Danielle Mccormick Email & Phone Number

United States

United States

Greater Pittsburgh Area

• Managed $12M in annual revenue for the Packaging Management Division. Delivered a 16% increase in YOY revenue in 2020 through expanding capabilities, launching services, and implementing processes. Continued to maintain responsibility of the creative account as outlined below.• Onboarded new client with $4.2MM incremental revenue. Oversaw system development, contract negotiation, hiring staff and implementing protocols for supplier ordering, inventory management and vendor relationships.• Managed unanticipated demand spike throughout the COVID pandemic to ensure suppliers and retailers remained in stock with key frozen and canned food items.• Developed strategic initiative to improve efficiency through new software development and execution.

• Managed $6.5M in annual revenue for the Packaging Management Division, while maintaining responsibility of the creative account as outlined below.• Responsibility of financials, reporting, inventory, customer relationships, new business development, process improvement, and successfully supporting the inventory needs of 34 suppliers and 1,000+ products.• Delivered $1.1M over budget in 2019 with a 5% increase in margin rate by revisiting and re-negotiating program pricing, meeting customer timelines, and delivering an exceptional product. 2019 was the first year of divisional growth in the last five years.• Expanded the divisions service offerings, which contributed to over $740k in new business.• Developed, implemented and documented new procedures, including a bidding process to drive efficiency, pricing and margin improvement.

Greater Pittsburgh Area

• Partner in managing hunt department open-to-buy, inventory levels, return to vendors (RTVs), markdowns, forecasting, and consumer trends.• Build partnerships with vendors to develop exclusive products and negotiate lower product prices deals. • Produce reports to analyze trends, improve performance, analyze business, calculate initial buys, and allocate marketing dollars.• Work with product development team to improve and create new innovative products, such as an entire line of Field & Stream Gun safes, turkey decoys, F&S branded knives and a full shooting accessories program, resulting in over $28M in new revenue for 2013.• Work directly with marketing to develop in-store signage, tabs, e-mail blast, web page layouts, direct mailers and catalogs.• Determine seasonally correct products for weekly in-store specials, mailers, weekly tabs and catalogs, and enter all information into the promotional planning system.• Work with ecommerce team to improve website layout, vendor direct partnerships, and GSI refresh.

Greater Pittsburgh Area

• Coordinated meetings with buyers to evaluate historical sales data to determine weekly geographic promotional advertisements. • Analyzed Marketing Solution data from around the country to determine product promotions and the scheduling of advertisements.• Responsible for the accuracy of marketing material and ensuring all timelines were met. • Interacted with various levels of management to ensure department goals were being met with the work that was being performed. • Gathered and coordinated product information from the buying teams for all marketing vehicles and provided detailed information to production. Information is used by creative team to develop and design creative elements with all necessary information

Greater Pittsburgh Area

• Traveled with sales representatives to retailers across the country to identify needs and provide full service solutions, which included incorporating brand fixtures, demos and signage when selling products and negotiating floor and advertisement space.• Supervised the Clorox Account Coordinators through facilitating, executing and communicating the client-based promotional programs.• Managed client projects by developing estimates, tracking expenses, invoicing, developing and managing timelines, and handling general administrative requests as needed.• Developed various sales tools for Clorox Green Works, Fresh Step and Georgia Pacific Quilted Northern. Sales tools included: tear pads, wobblers, aisle violators, in-store demonstrations, instant redeemable coupons, sales kits, coupons, PDQs, in-store displays and trade show booths.• Helped develop and lead the “Fast Track Team.” This team managed all the internal elements of new jobs for the Clorox brand team, from creative and budget development to timelines and program analysis. The team managed over 800 jobs per year.• Managed vendor relationships for print, displays, sweepstakes, rebates, in-store demonstrations, radio and fulfillment for all Clorox programs including quoting, production, and delivery.• Developed the design, managed a $200,000 budget and coordinated the logistics for a 20’ x 30’ trade show booth space as part of the New York Wine and Food Festival sponsored by the Food Network.