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Responsible for the implementation and development of the RED by Dufry loyalty programme in 37 international ports and airports in 12 Latin American and Caribbean countries. Over 1.1m clients enrolled in the program since the creation of the Dufry RED programme in Brazil.

Created and launched Dufry's first loyalty program, Dufry RED. Implemented the program across the group's three travel retail business lines in the country: Dufry Duty Free, Dufry Shopping, and Hudson.

Developed Advertisement and Promotions (A&P) department, increasing monetization from A&P; mapping real estate in Brazilian airports and in the group's Brazilian stores with high potential for customer outreach, reviewing pricing structure, and establishing legal framework for relationships with advertisersCreated and launched brand magazine Dufry World, a financially self-sufficient project and a three-time winner of ANATEC (National Association of Segmented Communication Companies) awardsPart of negotiation and supervision team in charge of advertisement sales and operation of all official stores in the 2007 Pan American Games in Rio de Janeiro, Brazil

Developed Business Development, Media and Real Estate departments at Supervia, the Rio de Janeiro rapid transit and commuter rail company operator, upon its establishment in 1998.Implemented advertisement strategy in trains and stations, including innovative and award-winning campaigns such as the fully-wrapped Trem OMO Multiação Aloe Vera, for a laundry detergent brand owned by UnileverResponsible for redevelopment of Central do Brasil rail terminal, negotiations with anchor store and projects for a shopping mall in the neighboring Leopoldina station