Test. Learn. Evolve. Applies mantra to creative, analytics, new technologies, and leadership style.Manages CRM team responsible for PlayStation Brand, Software and Hardware, PlayStation Store and subscription businesses. Works closely with channel teams to develop Integrated Marketing Communications throughout all campaigns ensuring a clear and fruitful customer experience. Builds robust Lifecycle programs to reengage customers with the brand, build advocacy and drive revenue. Dedicated to operational excellence. Advocates for the CRM channel and roadshows channel capabilities and best practices throughout the company. Marries relationship between driving strong business results and doing what is best for the customer.

Team lead responsible for CRM strategy and execution for US, Canada and Latin America across the PlayStation product portfolio. Drives and evolves plans to optimize end-to-end customer lifecycle by driving activation, engagement, monetization, retention and evangelization of consumer base. Develops communication strategies and best practices to maximize results. Identifies consumer insights through data mining, primary and secondary research. Manages key vendor and agency relationships.

Managed the digital Brand Marketing for a financial services firm with over $50 billion in assets. Led online creative testing strategy and development of brand assets and messaging. Analyzed test results and optimized creative based on learnings. Worked hand-in-hand with media buying team to develop targeting and messaging strategy for $14M online marketing program.

Led creation, execution, and analysis of all email campaigns. Developed quality control practices to ensure flawless execution of emails.