Danielle Turvey Email & Phone Number

Oakville/Burlington

Oakville, Ontario, Canada

Georgetown, Ontario, Canada

•Implemented customer-centric strategies •Demonstrated strength in negotiation by creating mutually beneficial outcomes for long term growth•Liaised and collaborated with external vendors and internal stakeholders to create plans that achieved the overall category strategy•Mentored peer associates on best practices within discount grocery Categories include:Milk, Chilled Juice, and Cheese

•Increased control brand penetration to drive incremental profitability for category•Collaborated with key stakeholders (category, supply chain, vendors, and marketing) to ensure execution of product strategies•Conducted market trend research and analytics to present rationale for new product development •End to end project management achieving profitable product lifecycles

•Planned promotional activity using historical data to determine best approach•Implemented post-mortem process to improve effectiveness of promotional sales•Achieved unparalleled results in Hors D’oeuvres category with 16% increase in annual sales, lean ending inventory and increase in gross profit•Merchandised planogram to communicate directional flow priorities to storesCategories include: Meat & Seafood

•Developed and procured control label apparel for multi-channel business•Created annual marketing plans to maximize sales and profitability•Negotiated cost of goods with vendor base both locally and abroad •Provided leadership and direction to team of 4 associates

•Managed instore marketing team consisting of 35 direct reports

Special project to planogram 110 store floorplans launching new brand strategy

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General

Fashion Management