Danielle Stratman Email & Phone Number

Dallas, TX, US

Dallas, Texas, United States

Dallas, Texas, United States

• Developed improved cross-functional governance structures, ways of working processes, and transition implementation strategies for clients across project focuses such as new organizational structures, internal and.
• Analyzed marketing media and spend effectiveness, devising recommendations for improved KPIs as well as process improvements to reduce campaign and spend errors/inefficiencies
• Managed fast-paced, global clients (e.g., a Fortune 50 pharma/consumer health company, 2 top media holding companies, and a Fortune 500 food and beverage retailer) often balancing 2-7 workstreams and up to 4 global.
• Contributed over $2M in new business proposals/wins through strategic recommendations, team/resource planning, and content development, additionally securing 4+ engagement extensions on active projects through personal.
• Owned the development of the MMA Global x EY annual Data Maturity study and analysis, presented at the 2023 POSSIBLE conference and in subsequent webinars, coordinating with MMA VPs, EY designers, and EY consultants

Dallas, Texas, United States

• Oversaw the paid social strategy, forecasting, testing, and execution for The Container Store, Ralph Lauren, and Biossance to drive topline business objectives while managing annual budgets of over $1-3M
• Trained and managed teams of Paid Social Coordinators and Managers in media strategy and execution, performance reporting, client communications, and career growth
• Led the agency onboarding of a new client VP, introducing them to the paid social program history and presenting future opportunities

Dallas, Texas, United States

• Utilized social experience to serve as a liaison between media and data teams, bridging the gap between marketing/platform expertise and technical knowledge needed to execute on new products, dashboards, and automated.
• Maintained client-facing Tableau dashboards, Data Studio reports, and automated Excel files, ensuring data integrity, implementing SQL query updates, and completing front-end improvements
• Led the paid social strategy and execution for The Container Store and Ralph Lauren, spearheading new testing opportunities and evolving strategies to adapt programs to the changing consumer behavior during COVID-19.
• Trained and managed a Paid Social Coordinator in media execution, reporting, client communications, and career growth

Fort Worth, Texas

• Created and maintained automated internal and client-facing reporting and visualizations within Excel and Data Studio, including PMG's first dynamic, creative-level Data Studio report pairing ad previews with.
• Reported on performance insights to stakeholders across all levels through phone calls, emails, deck deliverables, and video or in-person presentations
• Executed day-to-day paid social strategy, testing, and campaign builds for Ralph Lauren, The Container Store, Abercrombie & Fitch, and rue21, working across Facebook, Instagram, Pinterest, Snapchat, YouTube, TikTok.
• Trained new social team members on a variety of topics, including performance and insights reporting, campaign builds and optimizations, and SQL

Fort Worth, Texas

• Cross-trained in paid digital channels, including display/programmatic, search, and social, completing analyses and projects to learn channels and their ad platforms
• Designed and internally presented a full-funnel, multi-channel strategy pitch for a new product launch at a major beauty retailer

Mississippi State, Mississippi

• Researched and wrote press releases, stories, and biographies for MSU organizations and publications, both in print and digital
• Researched, proofread, and edited pieces written by supervisor and other team members
• Conducted interviews with university donors, faculty/staff, and students

Starkville, Mississippi

• Led the content strategy and execution for one of the agency’s Instagram and Facebook accounts, managing graphic designers to support on-time creative delivery
• Designed email newsletters, conducted reporting, and managed CRM lists for multiple clients
• Owned community management on Twitter and Instagram for multiple clients
• Wrote blog posts, digital ad copy, and strategy proposals for prospective clients

Master Of Science - Ms, Marketing With A Focus In Analytics

Bachelor Of Arts (B.A.), English With A Minor In Marketing

Activities and Societies: The Streetcar Creative Arts Journal, Equestrian Team, Horseman's Association

High School Diploma

Activities and Societies: National Honor Society, Track & FieldPoway, CA