provide Managers/Supervisors with assessments for performance reviews of the Campaign Management team.

Greater Seattle Area

-Work one-on-one with each campaign manager on my team on SEM optimizations with a goal of comprehension and future improvement across the portfolio-Deliver bi-weekly presentations to the team on current optimization techniques and new industry techniques-Perform different trials and experiments on elements of our search campaigns to see what works for certain accounts and what might need updating-Develop effective performance driven online marketing campaigns and monitor distribution sources to identify opportunities to better support, meet and beat advertiser goals.-Analyze data, recognizing patterns and trends and proactively suggest areas of growth to account management teams that we work in conjunction with-Keep accurate records on advertiser interactions and campaign modifications to learn how they impact metrics.-Know how campaigns work, inside and out, and therefore can assist account managers and team supervisors in developing and iterating on the most successful campaign strategies.-Consistently check in on previous work to ensure accuracy and quality in every campaign in my portfolio-Creatively solve problems and offer ideas on process improvement to increase team efficiency.-Continually pushing the envelope by improving my industry knowledge and sharing insights and learnings with my greater team

Greater Seattle Area

-Develop effective performance driven online marketing campaigns and monitor distribution sources to identify opportunities to better support, meet and beat advertiser goals.-Earned Google AdWords certification-Responsible for proofreading and editing editorial ads with high accuracy.-Analyze data, recognizing patterns and trends and proactively suggest areas of growth to account management teams that we work in conjunction with-Keep accurate records on advertiser interactions and campaign modifications to learn how they impact metrics.-Know how campaigns work, inside and out, and therefore can assist account managers and team supervisors in developing and iterating on the most successful campaign strategies.-Consistently check in on previous work to ensure accuracy and quality in every campaign in my portfolio-Creatively solve problems and offer ideas on process improvement to increase team efficiency.-Continually pushing the envelope by improving my industry knowledge and sharing insights and learnings with my greater team

Greater Seattle Area

-Responsible for quality assurance and account optimization for all clients.-Trained to manage bids for Google PPC campaigns and change or optimize when necessary. -Integral in creating campaigns for new clients in Google. -Skilled in general account and campaign management techniques. -Expected to fulfill all client requests when changing or optimizing account for performance.-Responsible for sending weekly updates and reports to client to show performance highlights for all campaigns running.

Greater Seattle Area

-Acquired experience in MediaMind, Google Analytics, Google Adwords, and Strata -Pulled analytics for social media reporting through Facebook Insights, HootSuite, Crowdbooster and Twitter Counter -Worked on multiple campaigns, including but not limited to: Cedars-Sinai Medical Center, TireBuyer.com, Hitachi Global Storage, and Alaska Airlines-Learned to traffic advertising campaigns in MediaMind and through this learned the beginning processes of media buying; Gained extensive knowledge of Excel and Google Analytics through creating weekly and monthly analytics reports for clients-Essential in analyzing and drawing implications for the data pulled for the reports to be presented to the client-Tracked CTR, CPC, cost per conversion and conversion rates for clients to be included in the weekly and monthly reports-Supported the media team and performed any task with a deadline that needed to be completed-Communicated with publishers being used for each campaign to ensure the campaigns were started and completed on schedule-Worked part-time for the Seattle office and the other half of my time was utilized with the Los Angeles office, communicating through GoToMeeting from Seattle

Bellevue, Wa

Analyze and review advertisements to refine search relevance and improve the “Bing” user experience, as part of a Microsoft-managed vendor team; Assume increasing levels of responsibility and expected to exceed performance goals put forth by Microsoft management; Received training in policies and procedures and several Microsoft Advertising department tools and programs; Chosen to represent and manage all advertisements seen by both the Canadian and Indian market on “bing.com” as well as the United States market

Sumner, Washington

Assisted in creating advertisements to promote future events at the warehouse. Was a crucial part in the event planning process for the company for many sales events throughout the summer. Gained experience in customer service and promotions and created an e-mail list for the company of their customers e-mail addresses. Gained experience in Photoshop and Excel.