Danielle Lawson Email and Phone Number

• Execute multi-disciplinary visual design services from conception to final production.• Lead Creative Strategy for clientele in various retail, eccommerce, educational and entertainment industries.• Determine budget and marketing endeavors for campaigns, product launches and special events.

• Spearheaded Creative & PR team through a full visual rebranding initiative.• Crafted a new look & feel that reflected company core values.• Produced and scheduled content for more than 5 new platforms reaching new funding for company.• Implemented new brand pillars within marketing strategies resulting in a 85% increase in recognition, engagement & awareness from community members & Governor Newsom.

•Led & mentored the Visual Development Team, providing expert advice• Ensured the successful execution of 15+ attractions, hotels & theme park projects by coordinatingproject timelines based on client’s construction and marketing agendas.• Created captivating narratives, conceptual art & designs, supporting team pitch presentations.• Secured over $10 million in funding for high profile clientele expansion plans in themed entertainment & hospitality industries Internationally &… Show more •Led & mentored the Visual Development Team, providing expert advice• Ensured the successful execution of 15+ attractions, hotels & theme park projects by coordinatingproject timelines based on client’s construction and marketing agendas.• Created captivating narratives, conceptual art & designs, supporting team pitch presentations.• Secured over $10 million in funding for high profile clientele expansion plans in themed entertainment & hospitality industries Internationally & domestically for brands like Discovery, Cartoon Network & more. Show less

• Collaborated on creative strategies for brand revamp, expansion & for Nova Men launch, Cardi B collaboration, & Influencer programs.• Gained a new target audience through existing digital & retail platforms, increasing sales by 90%.• Generated over 4,000 hours’ worth of content for web & social profiles.• Introduced cutting edge video formats, treatments, retail displays & unorthodox editing styles staying at the forefront of industry trends, over cross functional teams.

• Prepared quick high quality sketch work & illustrations in meetings to assist in team creative process.• Presented full conceptual developments for more than 100 attractions, experiences & activities.• Curated imaginative spaces for crowd control reducing estimated wait times by 60%.• Optimized a rendering style for lighting final illustrations increasing teams work output by 40%.

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