Danielle Mccray Email and Phone Number
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17 year marketing professional well versed in leading marketing strategy for payments solutions, who can develop strong go-to-market strategies backed by relevant research and best practices. Deadline-driven project manager strong in communicating and working within a cross-functional team to identify business objectives and poignant solutions.
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Demand Generation ManagerOrigencePinellas Park, Fl, Us
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Marketing Campaign ManagerBcu Oct 2022 - Jun 2024Vernon Hills, Illinois, United StatesPlanned and executed targeted marketing email, direct mail and digital banking campaigns for various credit union products, including credit cards, debit cards, digital services and personal loans. Championed strategies to increase new member acquisition, credit and debit card usage, eStatement and digital wallet participation. Worked closely with cross-departmental teams including product managers, analysts, copywriters, designers, web developers and other internal stakeholders to align campaign objectives and execute campaign launches. Utilized the Salesforce Marketing Cloud digital marketing platform daily to build and send marketing emails, and performed supplementary campaign management duties, such as conducting meticulous audits of targeting lists to ensure accuracy and developed detailed campaign knowledge articles to enhance internal education. -
Solution Marketing StrategistPscu May 2020 - Oct 2022St Petersburg, Florida, United StatesLead the strategic positioning and integration of product messages for new add-on and value-add solutions, enhancements and releases to internal sales staff, prospects and existing clients. Developed innovative concepts to promote solution awareness and advance acquisition, retention and engagement objectives established by senior leadership. Improved marketing effectiveness through the communication of marketing plans and results to key stakeholders and senior leadership. Adhered to necessary approval processes and product life-cycle processes to ensure the overall success of solution marketing strategies. Lead demand generation efforts digital card management, risk and fraud management and card production/plastics lines of business through traditional media mix, content creation, web marketing vehicles and social media. Worked with marketing research, design, communications and web development to execute tactics. Tracked and measure marketing results including, email opens and click, content downloads and webinar attendees. Evaluated campaign results and overall strategic planning with teams to refine current marketing strategies. -
Product Marketing Program ManagerPscu Jul 2013 - May 2020St Petersburg, Florida, United StatesDeveloped product messaging, positioning, & go-to-market plans for credit & card production services, contactless/EMV cards, fraud management solutions, mobile/online card management solutions and rewards programs. Worked with cross functional teams to drive awareness, thought leadership and lead gen campaigns through webinars, internal/external communications campaigns, sales collateral, microsites, B2B/B2C collateral and user guides.
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Product Marketing SpecialistPscu Jul 2011 - Jul 2013St Petersburg, FlWorked with various product teams to co-create and manage launch plans for products and solutions including: internal/external roll out communications, sales documents, microsite, B2B collateral and B2C collateral to help initial pilots promote the product.
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Marketing AssistantPscu Jul 2007 - Jul 2013Saint Petersburg, FlCompleted daily tasks to maintain the company’s social media presence including: content creation, monitor interactions, policy creation and contest facilitation. Provided maintenance of internal/external sales and product materials. worked with internal teams to help fulfill promotional item needs and managed the restocking, user maintenance and order approval of the online marketing store used by the internal sales and training teams.
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Prequal SpecialistCfic Home Mortgage Dec 2004 - Feb 2007
Danielle Mccray Skills
Danielle Mccray Education Details
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Marketing -
Business Administration And Management, General
Frequently Asked Questions about Danielle Mccray
What company does Danielle Mccray work for?
Danielle Mccray works for Origence
What is Danielle Mccray's role at the current company?
Danielle Mccray's current role is Demand Generation Manager.
What is Danielle Mccray's email address?
Danielle Mccray's email address is dm****@****scu.com
What is Danielle Mccray's direct phone number?
Danielle Mccray's direct phone number is (800) 443*****
What schools did Danielle Mccray attend?
Danielle Mccray attended University Of South Florida, St. Petersburg College.
What skills is Danielle Mccray known for?
Danielle Mccray has skills like Social Media, Direct Marketing, Marketing, Project Management, Social Media Marketing, Product Marketing, Customer Service, Marketing Communications, Marketing Strategy, Leadership, Account Management, Microsoft Office.
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