Danielle Petersen Email & Phone Number

Greater Denver Area

» Oversee all marketing, advertising and branding strategies for all departments throughout national company. Manage and oversee an $20 million budget per year. Work directly with Director of Operations, Director of Construction and President» Brand Management for each property (33), each sector of PAULS (Residential, Office, Industrial, Infrastructure, and Land), and PAULS as a brand» Create a strong marketing strategy for each new property. As each property is it’s own entity, marketing process is essentially starting from scratch each time and building into a recognizable and reputable business» Creative design and development of logos, websites, online marketing (digital ads, email advertising, social media marketing), print advertising and print collateral, sales office display and marketing materials, property signage, customized event products and all interoffice presentations - and implementation of all mentioned» Work with and manage subcontractors and vendors. Give clear, concise direction on needs, timelines, design ideas and follow up regularly

Greater Denver Area

- Graphic designer for all Denver and Colorado Springs division marketing requests including; all print office collateral, online digital ads, newspaper and magazine ads, event promotion marketing, outdoor directional signage, and sales office interior set up designs- Plan and Strategize sixteen communities' yearly, monthly, weekly, and daily marketing campaigns as Interim Denver Division Marketing Manager from (Sept 2015 - March 2016). Launch new community openings and work with the VP of Sales to ensure response and attendance numbers were are track. Manage community traffic numbers to prepare future marketing plans- Manage Denver division marketing budgets, all vendor relations, and Marketing Coordinator position- Work directly with CEO on internal events and external sponsorships for all design and promotional needs-

Denver, Co

- Manage all social media operations with frequent updates and constant contact with followers; Facebook, Twitter, Pinterest, Google+, YouTube, Houzz. (winner of 2014 Social Media Campaign Denver MAME awards)- Supply all Sales managers and counselors with collateral to ensure highest level of contracts written.- Maintain all signage from billboards to road signage to individual home signs. This includes design, purchase, and installation.- All entry work for builder/design/architecture/individual achievement awards throughout the year- Work with City officials on permitting, city events, and sponsorships.- Coordinate events for new community openings, new ways to drive traffic to existing communities, and create excitement for new plans/product being released.

- Track sales and performance of sales team based on commissions and product knowledge. Store opened in November and needed solid management team to ensure company policies were being followed. - Participate in weekly manager meetings, weekly conference calls, and weekly check-ins with District manager.- As an upscale store, specializing in denim, learned how to manage a smaller team as well as re-focus attentions to the guest on a more customer service driven level. - Complete weekly visual checklists with team; including mannequin styling, wall builds, new season concepts, and presentation of new product.

- Managing Operational team of 85 employees; providing Store Manager with support. I was in charge of scheduling management and sales associates, promoting within the company after development, reviewing successes and opportunities, holding associates accountable, training of current employees, as well as, recruiting, hiring, training, and developing new associates and managers. - Supporting store sales. Creating ways to improve store’s units per transaction and average dollar per sale, building customer relationships and striving to improve customer service, payroll control in compliance with sales numbers.

- Oversee all Visual company directives; including but not limited to: store floorsets every 6-8 weeks, mannequin presentations, window installations/banners, promotional launches, weekly floor updates to stay current on trends, stock room organization, and corporate markdown compliance.- Manage Visual team: merchandisers, stock team, ‘brand’ specialists, recovery specialists, and accessory specialists. Perform weekly training sessions, coaching and developing on new company expectations and standards, delegating duties of responsibility, giving performance evaluations and reviews, and handling all scheduling for visual team. - Market all product in the most desirable manner.- Support Operations; offer excellent customer service, provide necessary help to support and drive sales equaling more than $7 million, perform corporate directives in timely manner, and provide inventory control.

Bachelor Of Arts (Ba), English Language And Literature, General

Bachelor Of Arts (B.A.), English Language And Literature, General