Danielle Lasday Email & Phone Number

● Crafts and owns social media strategies for a diverse hotel portfolio (7 Hilton, 2 Marriott, 1 Hyatt, 2 Independent)● Collaborates with leadership teams (General Managers, Directors of Sales, Revenue Managers) across 12 hotels to develop and implement multi-brand marketing strategies● Drives social media growth for hotels by developing targeted audience personas and implementing strategic ad placement alongside engaging organic content● Standardized and revitalized social media… Show more ● Crafts and owns social media strategies for a diverse hotel portfolio (7 Hilton, 2 Marriott, 1 Hyatt, 2 Independent)● Collaborates with leadership teams (General Managers, Directors of Sales, Revenue Managers) across 12 hotels to develop and implement multi-brand marketing strategies● Drives social media growth for hotels by developing targeted audience personas and implementing strategic ad placement alongside engaging organic content● Standardized and revitalized social media presence across 48+ platforms, resulting in increased brand recognition and a cohesive online identity for the hotels● Evaluates and presents social media KPI’s and generates actionable monthly reports● Designs email marketing materials and manages campaigns using Constant Contact to promote hotel bookings andrestaurant reservations● Leverages social media listening tools to identify travel and lifestyle influencers with engaged audiences interestedin destinations similar to the hotel's location Show less

● Created, scheduled, and managed content for 3 independent hotels and 15+ social platforms● Prepared and presented detailed social analytics reports on a monthly basis● Designed, administered, and launched email marketing campaigns using TravelClick GMS● Monitored and responded to hotel reviews on TripAdvisor, Expedia, Booking.com, and Google Reviews● Generated $300,000 in revenue through email marketing during first 6 months of 2022● Improved each hotel’s social media… Show more ● Created, scheduled, and managed content for 3 independent hotels and 15+ social platforms● Prepared and presented detailed social analytics reports on a monthly basis● Designed, administered, and launched email marketing campaigns using TravelClick GMS● Monitored and responded to hotel reviews on TripAdvisor, Expedia, Booking.com, and Google Reviews● Generated $300,000 in revenue through email marketing during first 6 months of 2022● Improved each hotel’s social media outreach by introducing TikTok and video content on Instagram, Facebook, and LinkedIn● Developed and presented social media strategy seminar to the Maryland Tourism Coalition Show less

University Park, Pennsylvania, United States

● Efficiently take and prepare orders to customer’s specifications● Manage in-person guest inquiries, guest service requests, and reservations● Perform daily cash reconciliation● Ensure high quality of service

● Created and implemented digital content for various social media platforms, such as Facebook, LinkedIn, Instagram, and Twitter● Analyzed social media metrics, identified trends, and optimized performance● Collaborated with team members on idea generation, branding, and website improvement● Instrumental in podcast production and research development

Hershey, Pennsylvania, United States

● Managed daily operations of 12 bellmen and 4 greeters to ensure a high-level of guest satisfaction● Creatively resolved a myriad of guest issues while staffing the concierge desk● Customized the platinum guest program● Collaborated with managers, peers, and executives to deliver the best vacation experience to guests● Responsible for reporting and processing of all stored guest luggage

Gaithersburg, Maryland

● Provided a welcoming environment to customers● Managed in-person and phone guest inquiries, customer service requests, and reservations● Communicated with customers in person and over the phone concerning takeout and delivery● In charge of keeping track of money as well as closing the book at the end of the shift

Gaithersburg City Hall

● Aided staff in the planning of 6+ city wide ceremonies and celebrations● Generated press releases for events occurring around the county● Utilized Photoshop to create advertisements to market events through social media● Developed materials used in city council/ committee meetings