Danielle Kravitz (Perle) Email & Phone Number

San Diego, California, US

• Develop and execute digital merchandising strategies to drive consistent YoY growth in conversion rate, orders, AOV, and revenue.
• Collaborate closely with cross-functional teams, including Merchandising, Marketing, Creative, Analytics, SEO, Data Science, Product Management, and Engineering teams, to develop site merchandising processes, optimize.
• Support two direct reports, fostering a culture of learning and collaboration, and focusing on professional growth and development.

San Diego, California, US

• Leveraged data analysis skills, A/B testing, and heat mapping tools to optimize the customer journey on 10+ key web pages on Petco.com, leading to increases in conversion rate and decreases in bounce rate.
• Led a team of 15 individuals through a seamless transition from an outdated product recommendation platform to a new system, ensuring minimal disruption and maximizing efficiency.
• Mentored one direct report, fostering a culture of learning and collaboration, and focusing on professional growth and development.

San Diego, California, US

• Instrumental in creating impactful digital strategies, in alignment with merchant and marketing team priorities, for 20+ seasonal campaigns, 1000+ promotions, and 10+ brand partnership launches, that were optimized to.
• Spearheaded the development of several automated tools aimed at optimizing workflow efficiency, resulting in a reduction of 10+ hours per month of executional work for the team.

Seattle, Washington, US

• Owner of $300M in-season Activewear business with responsibility over marketing, markdowns, and inventory management for 50+ brand partners including Nike, Adidas, and Zella, and helped grow the category by $30M in 2020.
• Navigated a challenging retail environment by focusing on site merchandising to ensure categorization, imagery, copy, and pricing were optimized for the digital customer, leading to a 47% sales increase in online sales.
• Drove a 2% increase in 2020 ROI through data analysis and identification of marketplace trends to curate relevant assortments and establish appropriate marketing content to support monthly priorities.
• Bolstered team workflow during COVID-19 restructuring by quickly learning new skills outside of job scope.

Seattle, Washington, US

• Planned and managed the lifecycle of top volume items with progressive responsibility spanning Women’s Apparel and Accessories categories, overseeing brand partners including Luxottica Group, Kate Spade, Tory Burch.
• Partnered with vendor, store, marketing, demand planning, and buy teams to plan and manage three complex, $40M businesses in alignment with larger business strategies to drive incremental sales and maintain healthy.
• Increased replenishment penetration by 10% YOY in each department by influencing buy teams to invest in self-discovered opportunities in emerging brands, classifications, and markets.

Seattle, Washington, US

• Executed in-season markdowns, item set ups, and inventory management actions in the $60M Legwear department.
• Pioneered the inception of the role, fostering a unique opportunity to be a leader in creating cadences for – and vocalizing roadblocks to – the tasks and processes owned by the new position.
• Identified an opportunity in the Canadian market to fund additional key items resulting in a 50% improvement in Canadian sales trend.

Seattle, Washington, US

• Selected to work with merchant teams to gain insight into the buying and planning process followed by rotations in numerous roles across Shoes, Kids, Accessories, and Apparel divisions.
• Created an omni-channel strategy for the Fashion Jewelry team to introduce a new brand which quickly acquired new-to-Nordstrom customers and became a top-five brand for the category.

• Scouted fashion content to be featured in the August and September 2013 editions
• Assisted with fashion shoots by organizing merchandise, selecting looks, and writing copy.
• Crafted social media posts ensuring all relevant information was shared with readership

• Organized the social calendar for the Alpha Phi-Iota chapter, which involved the coordination between other Greek houses, contacting venues, preparing themes, and planning ahead for risk management

Bachelor Of Science (B.S.), Retailing, Certificate In Business, Certificate In Entrepreneurship

Education record