Danielle Rutledge Email & Phone Number

Las Vegas, NV, US

Las Vegas, NV, US

• Lead the development of campaign deliverables for assigned projects for multiple brands (Vshred, SculptNation, VThreads), including but not limited to: promotional advertorial spots, website promotions, page design.
• Increased Social Media Campaign ROI 200% within the first year resulting in a 900k+ increase in overall campaign revenue
• Establish KPIs and success benchmarks for each campaign; measure impact and effectiveness of all campaigns; adapt approach based on learnings while turning that data into actionable next steps
• Coordinated all key elements for campaign efforts with internal departments, ensuring deliverables reflect the statement of work
• Multi-tasked across multiple projects and marketing campaigns, using project management tools and communication skills to manage project information and deliverables
• Monitored campaign results and impact on pipeline goals, recommending program and process updates to improve ROI

Las Vegas, NV, US

• Analyzing and prioritizing project activities and stakeholder needs, while establishing attainable deadlines
• Created project status reports, milestone and deliverable progress materials for stakeholders
• Implemented SCRUM Agile Process Ceremonies in daily Stand Up meetings, as well as leading weekly Sprint Planning, Review & Retrospective meetings.
• Skilled in Online Marketing, E-commerce and strategic B2B sales and business development
• Achieved consensus among diverse and dissenting viewpoints, while effectively translating ideas into prioritized and actionable steps
• Worked closely with analytics and marketing teams to review customer data & develop buyer journeys and campaigns

El Segundo, CA, US

• iRecon Marketing- El Segundo, 2017- Senior Product Development ManagerBeachwood Essential Oils/ Kashmere Kollections/ 310 Nutrition/ PoshBox
• Working cross-functionally with internal and external partners to meet production timelines while proactively addressing potential issues for 8+ brands
• Worked directly with CEO and marketing team to assess needs, develop concepts and design content calendars
• Conducted daily Stand Up meetings, as well as weekly Sprint Planning and Sprint Retrospective meetings to increase performance in project planning, oversight, facilitation, and subsequent testing and trouble-shooting
• Wrote copy for blog, print, product labels, email, reward programs, legal disclaimers and web advertising for 8+ E-commerce brands
• Worked closely with analytics and marketing teams to review customer data & develop buyer journeys and campaigns

Las Vegas, NV, US

• Advanced through 4 positions with a single year, above more experienced employees, because of advanced organization, leadership, copywriting skills, and sales profits resulting in increased revenue
• Established brand identity, refining & executing marketing strategies, constructing and implementing social media tactics.
• Developing relationships with talent agents & publicists for celebrities to acquire talent for brand endorsement, resulting in increased revenue and brand awareness
• Developed Facebook Community resulting in 100k+ member growth within a 10-month period
• Opening the lines of communication between development team and senior management while overseeing copywriters and social media departments
• Held and transcribed Phone & Live Interviews as well as training new staff members

• Social Media Manager for a start up company
• Developed Facebook Page with over 50K followers within a 6 month period
• Documenting requirements and objectives in support of overall social media strategies.
• Provided administrative duties by organizing files, creating binders, and scanning and copying confidential documents