Danielle Vidal-Johnson Email & Phone Number

Through Unite Us’ national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities. We drive the collaboration to predict, deliver, and pay for services that impact whole-person health. In my role I manage the marketing tech stack, drive efficiency, and support our overall growth engine for scale.

Greater St. Louis Area

Established a not-for-profit scholarship foundation awarding 2 scholarships per year to deserving students looking to make an impact. We've grown our little scholarship from just 10 applicants to over 500! Knowledge seeking has always been deeply engrained within me, so I'm very proud of all of our awardees and everything we've accomplished with AVMS over the years while looking forward to many more.

• Perform an operational efficiency overhaul and shift to data-driven decision-making within the brokerage practice to standardize procedures to enhance team performance, allocate resources effectively, and optimize team productivity. • Lead and mentor a cross-functional team, ensuring efficient daily operations, and continuous improvement of team members.• Manage relationships with partners/vendors, ensure client satisfaction, and drive initiatives to meet key corporate goals including staff development, process streamlining, technology integration, and accurate reporting mechanisms.• Manage budget and track spending.

Greater Tampa Bay Area

• Developed forward-thinking Go-to-Market (GTM) and overarching marketing strategy to enhance the brand's visibility and maintain the quality of messaging as it complies with CW brand standards.• Implemented a robust Data Strategy to support Self Storage Advisory goals, customized the CRM for specific niche brokerage needs, and ensured data accuracy and integration.• Spearheaded client-facing digital assets and marketing campaigns: Managed the Design team, oversaw website customization, and planned/executed marketing initiatives with measurable results.• Managed national/regional trade shows: Orchestrated appearances, ensured data collection, assessed lead quality, and tracked event ROI.• Managed 3rd party relationships/vendors and oversaw all outsourced initiatives.

Greater St. Louis Area, Remote

• Headed integrated marketing strategies across 16 states and 6 key cities, driving a remarkable 62% company growth in 3 years. Led sales teams to achieve record-breaking performance, including securing the largest contract in company history ($6.4MM annually).• Designed an efficient marketing structure and oversaw cross-functional teams, ensuring strict brand compliance.• Collaborated with HR/Recruiting to revamp the online career portal, boosting job seeker traffic by 95% and applicant conversions by 15%.• Skillfully managed the departmental budget, ensured the seamless launch of Salesforce CRM, and harnessed the power of Google Analytics to drive forward data-driven decision-making, thus optimizing marketing technology and performance.

Greater St. Louis Area

• Developed and delivered compelling sales presentations and proposals that effectively communicated the value proposition to clients.• Analyzed market trends and competitor activity to develop competitive advantage and inform business development strategies.• Assisted in management and coaching a team of sales representatives, providing guidance and support to achieve sales goals utilizing Sandler principles.• Managed the build-out of a comprehensive Salesforce CRM from the ground up, including data mapping, transfer, and successful system launch, empowering the business development team to efficiently track leads, manage opportunities, and measure sales performance.

Greater St. Louis Area

• Rebranded completely from dated imagery and materials resulting in a unified mission statement, messaging strategy, consistent identity, and visual presence through all digital and traditional mediums.• Created foundation for Marketing Department company-wide.• Designed and created foundational standards for all company materials.• Consistently recognized for management and curation of digital presence for significant growth of quality traffic, leads, and user interaction.• Directed marketing tasks and events through online events, presentations, lead generation, and successful public appearances for lead Engineers.• Redesigned, managed, and launched multiple company websites creating a more user-friendly experience to increase in traffic and lead generation.• Copywriting duties for digital and traditional content including email marketing, presentations, displays, social media postings, white papers, blogs, etc.• Built and managed all social media channels and accounts.

Greater St. Louis Area

• Managed and improved all network activities and functions including all client databases, billing databases, and software systems.• Managed all office technology such as computer systems, servers and hosting, web client management, email systems management, etc.

Greater St. Louis Area

• Provided administrative and analytical support to engineers including: scheduling, billing, report creation/editing, file maintenance, and record creation as dictated by policy.• Designed and implemented infrastructure including documents, contracts, and operating procedure now used as standard operating procedures.• Created integrated client database now used as company standard.

Greater St. Louis Area

| Work closely with Marketing department to keep strict content schedule for all campaigns.| Creatively design all aspects of campaigns.| Complete implementation of finished products through HTML and CSS tools for web distribution over multiple channels.| Commendation for ability to clarify issues and suggestions during daily brainstorming and critique sessions in order to shape the most effective design that fosters results.

Greater St. Louis Area

| Provide graphic and administrative support to artist(s) and retail establishment including retail sales and records in store and special events.| Solely responsible for translation of artists’ designs to a digital medium (Adobe CS) for multipurpose capabilities.| Design responsibilities (graphic and tactile) for select orders and products contingent on strict deadlines leading to return clients.

Belleville, Il

| Research and log of hospital data on countrywide basis for preparation of sales team.| Acquire contacts with Social Services in numerous locations.| Assist in presentation and pitches to potential clients.| Marketing product delivery and maintenance to on-site locations.| Creation and design of Sales database to categorize and track all activity for staff and customer relations and efforts.

Bachelor Of Fine Arts (Bfa): Graphic Design; Advertising & Marketing Communications

Activities and Societies: Modicum (Senior Designer Award), Academic Dean's List

Associate Of Arts (A.A.), Fine/Studio Arts, General

Activities and Societies: Graduated on the Academic Dean’s List

Education record

Activities and Societies: Zeta Tau Alpha