• Rapidly promoted to Marketing Lead in less than 9 months.• Led team of 4 copywriters in creating marketing collateral, resulting in an 8% increase in web traffic through the production of high-quality, targeted SEO content.• Managed $100K paid ads budget, achieving an above industry-standard click-through rate (CTR).• Managed marketing/sales vendor relationships and conducted in-depth performance analysis to ensure optimal partnership.• Conducted A/B testing on prospect lists, content, graphics, and subject lines.• Implemented automated HubSpot email sequences and nurturing campaigns for streamlined lead generation.

• Spearheaded creation of marketing department for AI division at a Global Fortune 23 company• Grew website traffic by 3,500+ users through SEO, optimization, and engaging content.• Generated 700+ new leads in 6 months by orchestrating bi-weekly seminars and virtual conferences.• Collaborated cross-functionally with data scientists, engineers, and sales to create a successful GTM for new AI eLearning platform, which resulted in the acquisition of 2,000 new leads.• Created a highly effective marketing collateral strategy, using A/B testing to optimize content performance and drive engagement.• Promoted from Marketing Associate to Business Representative, then to Digital Marketing Specialist.

• Consulted clients on digital strategies, marketing, and PR, enhancing client success.• Crafted persuasive proposals, innovative marketing collateral, and captivating presentation decks for clients.• Managed Salesforce to ensure accuracy of client data management. • Analyzed marketing data, assessed campaign success, and delivered comprehensive performance reports to clients.• Created SEO-focused website content that resonated with our client's ICP, boosting online visibility and driving engagement.

• Effectively communicated information about the products to potential customers to increase sales.• Collected and analyzed data to identify if communication methods and marketing was successful

• Utilized an insurance cloud management system to prospect, manage and support current customers. • Identified 50+ prospect accounts through effective communication and relationship building.• Managed and organized spreadsheets of potential outbound sales accounts.

• Assisted a product developer in a joint venture between UW-Milwaukee, surrounding area businesses, and the NSF.• Conducted interviews with potential customers to determine the possible success of a new product.• Learned the fundamentals of starting a new business from successful entrepreneurs.