Danielle Kravitz (Perle) Email and Phone Number
Danielle Kravitz (Perle) work email
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Danielle Kravitz (Perle) personal email
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Curious and customer obsessed digital commerce professional with 10+ years of success leveraging data-driven decision making, strategic planning skills, and positive cross-functional collaboration to create exceptional customer experiences, increase conversion rates, and maximize revenue. • Passionate about the digital customer journey and the impact that an inspirational and fully optimized eCommerce experience can have on brand discovery, loyalty, and conversion.• Exceptional analytical skills used to evaluate the performance of the digital customer journey, identify business critical actions, and influence cross-functional partners and business strategies.• Flexible and adaptive to changing priorities in fast-paced, dynamic environments, with superb organizational, problem-solving, and prioritization skills.• Trusted business partner with a track record of promoting effective communication, pursuing process improvements, and cultivating collaboration between cross-functional teams and external vendor partners.Competencies: Merchandising • Category Management • Business Management • Consumer and Trend Insights • Strategic Digital Content • Assortment Planning • Data Analysis • Problem Solving • eCommerce Optimization • Communication • Project Management • Change Management • MS Office Suite • Shopify • Tableau • Google Analytics • Assortment Builder • Contentsquare • Strategic Planning • Process Improvement • AB Testing • Customer Journey Optimization • Digital Marketing • Tableau • Adobe Analytics • AEM • Adobe Target • Constructor • Medallia • JIRA • Trello
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Manager Of Digital MerchandisingPetco Mar 2024 - PresentSan Diego, California, Us• Develop and execute digital merchandising strategies to drive consistent YoY growth in conversion rate, orders, AOV, and revenue. • Collaborate closely with cross-functional teams, including Merchandising, Marketing, Creative, Analytics, SEO, Data Science, Product Management, and Engineering teams, to develop site merchandising processes, optimize the customer shopping experience, and influence roadmap priorities. • Support two direct reports, fostering a culture of learning and collaboration, and focusing on professional growth and development. -
Ecommerce Site Merchandising ManagerPetco Sep 2023 - Mar 2024San Diego, California, Us• Leveraged data analysis skills, A/B testing, and heat mapping tools to optimize the customer journey on 10+ key web pages on Petco.com, leading to increases in conversion rate and decreases in bounce rate. • Led a team of 15 individuals through a seamless transition from an outdated product recommendation platform to a new system, ensuring minimal disruption and maximizing efficiency. • Mentored one direct report, fostering a culture of learning and collaboration, and focusing on professional growth and development.
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Ecommerce Site Merchandising LeadPetco Jul 2021 - Sep 2023San Diego, California, Us• Instrumental in creating impactful digital strategies, in alignment with merchant and marketing team priorities, for 20+ seasonal campaigns, 1000+ promotions, and 10+ brand partnership launches, that were optimized to drive product discovery, engagement, and conversion.• Spearheaded the development of several automated tools aimed at optimizing workflow efficiency, resulting in a reduction of 10+ hours per month of executional work for the team.
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Omni-Channel Assistant BuyerNordstrom Sep 2019 - Jul 2021Seattle, Washington, Us• Owner of $300M in-season Activewear business with responsibility over marketing, markdowns, and inventory management for 50+ brand partners including Nike, Adidas, and Zella, and helped grow the category by $30M in 2020.• Navigated a challenging retail environment by focusing on site merchandising to ensure categorization, imagery, copy, and pricing were optimized for the digital customer, leading to a 47% sales increase in online sales over two years.• Drove a 2% increase in 2020 ROI through data analysis and identification of marketplace trends to curate relevant assortments and establish appropriate marketing content to support monthly priorities.• Bolstered team workflow during COVID-19 restructuring by quickly learning new skills outside of job scope. -
Omni-Channel Replenishment BuyerNordstrom Mar 2017 - Sep 2019Seattle, Washington, Us• Planned and managed the lifecycle of top volume items with progressive responsibility spanning Women’s Apparel and Accessories categories, overseeing brand partners including Luxottica Group, Kate Spade, Tory Burch, and Madewell. • Partnered with vendor, store, marketing, demand planning, and buy teams to plan and manage three complex, $40M businesses in alignment with larger business strategies to drive incremental sales and maintain healthy inventory levels. • Increased replenishment penetration by 10% YOY in each department by influencing buy teams to invest in self-discovered opportunities in emerging brands, classifications, and markets.
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Omni-Channel Merchandise AnalystNordstrom May 2015 - Feb 2017Seattle, Washington, Us• Executed in-season markdowns, item set ups, and inventory management actions in the $60M Legwear department.• Pioneered the inception of the role, fostering a unique opportunity to be a leader in creating cadences for – and vocalizing roadblocks to – the tasks and processes owned by the new position.• Identified an opportunity in the Canadian market to fund additional key items resulting in a 50% improvement in Canadian sales trend.
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Merchandising And Planning Internship And Rotation ProgramNordstrom Jun 2014 - May 2015Seattle, Washington, Us• Selected to work with merchant teams to gain insight into the buying and planning process followed by rotations in numerous roles across Shoes, Kids, Accessories, and Apparel divisions.• Created an omni-channel strategy for the Fashion Jewelry team to introduce a new brand which quickly acquired new-to-Nordstrom customers and became a top-five brand for the category.
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Fashion Editorial InternBrava Magazine Jun 2013 - Dec 2013• Scouted fashion content to be featured in the August and September 2013 editions• Assisted with fashion shoots by organizing merchandise, selecting looks, and writing copy.• Crafted social media posts ensuring all relevant information was shared with readership
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Sales And Marketing InternShoo Sep 2012 - Dec 2012
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Director Of Chapter EventsAlpha Phi Iota Jan 2012 - Dec 2012• Organized the social calendar for the Alpha Phi-Iota chapter, which involved the coordination between other Greek houses, contacting venues, preparing themes, and planning ahead for risk management
Danielle Kravitz (Perle) Skills
Danielle Kravitz (Perle) Education Details
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University Of Wisconsin-MadisonCertificate In Entrepreneurship -
Universidad De Seville
Frequently Asked Questions about Danielle Kravitz (Perle)
What company does Danielle Kravitz (Perle) work for?
Danielle Kravitz (Perle) works for Petco
What is Danielle Kravitz (Perle)'s role at the current company?
Danielle Kravitz (Perle)'s current role is Manger of Digital Merchandising.
What is Danielle Kravitz (Perle)'s email address?
Danielle Kravitz (Perle)'s email address is da****@****rom.com
What schools did Danielle Kravitz (Perle) attend?
Danielle Kravitz (Perle) attended University Of Wisconsin-Madison, Universidad De Seville.
What skills is Danielle Kravitz (Perle) known for?
Danielle Kravitz (Perle) has skills like Social Media, Facebook, Blogging, Microsoft Excel, Event Planning, Social Networking, Marketing, Powerpoint, Microsoft Word, Time Management, Strategy Execution.
Who are Danielle Kravitz (Perle)'s colleagues?
Danielle Kravitz (Perle)'s colleagues are Kara Hancock, Lisa Brown, Emily Rosequist, Jenna Richards, Kasey Klinger, Carrie Clevenger, Matthew Zanolli.
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