Danielle Vergara Email & Phone Number

Greater Chicago Area

Chicago, Illinois

Chicago, Illinois

• Responsible for hiring, managing and motivating reservations team• Conducted weekly revenue strategy meetings in an effort to maximize group transient and catering revenues• Worked closely with the Director of Sales on our e-marketing initiatives including e-blasts, CPC campaigns and reputation management• Grew RGI 1% , Revpar 8% and achieved an ADR index of 100% for the first time in 2015• In 2015 exceeded room revenue budget by $553k and ADR by $7• Responsible for establishing and maintaining strong relationships with third party partners• Analyze STR report and market trends to effectively execute revenue strategies

Chicago Il

• Responsible for maximizing revenues for 215 room, luxury boutique property with 2,500 sq. ft. of meeting space through effective transient and group pricing strategies• Achieved RGI of 125% in 2013• Optimized rates based on in depth analysis of market intelligence, historical demand, regional, seasonal and competitive influences• Conducted weekly revenue optimization meetings • Created strong relationships with external distribution channels, maximizing hotel visibility and positioning • Responsible for generating annual room revenue budget, weekly and monthly forecasts• Assisted in the rebranding efforts from Amalfi Hotel to Kinzie Hotel which included GDS, OTA and CRS conversions• Responsible for hiring, training and managing reservations team

• Assisted Director of Revenue with inventory management and generation of sales strategy reports • Awarded Associate of the Quarter in 2013• Handled individual reservation requests while providing efficient and accurate service• Responsible for loading and troubleshooting negotiated accounts to ensure visibility across all channels